Market Research Most Preferred in Bangalore : In Departmental Stores:1. Grover Shiraz Art Collection2. Sula Cabernet Shiraz3. Seagrams Nine Hills In Restaurants:1. Sula Satori Merlot2. Sula Chenin Blanc3. Moet- et-Chandon
15% locate d in ROI85% located inMaharashtr a 6 wineries in India
Things to be noted Red wines rule the taste buds of Indians Nearly 50 %of consumers are women growing at 5 per cent every 6 months The 80 registered wine importing firms in India currently bring in over 120 foreign wine labels to the country. French control 45 per cent of the imported wine market share but their dominance is being challenged by wines from Australia and Italy, which together control almost 30 per cent of the market.
Promotion of wine Wine tasting festival Mumbai Wine Festival Pune Wine Festival Bangalore Wine Festival
Mumbai wine Pune wine festival festival
Wine Publications Sommelier India WINE Magazine Fine wine and champagne magazine India will belaunched on 24th April 2011 in New Delhi Food and wine magazine
Wine Tasting Events Delhi wine dinner Wine tasting with KGABangalore Wine village
Wine- tasting events Offer a minimal amount at low cost Especially at gatherings where onedoesn’t want to be embarrassed dueto wrong selection of wine. It gives a chance for tasters to trywine many customers would notnormally think to order After the even a certain percentageof discount can be offered tocustomers on all the bottlespurchased
Wine is available at…Bars, Restaurants & Lounges Cruise, Ships, Yachts, Flights Palace on Wheels & Royal Rajasthan 7* & 5* Hotels
Sponsor charity events Find an appropriate local charity eventthat the winery can sponsor Be either the main sponsor showcasedthroughout or one of the largest sponsors Charity event can be hosted at yourwinery or store, where customers will bedirected towards your wine products
Gift Ideas Network with local business such aslaw offices or larger corporations thatdo a lot of gift giving during the holidayseason. Larger corporations also purchase giftbaskets for vendors and their loyalcustomers. You can offer unique businessgift baskets for their company and evenoffer local deliveries. A business gift basket can have bottlesof your wine, foods such cheese and otherappropriate wine accessories such ascorkscrews wine glasses, wine – themed
Offers & DiscountsIn order to spark interest of local restaurantsor stores, offer them a few free bottles of thewineFirst , educate the owners of the restaurants orstore from where the wine came from.Once they seem interested, offer a few freebottles for them to use as promotion of yourproductThese bottles can be used a free sample or a asdaily special for customers to tryIf the customers enjoy the wine chances are therestaurant or store will want more.
Wine ClubThe world is full of wine enthusiasts ,accordingto ICWine.com. That is why they created a wineclub, which sells wine to an elite few instead ofmass consumersOnce you host wine tasting parties or socialnetworking sites, you can form a group of wineenthusiasts that will stay loyal to your brandWithin this club. host parties where you caneducate them on new wines you are developing.Because this group will be knowledgeable onyour wine. You can use their comments toimprove your product.
Others Guides & Books Event Sponsorships Wine Fairs Newspaper Features Showcase Artists on Labels Through GPRS service