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FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
FSMS Mobile Advertising
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FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

Published in: Technology, Business
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Transcript

  • 1. What is FSMS?Thursday 08 September 2011
  • 2. What is FSMS? A single web and mobile interface that handles users’ sms, facebook and twitter communication in one convenient streamThursday 08 September 2011
  • 3. FSMS CommunityThursday 08 September 2011
  • 4. FSMS Community 250,000 registered usersThursday 08 September 2011
  • 5. FSMS Community 250,000 registered users 50,000 new registrations every monthThursday 08 September 2011
  • 6. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per monthThursday 08 September 2011
  • 7. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month 50% enrolled as students at University or TechniconThursday 08 September 2011
  • 8. Why is it so popular?Thursday 08 September 2011
  • 9. Why is it so popular? Anyone can SMS for freeThursday 08 September 2011
  • 10. Why is it so popular? Anyone can SMS for free One single communication stream for all channelsThursday 08 September 2011
  • 11. Why is it so popular? Anyone can SMS for free One single communication stream for all channels Anytime anywhere convenienceThursday 08 September 2011
  • 12. Demographics - Age ProfileThursday 08 September 2011
  • 13. Demographics - Age Profile Age 25-34 28% Age 16-24 64% Age 35+ 5% Under 16 2%Thursday 08 September 2011
  • 14. Demographics - Gender splitThursday 08 September 2011
  • 15. Demographics - Gender split Female 55% Male 45%Thursday 08 September 2011
  • 16. Demographics - Geo DistributionThursday 08 September 2011
  • 17. Demographics - Geo Distribution 60000 80000 0 20000 40000 Gauteng Western Cape Kwa Zulu Natal Eastern Cape Limpopo Free State Mpumalanga Northwest Northern CapeThursday 08 September 2011
  • 18. Advertising OpportunitiesThursday 08 September 2011
  • 19. Call to Action - SMS TagsThursday 08 September 2011
  • 20. Call to Action - SMS TagsThursday 08 September 2011
  • 21. Call to Action - SMS Tags Target by age, gender and locationThursday 08 September 2011
  • 22. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time bandThursday 08 September 2011
  • 23. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Terminate on mobisites, surveys or rich media filesThursday 08 September 2011
  • 24. Branding - Graphic BannersThursday 08 September 2011
  • 25. Branding - Graphic BannersThursday 08 September 2011
  • 26. Branding - Graphic BannersThursday 08 September 2011
  • 27. Why advertise on FSMS ?Thursday 08 September 2011
  • 28. Why advertise on FSMS ? Be relevant in conversational advertisingThursday 08 September 2011
  • 29. Why advertise on FSMS ? Be relevant in conversational advertising Target accuratelyThursday 08 September 2011
  • 30. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastageThursday 08 September 2011
  • 31. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quicklyThursday 08 September 2011
  • 32. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response ratesThursday 08 September 2011
  • 33. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysisThursday 08 September 2011
  • 34. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Build lasting relationships with consumersThursday 08 September 2011

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