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FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

Published in: Technology, Business
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Transcript

  • 1. What is FSMS?Thursday 08 September 2011
  • 2. What is FSMS? A single web and mobile interface that handles users’ sms, facebook and twitter communication in one convenient streamThursday 08 September 2011
  • 3. FSMS CommunityThursday 08 September 2011
  • 4. FSMS Community 250,000 registered usersThursday 08 September 2011
  • 5. FSMS Community 250,000 registered users 50,000 new registrations every monthThursday 08 September 2011
  • 6. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per monthThursday 08 September 2011
  • 7. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month 50% enrolled as students at University or TechniconThursday 08 September 2011
  • 8. Why is it so popular?Thursday 08 September 2011
  • 9. Why is it so popular? Anyone can SMS for freeThursday 08 September 2011
  • 10. Why is it so popular? Anyone can SMS for free One single communication stream for all channelsThursday 08 September 2011
  • 11. Why is it so popular? Anyone can SMS for free One single communication stream for all channels Anytime anywhere convenienceThursday 08 September 2011
  • 12. Demographics - Age ProfileThursday 08 September 2011
  • 13. Demographics - Age Profile Age 25-34 28% Age 16-24 64% Age 35+ 5% Under 16 2%Thursday 08 September 2011
  • 14. Demographics - Gender splitThursday 08 September 2011
  • 15. Demographics - Gender split Female 55% Male 45%Thursday 08 September 2011
  • 16. Demographics - Geo DistributionThursday 08 September 2011
  • 17. Demographics - Geo Distribution 60000 80000 0 20000 40000 Gauteng Western Cape Kwa Zulu Natal Eastern Cape Limpopo Free State Mpumalanga Northwest Northern CapeThursday 08 September 2011
  • 18. Advertising OpportunitiesThursday 08 September 2011
  • 19. Call to Action - SMS TagsThursday 08 September 2011
  • 20. Call to Action - SMS TagsThursday 08 September 2011
  • 21. Call to Action - SMS Tags Target by age, gender and locationThursday 08 September 2011
  • 22. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time bandThursday 08 September 2011
  • 23. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Terminate on mobisites, surveys or rich media filesThursday 08 September 2011
  • 24. Branding - Graphic BannersThursday 08 September 2011
  • 25. Branding - Graphic BannersThursday 08 September 2011
  • 26. Branding - Graphic BannersThursday 08 September 2011
  • 27. Why advertise on FSMS ?Thursday 08 September 2011
  • 28. Why advertise on FSMS ? Be relevant in conversational advertisingThursday 08 September 2011
  • 29. Why advertise on FSMS ? Be relevant in conversational advertising Target accuratelyThursday 08 September 2011
  • 30. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastageThursday 08 September 2011
  • 31. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quicklyThursday 08 September 2011
  • 32. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response ratesThursday 08 September 2011
  • 33. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysisThursday 08 September 2011
  • 34. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Build lasting relationships with consumersThursday 08 September 2011

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