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FSMS Mobile Advertising
 

FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

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    FSMS Mobile Advertising FSMS Mobile Advertising Presentation Transcript

    • What is FSMS?Thursday 08 September 2011
    • What is FSMS? A single web and mobile interface that handles users’ sms, facebook and twitter communication in one convenient streamThursday 08 September 2011
    • FSMS CommunityThursday 08 September 2011
    • FSMS Community 250,000 registered usersThursday 08 September 2011
    • FSMS Community 250,000 registered users 50,000 new registrations every monthThursday 08 September 2011
    • FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per monthThursday 08 September 2011
    • FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month 50% enrolled as students at University or TechniconThursday 08 September 2011
    • Why is it so popular?Thursday 08 September 2011
    • Why is it so popular? Anyone can SMS for freeThursday 08 September 2011
    • Why is it so popular? Anyone can SMS for free One single communication stream for all channelsThursday 08 September 2011
    • Why is it so popular? Anyone can SMS for free One single communication stream for all channels Anytime anywhere convenienceThursday 08 September 2011
    • Demographics - Age ProfileThursday 08 September 2011
    • Demographics - Age Profile Age 25-34 28% Age 16-24 64% Age 35+ 5% Under 16 2%Thursday 08 September 2011
    • Demographics - Gender splitThursday 08 September 2011
    • Demographics - Gender split Female 55% Male 45%Thursday 08 September 2011
    • Demographics - Geo DistributionThursday 08 September 2011
    • Demographics - Geo Distribution 60000 80000 0 20000 40000 Gauteng Western Cape Kwa Zulu Natal Eastern Cape Limpopo Free State Mpumalanga Northwest Northern CapeThursday 08 September 2011
    • Advertising OpportunitiesThursday 08 September 2011
    • Call to Action - SMS TagsThursday 08 September 2011
    • Call to Action - SMS TagsThursday 08 September 2011
    • Call to Action - SMS Tags Target by age, gender and locationThursday 08 September 2011
    • Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time bandThursday 08 September 2011
    • Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Terminate on mobisites, surveys or rich media filesThursday 08 September 2011
    • Branding - Graphic BannersThursday 08 September 2011
    • Branding - Graphic BannersThursday 08 September 2011
    • Branding - Graphic BannersThursday 08 September 2011
    • Why advertise on FSMS ?Thursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertisingThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accuratelyThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastageThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quicklyThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response ratesThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysisThursday 08 September 2011
    • Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Build lasting relationships with consumersThursday 08 September 2011