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What is FSMS?Thursday 08 September 2011
What is FSMS?                 A single web and                mobile interface that               handles users’ sms,     ...
FSMS CommunityThursday 08 September 2011
FSMS Community               250,000 registered usersThursday 08 September 2011
FSMS Community               250,000 registered users               50,000 new registrations every               monthThur...
FSMS Community               250,000 registered users               50,000 new registrations every               month    ...
FSMS Community               250,000 registered users               50,000 new registrations every               month    ...
Why is it so popular?Thursday 08 September 2011
Why is it so popular?               Anyone can SMS for freeThursday 08 September 2011
Why is it so popular?               Anyone can SMS for free               One single communication               stream fo...
Why is it so popular?               Anyone can SMS for free               One single communication               stream fo...
Demographics - Age ProfileThursday 08 September 2011
Demographics - Age Profile                                         Age 25-34                                           28% ...
Demographics - Gender splitThursday 08 September 2011
Demographics - Gender split                                    Female                                     55%             ...
Demographics - Geo DistributionThursday 08 September 2011
Demographics - Geo Distribution                                                 60000   80000                             ...
Advertising OpportunitiesThursday 08 September 2011
Call to Action - SMS TagsThursday 08 September 2011
Call to Action - SMS TagsThursday 08 September 2011
Call to Action - SMS Tags                      Target by age, gender and                      locationThursday 08 Septembe...
Call to Action - SMS Tags                      Target by age, gender and                      location                    ...
Call to Action - SMS Tags                      Target by age, gender and                      location                    ...
Branding - Graphic BannersThursday 08 September 2011
Branding - Graphic BannersThursday 08 September 2011
Branding - Graphic BannersThursday 08 September 2011
Why advertise on FSMS ?Thursday 08 September 2011
Why advertise on FSMS ?                             Be relevant in conversational advertisingThursday 08 September 2011
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
Why advertise on FSMS ?                             Be relevant in conversational advertising                             ...
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FSMS Mobile Advertising

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FSMS is a popular mobile service in the student market of South Africa. It offers interesting conversational advertising opportunities to businesses and brands.

Published in: Technology, Business
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Transcript of "FSMS Mobile Advertising"

  1. 1. What is FSMS?Thursday 08 September 2011
  2. 2. What is FSMS? A single web and mobile interface that handles users’ sms, facebook and twitter communication in one convenient streamThursday 08 September 2011
  3. 3. FSMS CommunityThursday 08 September 2011
  4. 4. FSMS Community 250,000 registered usersThursday 08 September 2011
  5. 5. FSMS Community 250,000 registered users 50,000 new registrations every monthThursday 08 September 2011
  6. 6. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per monthThursday 08 September 2011
  7. 7. FSMS Community 250,000 registered users 50,000 new registrations every month 2,000,000 messages sent per month 50% enrolled as students at University or TechniconThursday 08 September 2011
  8. 8. Why is it so popular?Thursday 08 September 2011
  9. 9. Why is it so popular? Anyone can SMS for freeThursday 08 September 2011
  10. 10. Why is it so popular? Anyone can SMS for free One single communication stream for all channelsThursday 08 September 2011
  11. 11. Why is it so popular? Anyone can SMS for free One single communication stream for all channels Anytime anywhere convenienceThursday 08 September 2011
  12. 12. Demographics - Age ProfileThursday 08 September 2011
  13. 13. Demographics - Age Profile Age 25-34 28% Age 16-24 64% Age 35+ 5% Under 16 2%Thursday 08 September 2011
  14. 14. Demographics - Gender splitThursday 08 September 2011
  15. 15. Demographics - Gender split Female 55% Male 45%Thursday 08 September 2011
  16. 16. Demographics - Geo DistributionThursday 08 September 2011
  17. 17. Demographics - Geo Distribution 60000 80000 0 20000 40000 Gauteng Western Cape Kwa Zulu Natal Eastern Cape Limpopo Free State Mpumalanga Northwest Northern CapeThursday 08 September 2011
  18. 18. Advertising OpportunitiesThursday 08 September 2011
  19. 19. Call to Action - SMS TagsThursday 08 September 2011
  20. 20. Call to Action - SMS TagsThursday 08 September 2011
  21. 21. Call to Action - SMS Tags Target by age, gender and locationThursday 08 September 2011
  22. 22. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time bandThursday 08 September 2011
  23. 23. Call to Action - SMS Tags Target by age, gender and location Filter by keywords and time band Terminate on mobisites, surveys or rich media filesThursday 08 September 2011
  24. 24. Branding - Graphic BannersThursday 08 September 2011
  25. 25. Branding - Graphic BannersThursday 08 September 2011
  26. 26. Branding - Graphic BannersThursday 08 September 2011
  27. 27. Why advertise on FSMS ?Thursday 08 September 2011
  28. 28. Why advertise on FSMS ? Be relevant in conversational advertisingThursday 08 September 2011
  29. 29. Why advertise on FSMS ? Be relevant in conversational advertising Target accuratelyThursday 08 September 2011
  30. 30. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastageThursday 08 September 2011
  31. 31. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quicklyThursday 08 September 2011
  32. 32. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response ratesThursday 08 September 2011
  33. 33. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysisThursday 08 September 2011
  34. 34. Why advertise on FSMS ? Be relevant in conversational advertising Target accurately Minimise wastage Deploy quickly Enjoy above average response rates Get prompt & accurate campaign analysis Build lasting relationships with consumersThursday 08 September 2011
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