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Don’t Speed While Browsing: Why Rating Videos on YouTube Enhances Your Social Media Credibility
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Don’t Speed While Browsing: Why Rating Videos on YouTube Enhances Your Social Media Credibility

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Online video is the fastest growing marketing channel in the world today. YouTube, the new Inbound TV, now attracts more visitors than regular Television does. This provides a good opportunity for …

Online video is the fastest growing marketing channel in the world today. YouTube, the new Inbound TV, now attracts more visitors than regular Television does. This provides a good opportunity for businesses to be able to utilise the power of video content. It is important that the engagement process is two way, allowing you to see the subtle benefits that it brings.

Published in: Education, Business, Technology

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  • 1. DON’T SPEED WHILE BROWSINGImage courtesy of Ben HeineENGAGE WITH YOUR YOUTUBE COMMUNITYTO BEGIN, HERE ARETHREE FACTS…
  • 2. MORE THAN ONE BILLIONUNIQUE USERS VISIT YOUTUBEEACH MONTH1- Statistic Source: YouTube
  • 3. Image courtesy of Robert Couse-BakerHOURS OF VIDEO AREUPLOADED TO YOUTUBE…EVERY MINUTE722- Statistic Source: YouTube
  • 4. Image courtesy of klynslisOVER FOURBILLION HOURSOF VIDEO ARE WATCHEDEACH MONTH3- Statistic Source: YouTube
  • 5. SO LOVE WATCHING YOUTUBE VIDEOS?
  • 6. WELL, WHY WOULD I?I HEAR YOU ASKImage courtesy of +Fitzries Photowerks
  • 7. MAKES THE YOUTUBE MEMBER SMILEBUT WHAT’S IN IT FOR YOU?Image courtesy of Neal.
  • 8. IT GIVES VIDEOMAKERS A SENSE OFRECOGNITIONImage courtesy of padmaraj.mSIMPLE!
  • 9. WHICH MAY BE RECIPROCATEDWHEN YOU POST YOUR OWNImage courtesy of Honey Pie!
  • 10. MAKING THEM MORE LIKELY TO BELOOKED AT ORTALKED ABOUTINCREASING YOUR EXPOSURE ANDBRAND AWARENESSImage courtesy of Emily Kendall
  • 11. MAKING YOU A MORE VALUABLEMEMBER OF THE YOUTUBE COMMUNITYImage courtesy of Free Photo WorldIT GIVES YOUR ACCOUNT MORE STABILITY
  • 12. IT CONNECTS YOU WITH PROSPECTS WHOYOU CAN ENGAGE INTO CUSTOMERSImage courtesy of Marina Aguiar Araujo
  • 13. Image courtesy of Eselsmann™CREATES EMPATHY WITH REAL PEOPLESO THEY WILL RECOGNISE YOU AS ATRUSTED BUSINESS
  • 14. Image courtesy of aussiegallIT LETS OTHER YOUTUBE MEMBERS KNOWWHAT YOU LIKE
  • 15. GIVING YOU A NEVER-ENDINGFIELD OF ENJOYMENTTHEN SIMILAR ONES ARESUGGESTED TO YOU
  • 16. Image courtesy of Julien HalerSO TAKE THE TIME TOLIKE, COMMENT ORCREATE DISCUSSIONS
  • 17. Image courtesy of Jason EmpeyJUST DON’T RACE THROUGHYOUTUBE WITHOUT ENGAGING
  • 18. BUILDING A BRIDGE BETWEEN YOURBUSINESS AND YOUR CUSTOMERS