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Shikha Sota
“The communication channels through
 which message moves to receiver is
 called Media.”     Philip Kotler




                        Shikha Sota
 Print   Media
 Broadcast    Media
 Outdoor/Mural      Advertising Media
 Direct   Mail Advertising Media
 Internet   Media


                              Shikha Sota
 Newspaper


 Magazines/   journals




                          Shikha Sota
   Wide coverage

   Low cost

   Flexibility

   Quick delivery

   Geographical selectivity

                               Shikha Sota
 Short   life span

 Only   suitable for literates

 No   audio effect

 Informative   but not persuasive

 Poor   quality of paper

                                  Shikha Sota
 Selectivity


 Long   life span

 Better   quality

 Credibility



                     Shikha Sota
 Only   suitable for literates
 Long   lead time
 High   cost
 No   audio effect
 Informative   but not persuasive


                                  Shikha Sota
 TV


 Radio




          Shikha Sota
 Strong   impact

 Demonstration


 Wide   coverage

 Geographical   selectivity

                               Shikha Sota
 Expensive


 Long   production time

 Not   suitable, if target audience is less




                               Shikha Sota
Advantages         Disadvantages

 Low   cost         Absence          of visual
                     effect
 Wide   coverage




                         Shikha Sota
   Neon signboards
   Posters
   Vehicle/transit advertising
   Sky advertising
     Illuminating lights
     Sky balloons
     Smoke writing


                                  Shikha Sota
 Sandwichmen


 Banners


 Wall   painting




                    Shikha Sota
 Long   life

 Geographical    selectivity

 Gain   attention easily

 Economical



                                Shikha Sota
 Detailed   message can’t be given




                     Lacks audio effects




                            Shikha Sota
 Leaflets/pamphlets

 Circulars

 Catalogues

 Booklets/   brochures
 Personal    letters
 Company     magazines

                          Shikha Sota
 Highly   selective

 Detailed   information can be provided

 Establishes   personal contact




                             Shikha Sota
 Notsuitable when customers are large
 in number

 Lack   of prestige




                         Shikha Sota
 www   page

 Pop   ups

 E-mail


 Banner   ads

                 Shikha Sota
   Low cost

   Wide growth in computers

   Detailed message

   Interactive media

   Can be measured by counting hits

                               Shikha Sota
 Still   in infancy stage

 Unsolicited    emails are not welcomed




                             Shikha Sota

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Advertising media

  • 2. “The communication channels through which message moves to receiver is called Media.” Philip Kotler Shikha Sota
  • 3.  Print Media  Broadcast Media  Outdoor/Mural Advertising Media  Direct Mail Advertising Media  Internet Media Shikha Sota
  • 4.  Newspaper  Magazines/ journals Shikha Sota
  • 5. Wide coverage  Low cost  Flexibility  Quick delivery  Geographical selectivity Shikha Sota
  • 6.  Short life span  Only suitable for literates  No audio effect  Informative but not persuasive  Poor quality of paper Shikha Sota
  • 7.  Selectivity  Long life span  Better quality  Credibility Shikha Sota
  • 8.  Only suitable for literates  Long lead time  High cost  No audio effect  Informative but not persuasive Shikha Sota
  • 9.  TV  Radio Shikha Sota
  • 10.  Strong impact  Demonstration  Wide coverage  Geographical selectivity Shikha Sota
  • 11.  Expensive  Long production time  Not suitable, if target audience is less Shikha Sota
  • 12. Advantages Disadvantages  Low cost  Absence of visual effect  Wide coverage Shikha Sota
  • 13. Neon signboards  Posters  Vehicle/transit advertising  Sky advertising  Illuminating lights  Sky balloons  Smoke writing Shikha Sota
  • 14.  Sandwichmen  Banners  Wall painting Shikha Sota
  • 15.  Long life  Geographical selectivity  Gain attention easily  Economical Shikha Sota
  • 16.  Detailed message can’t be given   Lacks audio effects Shikha Sota
  • 17.  Leaflets/pamphlets  Circulars  Catalogues  Booklets/ brochures  Personal letters  Company magazines Shikha Sota
  • 18.  Highly selective  Detailed information can be provided  Establishes personal contact Shikha Sota
  • 19.  Notsuitable when customers are large in number  Lack of prestige Shikha Sota
  • 20.  www page  Pop ups  E-mail  Banner ads Shikha Sota
  • 21. Low cost  Wide growth in computers  Detailed message  Interactive media  Can be measured by counting hits Shikha Sota
  • 22.  Still in infancy stage  Unsolicited emails are not welcomed Shikha Sota