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The Library:        Facts and       PerceptionsThe Public Library……in The New           Millennium
Purpose of this   presentation• There are issues of perceptionaround how the public, and politicianssee library services,•...
Question 1: Whatimages about “library”come to the minds ofthose who never usethem?Answer: Images ofthe 19th century.
Library Fiction In the Internet age, people canaccess everything they want on-line. People don’t read any more. Theywatc...
Library Non-Fiction In the Internet age, people are moreconsumers of information than theyever were before. People of al...
Question 2: What images usually come to mindwhen most politicians think of “municipalservices”?Answer: Images of (classic)...
Question 3: What images usually come tomind when most citizens think of “municipalservices”?Answer: People images - and qu...
INFRASTRUCTURE 1)The basic, underlying framework or features of a system or organization. 2)The fundamental facilities and...
Our libraries are more than an ancillary municipalservice. They are part of what makes ourcommunity work.“I know that know...
Better decisions   Actionable Decisionsfrom betterinformation and       Decision Packagingknowledge                       ...
The 2005 OCLC StudyPerceptions of Libraries and  Information Resources•OCLC consults libraries globally to “inform keydeci...
First (top-of-mind) associations with “Library” (OCLC)     BK - books, I - information, B - building, R - research, M -   ...
What is the purpose (mission) of the Library?  (OCLC)I - information, B - books, Res - research, M - materials, E - entert...
Implications for Libraries•Libraries are in transition•They are consistently viewed in one way, but thereis also a great d...
Getting There•There is a stakeholder need for a better appreciationof tomorrow’s (today’s?) library form and function;•We ...
What’s Happening in Other Areas  There is much to be learned from other jurisdictions.  Two examples (enclosed) will illus...
BibliographyPerceptions of Libraries and Information Resources,Online Computer Library Center, Dublin, Ohio, 2005The Mercu...
Support your Public Library
Support your Public Library
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Support your Public Library

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Are you fighting to increase resources for your library? Here's a presentation made to a large city board that may be of assistance.

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  • Rocket ship symbolizes the launch of a new initiative. This slide deck was prepared for a library faced with significant capital and operating challenges as a prep to a consultancy proposal.
  • A presentation intended for (several) audiences on the subject of the library function, situation, perceptions and the building improvement issue.
  • It is customary to link “library” with the sights, smells and sounds (or lack of sound!) of dark corridors of dusty tomes; when it fact libraries are bustling centres of activity that have fully embraced new technologies, new interests and new business processes in a continuing effort to better serve clients. CLC Report studied over 3000 respondent's views on 斗 ibrary resource use, perceptions and impressions of libraries and people's preferences for using information discovery tools � in Canada, the USA, the United Kingdom. Australia, Singapore and India.
  • Bookkeeping Department - 1890
  • The Dun Mercantile Agency - 1895
  • These chunks of “common wisdom” have considerable sway on how decision-makers look at libraries and how they assess their importance relative to other cost items.
  • As we will see later in this presentation, the OCLC study found significant difference in the way libraries were viewed. Perception is a significant factor. One Western Canadian hospital was rated very poorly by its users despite its high perfformance on all quality and service indicators - because the hospital had developed a repution for poor patient care. The hospital required a full メ image makeover モ in order to help dispel these negative views, which were really getting in the way of the hospital doing its job in an effective manner.
  • CLC Report studied over 3000 respondent's views on 斗 ibrary resource use, perceptions and impressions of libraries and people's preferences for using information discovery tools � in Canada, the USA, the United Kingdom. Australia, Singapore and India.
  • CLC Report studied over 3000 respondent's views on 斗 ibrary resource use, perceptions and impressions of libraries and people's preferences for using information discovery tools � in Canada, the USA, the United Kingdom. Australia, Singapore and India.
  • CLC Report studied over 3000 respondent's views on 斗 ibrary resource use, perceptions and impressions of libraries and people's preferences for using information discovery tools � in Canada, the USA, the United Kingdom. Australia, Singapore and India.
  • What is often not appreciated in the wider community is the integral place and role of libraries. Libraries are institutions designed, built and operated to be there when the client wants it, and to be used in the way that the client wishes. There is no library curriculum. As such, libraries occupy an important - some would say essential - niche in a a person ユ s social, emotional and intellectual growth.
  • This is a US Government model for what is called KNOWLEDGE ONLINE. It is intended to show how an institutional (established) organization can move into the information age, becoming a networked organization that leverages its intellectual capital to better organize, train, equip, and maintain a strategic approach tom operations and service delivery. There is an evident role here for reliable sources of information and knowledge - available when and in a manner appropriate for users.
  • What do peole think of when they hear the word “library”? In other words, what is the library “brand?” 96% of respondents across all regions had visited a public library 72% have a library card 74% have used e-mail 72% have used an Internet search engine 30% of all information consumers have used a library web site 30% have never heard of online databases 41% use the library at elast once a year to get assistance with research
  • What do people think of when they hear the word “library.” In other words, what is the library “brand?”
  • Libraries are in transition. There is a need for care and attention. Study and analysis. Stewardship. In delivery responsive services in a new “”Information and Globalized Age”
  • This workplan suggests a strategic approach. It also suggests looking far beyond the existing bricks and mortar ibrary infrastructure to a model that is more representitive of what today's users are looking for, and what can be provided by new building methods, new technologies and new service practices. A repsonsive, responsible and adaptive model to take library services well into the future is the ideal approach.
  • CLC Report studied over 3000 respondent's views on 斗 ibrary resource use, perceptions and impressions of libraries and people's preferences for using information discovery tools � in Canada, the USA, the United Kingdom. Australia, Singapore and India.
  • Transcript of "Support your Public Library "

    1. 1. The Library: Facts and PerceptionsThe Public Library……in The New Millennium
    2. 2. Purpose of this presentation• There are issues of perceptionaround how the public, and politicianssee library services,•Libraries are changing, as as people’sbehaviours and expectations,•Many libraries are in need of majorcapital improvements,•Many library boards believe that betterunderstanding will lead to bettersupport for library plans.
    3. 3. Question 1: Whatimages about “library”come to the minds ofthose who never usethem?Answer: Images ofthe 19th century.
    4. 4. Library Fiction In the Internet age, people canaccess everything they want on-line. People don’t read any more. Theywatch movies and TV. Libraries are simply warehouses forbooks.Libraries are just recreation - a luxury.Libraries are for young kids and theelderly - not key voters.
    5. 5. Library Non-Fiction In the Internet age, people are moreconsumers of information than theyever were before. People of all ages use libraries for avery wide range of reasons - forresearch, for learning, forentertainment, and of course forborrowing. Libraries are multi-media, multi-access, multi-lingual facilities that caterto a very diverse user community.
    6. 6. Question 2: What images usually come to mindwhen most politicians think of “municipalservices”?Answer: Images of (classic) infrastructure. Lands, buildings, transportation, basic services, safety and protection. Functions provided by all levels of government!
    7. 7. Question 3: What images usually come tomind when most citizens think of “municipalservices”?Answer: People images - and quality of lifeprograms - community, social, education,recreation and environmental. Functions almost exclusively delivered by local government.
    8. 8. INFRASTRUCTURE 1)The basic, underlying framework or features of a system or organization. 2)The fundamental facilities and systems serving a country, city, or area, as transportation and communication systems, power plants, and schools. 3)The military installations of a country. (dictionary.com)The term infrastructure, used since 1927, refers collectively tothe roads, bridges, rail lines, and similar public works requiredfor an industrial economy. The term also applies to thepermanent military installations necessary for the defense of acountry. People now use infrastructure to refer to anysubstructure or underlying system. (answers.com)We need to revisit what we meanby “infrastructure.”
    9. 9. Our libraries are more than an ancillary municipalservice. They are part of what makes ourcommunity work.“I know that knowledge andintelligence are not the samething – but they do live in thesame neighborhood.”A.J. Jacobs
    10. 10. Better decisions Actionable Decisionsfrom betterinformation and Decision Packagingknowledge KNOWLEDGE Professional Judgement Intelligence ANALYSIS / INFERENCES Information CONTEXT DATA
    11. 11. The 2005 OCLC StudyPerceptions of Libraries and Information Resources•OCLC consults libraries globally to “inform keydecision makers in strategic planning for theirinstitutions and communities.”•OCLC engages Harris Interactive Inc. to studyperceptions and preferences for information users tohelp “build a better understanding of the library‘brand’.”•3,348 respondents in Canada, the USA, the UK and3 other countries generate data with a statisticalmargin of error of +/- 1.69% at the 95% confidencelevel.
    12. 12. First (top-of-mind) associations with “Library” (OCLC) BK - books, I - information, B - building, R - research, M - materials, Ref - reference, E - entertainment7060504030 First Association20100 BK I B R M Ref E
    13. 13. What is the purpose (mission) of the Library? (OCLC)I - information, B - books, Res - research, M - materials, E - entertainment,R - reading, Bl - building60504030 Purpose2010 0 I B Res M E R B
    14. 14. Implications for Libraries•Libraries are in transition•They are consistently viewed in one way, but thereis also a great deal of consensus about where theyneed to be•Their span of functions - current and envisioned - isvery broad•The role of libraries may be emerging into moreintangible areas than it has been traditionally - into: •information • knowledge • intelligence • and learning•But there needs to be a place where all thiscan happen!
    15. 15. Getting There•There is a stakeholder need for a better appreciationof tomorrow’s (today’s?) library form and function;•We need to be better informed about the way userslook to libraries for their information, knowledge andentertainment planning and,•How libraries can work more effectively as part ofthe entire community learning experience.•Politicians and decision-makers at all levels need tothink beyond current models and concepts, andstudy what is being done by other - more progressive- communities.•These same officials need to recognize that librariesare not a like-to-do but a must-to-do. They are anelement of municipal infrastructure.
    16. 16. What’s Happening in Other Areas There is much to be learned from other jurisdictions. Two examples (enclosed) will illustrate. •On the Bad News Side: Library and Archives Canada, in an effort to balance its budget, has reduced operational hours. •On the Good News Side: The City of Sunnyvale, California is on a campaign to build a new library. The project is estimated at $108 million, for a population of 133,000. The comments of the existing city council are enclosed. None are opposed a new library, but one is opposed to a purpose-built facility.
    17. 17. BibliographyPerceptions of Libraries and Information Resources,Online Computer Library Center, Dublin, Ohio, 2005The Mercury News, Sunnyvale, CaliforniaCBC News on line© D.G. Jones 2013Shibumi.management@gmail.com
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