Comparison of Vision, Mission & Goals of different companies in clothing industries.
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Comparison of Vision, Mission & Goals of different companies in clothing industries.



Comparison of Vision, Mission & Goals of different companies in clothing industries.

Comparison of Vision, Mission & Goals of different companies in clothing industries.



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Comparison of Vision, Mission & Goals of different companies in clothing industries. Comparison of Vision, Mission & Goals of different companies in clothing industries. Presentation Transcript

  • Vision: It’s a future oriented, detailed description of outcomes you want to accomplish. Therefore a vision statement should be future-oriented. It’s an image of what a company wants to create. It isn’t what a company is, it’s what it wants to become. Goals: Goals Drive long term decisions and define strategic directions. They are dreams with deadlines, quantifiable. One should clearly know if you hit them or not.
  • Values: Describe the approach and the manner in which we want to work to achieve our goals. They are the foundational beliefs about how you want your employees to act. They are the beliefs that create the culture of an organization
  • PUMA To be the most preferred company that brings Luxury in every home. Goal:The goal is a holistic and memorable brand experience that builds meaningful and long-term relationships with consumers and mastering the science of retail. This is to say, that our stores aren’t just brand museums, but they first-andforemost should contribute positively to PUMA’s profitability
  • Values:PUMA seeks to be the most desirable Sport lifestyle company by developing a sustainable, iconic global brand, built upon core values such as design innovation and inclusiveness, and communicated through all consumer touch points, from product to distribution to marketing. Vision:PUMA Vision—to be safer, more peaceful, and more creative than the world today. The 4Keys is the tool developed to help PUMA stay true to PUMA Vision are to be Fair, Honest, Positive, and Creative in everything they do. They believe that by staying true to their values, inspiring the passion and talent of their people, working in sustainable, innovative ways, and
  • doing their best to be Fair, Honest, Positive, and Creative, they will keep on making the products their customers love, and at the same time bring that vision of a better world a little closer every day.
  • Goals:The goal of their efforts is to build 100 %sustainability into every product they make. Therefore, they started in the early 1990s to approach this dilemma by setting up different measuring regulations to improve their working practices. Values:They are the embodiment of the energy and events of our times, inspiring people with a pioneering spirit. They believe that business can drive profits through principles, and that their values as a company and as individuals give them a competitive advantage.
  • Empathy — walking in other people’s shoes Originality — being authentic and innovative Courage — standing up for what we believe Integrity — doing the right thing Vision:The future of the brand will build upon the foundation they have inherited : affirming the company’s tradition, closing gaps that may exist between principles and practices and updating some of their values to reflect contemporary circumstances
  • Goals :Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. Vision :Zara mission and vision is to give the customer an exclusive choice of fashion by providing a quicker turnover of new stock than other fashion retailers.
  • Values:• Utilizing shops actively • Creating value from product differentiation • The principle of small quantity production • Utilizing the advantage of geographical conditions
  • Vision :Gap Inc.’s vision is to be the first choice in family retail clothing while maximizing customer satisfaction and shareholder value. Gap. Inc. is a brand-builder. They create emotional connections with customers around the world through inspiring product design, unique store experiences, and compelling marketing Goals:Their company culture encourages each one to “Wear their passion.” They continue to make Gap Inc. a globally effective organization and a great place to work through career advancement opportunities, workforce diversity and open dialogue.
  • Gap Inc. created This Way Ahead as a prime vehicle to achieve their goal of providing youth with opportunities to unleash their potential and create a successful path to adulthood. Values:Think : customers first – they consider the needs and value the diversity of thought, experience and perspectives among their customers. Inspire : creativity – they open themselves to new ideas, tapping into their diversity of perspectives. Do : what’s right – they treat every customer, supplier and employee with respect. Deliver : results – they strive to create an inclusive environment where employees thrive and generate top performance.
  • The Gap stores key values are: •Integrity •Respect •Open-mindedness •Quality •Balance
  • Goals:Their goal as a Group is to lead the sporting goods industry with brands built upon a passion for sports and a sporting lifestyle. Inspired by our heritage, they know that a profound understanding of the consumer and customer is essential to achieving this goal. To anticipate and respond to their needs, they continuously strive to create a culture of innovation, challenging themselves to break with convention and embrace change. By harnessing this culture, they push the boundaries of products, services and processes to strengthen their competitiveness and maximize the Group’s operational and financial performance. This, in turn, will drive long-term value creation for their shareholders.
  • Vision :The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. Values:Performance, Passion, Integrity, Diversity. These values come from sport and sport is the soul of the Adidas Group. It is what links our past and our present. It is what orients us towards the future.
  • Because these values are ingrained in everyone at the Adidas Group, they: •Innovate, creating the world’s leading products •Work collectively, across ethnic and regional differences •Perform and lead, delivering superior financial results and investment returns, and •Maintain the highest standards of corporate responsibility in the communities in which we operate.
  • PUMA LEVIS STRAUSS ZARA ADIDAS GAP Inc. Vision: The brand attempts to create a global presence, their approach being consumer oriented. Vision: To develop products which are 100% sustainable, the company is environment conscience. Vision: To offer fashionable clothes at affordable prices. Vision: To achieve goals at environtmental and social front. Vision: To maximise customer satisfaction and shareholder’s value. Goal: Reaching upto consumers through efficient and motivated employees. Goal: Respect to human rights, and providing safety, security to worker s and their families. Goal: Gain profitability, building on brand recognition Goal: Focus on capacity building through employee training programs. Goal: Strives to create an effective organisation through open dialogue, workforce diversity, opportunities Common values : passion, openness and self-belief Common values: empathy, originality, courage, integrity Common values: product differentiation, Variety and small quantity production Common values: passion, performance, integrity, diversity Common values: Quality, balance, respect, open mindedness.
  • THANK YOU……. Presented by: Ishita Jadia Kritika Ghai Sheryl Mehra Promita Majumdar Jasmine Kaur