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What does it take to gain business value from Facebook?
 

What does it take to gain business value from Facebook?

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    What does it take to gain business value from Facebook? What does it take to gain business value from Facebook? Presentation Transcript

    • Open Social Media: Where we tell it like it isWhat Does it Take to Gain Business Value from Facebook? By: Karla Campos Owner/Social Media Sass
    • Open Social Media: Where we tell it like it is Personal Profile vs Business Pages Per Facebook rules you can’t run a businesson a personal page, if you do you run the risk of having your page deleted. What Facebook has to say: http://tiny.cc/a0qjjw
    • Open Social Media: Where we tell it like it is Personal Profile vs Business PagesIt is a good thing to market your businessthrough both your personal and fan page.Remember that on your fan page you areyour business and on your personal pageyou are you.
    • Open Social Media: Where we tell it like it is Personal Profile vs Business PagesFan Pages:•Fan pages have no limit as to how manypeople can be fans•Fan pages have built in insights about howyour content is performing•Fan pages have apps available that help withfan engagement and business productivity
    • Open Social Media: Where we tell it like it is Personal Profile vs Business PagesFan Page Apps:
    • Open Social Media: Where we tell it like it is Personal Profile vs Business PagesPersonal Pages:•Have a 5,000 friend limit•You can only have one personal page perFacebook TOS•Personal pages have the ability to join groups•You can attend events as a personal page
    • Open Social Media: Where we tell it like it isHow to set up your Business (Fan) pageTo create a business (fan) page go to:https://www.facebook.com/pages/create.php
    • Open Social Media: Where we tell it like it isIdentifying your companys social media goalsWhat are your company’s social media goals?Increase Sales perhaps?It is all about strategy and using real lifebusiness knowledge on the social mediachannels.How do you increase sales in real life?
    • Open Social Media: Where we tell it like it isWhat makes someone follow your page?What makes you follow a page?Create and share great contentMake people feel welcomeDifferentiate your page from others sellingthe same thing
    • Open Social Media: Where we tell it like it is Building RelationshipsDoor to door sales and cold calling are a thingof the past, please don’t use those tactics insocial media. Social media is about buildingrelationships.How do you build relationships? Same wayyou do in real life, talk to people on both fanand personal pages.
    • Open Social Media: Where we tell it like it is Who is your audience?Who is your audience?Who are the people who would benefit fromyour service or product?How do I find these people?
    • Open Social Media: Where we tell it like it is Facebook GroupsFacebook groups are a great place to findthose in your target audience and people whowill refer you business.To find groups in your field do a search onFacebook and start joining.Don’t forget participating in the discussionsis important.
    • Open Social Media: Where we tell it like it is Brands on FacebookPringles – Tournament of Flavors (contests require contest apps per FB TOS)
    • Open Social Media: Where we tell it like it is Brands on FacebookVistaPrint – Share your Design Event(Fan pages can create events, but can join other people’s events)
    • Open Social Media: Where we tell it like it is Brands on Facebook Adidas – Tokyo Promo
    • Open Social Media: Where we tell it like it is Thank You -Karla Campos Connect with me here on G+ or Twitter: @socialmediasasshttp://facebook.com/socialmediasass