Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Make Time For Social Media
Open Social Media: Where we tell it like it isHow much time do you need?• Reading: At least 1 hour/day• Writing blog posts: At least 1-2 hours/eachweek for writing, editing, finding images andresponding• Engagement: 20 minutes to 1 hour/day foreach platform• At least 1 hour each week for thinking andmeasuring successTotal: 1.4 to 2.4 hours/day minimum to be effectiveOne blog and one social media platform only
Open Social Media: Where we tell it like it isStep 1- Where’s the time? Find it! • Download file bit.ly/opensm_tables • Print out Table 1 and track two things: Everything you do everyday for a week Length of time you do it • Now, label anything you would deem non-essential as a Y for purging (You know you’ve got some!) • Stop doing the ones labeled with a Y • Now you have more time.
Open Social Media: Where we tell it like it isStep 2- Planning for social media• Print out table 2 from bit.ly/opensm_tables• Write down when you will be doing these three things represented by single letters: R for Reading and/or Research W for Writing E for engagement• Now you know when you’re going to do it• Time to plan what to say
Open Social Media: Where we tell it like it isStep 3- Planning your content• Refer to your content strategy We covered last week, in case you missed it here’s the link to the slide show:http://slidesha.re/ContentStrategyHOA• Create a list of topics based on your content strategy• Create a list of subtopics for each topic For example: Real Estate topic-Loan subtopic- Effect of Credit rating
Open Social Media: Where we tell it like it isStep 4- Planning your activities• Print out table 3 from bit.ly/opensm_tables•Now plug in those topics and subtopics into table 3 on a weekly basis for a month• Yes, the table shows 5 weeks, that’sbecause some months have 5 weeks.• Now you have found the time and have a plan
Open Social Media: Where we tell it like it isYou’re probably saying:This is just a time management exercise,Where are the tips and tricks?Good time management and settingPriorities is where you startNow we get on with the tips.
Open Social Media: Where we tell it like it isTips• You don’t have to be everywhere Go to your content strategy Find out where your target is hanging out Focus on a few• You can use automation with moderation Great tool: Bufferapp.com, schedule sharing of your content. Just install the addon on your browser.
Open Social Media: Where we tell it like it isTips• Did the time management exercise and could not find the time? Hire a community manager Someone who knows your industry Pay a little more for a senior level otherwise you’d be paying them to learn on the job Don’t go for a junior intern, the lack of experience can hurt your efforts - Example, read this http://bit.ly/whynointern
Open Social Media: Where we tell it like it isTips• Is there any room for an intern? Yes! Monitoring of your topics Managing your database Thank you and your are welcome Social CRM, where is your target market In summary, tasks that don’t require advanced skills in marketing and customer management
Open Social Media: Where we tell it like it isTips• Every business owner needs to have a smart phone, lots of productivity apps• Incorporate tasks into unscheduled time Washing dishes (great time to think) Doing Laundry (great time to think) Pumping gas (RT, @mention) Waiting in grocery line (RT, @mention) Taking a shower (great time to think) Driving (look outside for inspiration)• Read the comments in this blog for other ways to include thinking time in your day: http://bit.ly/opnesm_makingtime
Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/makingtime_feedback • Please ask questions
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