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What does it take to create an effective blog?
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What does it take to create an effective blog?

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This slide presentation is part of the weekly Open Social Media Initiative workshop series. This workshop provides tips for creating a blog that is findable, engaging, readable, converts and adds …

This slide presentation is part of the weekly Open Social Media Initiative workshop series. This workshop provides tips for creating a blog that is findable, engaging, readable, converts and adds value.

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  • 1. Open Social Media: Where we tell it like it is Open Social Media Education A Captive Touch Initiative Host: Sherry Nouraini Founder/President Captive Touch©Captive Touch 1
  • 2. Open Social Media: Where we tell it like it is Please Help Spread the Education • Use the Hashtag #opensm • Tweet the tips you hear •Questions? Ask on my G+ profile©Captive Touch 2
  • 3. Open Social Media: Where we tell it like it is Topic of Our Workshop Today What Does it Take to Create an effective blog?©Captive Touch 3
  • 4. Open Social Media: Where we tell it like it is Some statistics • How many blogs are there? As of 7/3/2012 there are 1,304,902 registered on Technorati.com • Sharing on social media platforms  Average half-life of a status update Twitter 4 min. Facebook 1 hour 22 min. keep in mind only 16% of your fans see your posts©Captive Touch 4
  • 5. Open Social Media: Where we tell it like it is What do I mean by effective? • It is clickable • It is engaging • It is readable • It converts • It is findable (SEO and other)©Captive Touch 5
  • 6. Open Social Media: Where we tell it like it is Your links Title Social share Signup box Image©Captive Touch 6
  • 7. Open Social Media: Where we tell it like it is What do I mean by readable? • Large font • Double space • Point form • Concise • Has personality (branding) • Adds value©Captive Touch 7
  • 8. Open Social Media: Where we tell it like it is What about tools? Major blogging platforms: •Word press Wordpress.com Wordpress.org (self hosted) • Blogger (Google) •Tumblr©Captive Touch 8
  • 9. Open Social Media: Where we tell it like it isSelf-hosted Wordpress blog, what do you need? 1- Hosting company that preferably already provides Wordpress. A popular hosting company is HostGator (www.hostgator.com ). 2- Nice looking template. 3- Some basic knowledge of html/css. 4- A FTP client that would allow you to FTP files up to your server. A free FTP software I use is Filezilla http:// filezilla-project.org/ ©Captive Touch 9
  • 10. Open Social Media: Where we tell it like it is What about tools? Promoting your blog: • Collaboration Triberr Favo.rs Join Facebook groups Linkedin Groups •SEO SEO for Wordpress by Yoast Google Plus • Referral sites Stumble Upon Pinterest©Captive Touch 10
  • 11. Open Social Media: Where we tell it like it is Other tips •Twitter  Change your title, share again • Pinterest  Make your images pin worthy • Google Analytics  Keep an eye on traffic Check out social visitor flow to understand which social network brings you more conversion.©Captive Touch 11
  • 12. Open Social Media: Where we tell it like it is©Captive Touch 12
  • 13. Open Social Media: Where we tell it like it is©Captive Touch 13
  • 14. Open Social Media: Where we tell it like it is Other tips • Don’t just share news • Don’t re-blog • Don’t be deceiving with your titles • Strive to be a thought leader by  Inspiring change  Presenting new ideas  Provoking thought BUT • Don’t be provocative just to get comments and attention©Captive Touch 14
  • 15. Open Social Media: Where we tell it like it isRemember thisThe purpose of your blog should be • Offering information about your biz • Showing your expertise • Capturing leads • Serving your audience/clients betterYou are in business to serve while gettingpaid doing it, strive to serve with integrity.©Captive Touch 15
  • 16. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/makingtime_feedback • Please ask questions©Captive Touch 16

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