Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini  ...
Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips yo...
Open Social Media: Where we tell it like it isTopic of Our Workshop Today What does it take to create aSuccessful Facebook...
Open Social Media: Where we tell it like it is• One woman show: Mom of 4 kids• Reseller of Jogging strollers• Nearly doubl...
Open Social Media: Where we tell it like it isGoals of the Campaign:•To raise awareness about the Joggermom brand•To creat...
Open Social Media: Where we tell it like it isJoggermom’s audience• Mothers of young children who    Are joggers   Or   ...
Open Social Media: Where we tell it like it isSolution: A virtual MarathonJoggermom Marathon• Moms from all over US can pa...
Open Social Media: Where we tell it like it isBefore the Race•Created a dedicated logo for the Joggermom marathon•Develope...
Open Social Media: Where we tell it like it isVirtual Medal                             Race Bib            Apparel
Open Social Media: Where we tell it like it isDuring the race   •Produced a marathon launch video featuring     local moms...
Open Social Media: Where we tell it like it isAfter the race   • Held a marathon finish event, taking videos     of local ...
Open Social Media: Where we tell it like it isResults• Close to 1000 moms participated in the marathon• Joggermom was feat...
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is           Analytics from Crowdbooster
Open Social Media: Where we tell it like it isFacebook insights: Facebook page engagement
Open Social Media: Where we tell it like it isHootsuite: Twitter Click-Through
Open Social Media: Where we tell it like it is                              Boobie Prize                               Fin...
Open Social Media: Where we tell it like it isLessons we can all learn from this success story1- The magic to social media...
Open Social Media: Where we tell it like it is2- Success requires combining traditional and new media marketing   Social ...
Open Social Media: Where we tell it like it is3- It is important to have a comprehensive begin-to-end  plan rather than ju...
Open Social Media: Where we tell it like it is3- Take an active role and be closely involvedWith your social media campaig...
Open Social Media: Where we tell it like it is4- Lead by example and practice what you preach   to build trust with your a...
Open Social Media: Where we tell it like it is  Did you like what you heard?      • Please +1 and share the video• Want to...
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What does it take to create a successful Facebook campaign? A case study.

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What does it take to create a successful Facebook campaign? A case study.

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  2. 2. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  3. 3. Open Social Media: Where we tell it like it isTopic of Our Workshop Today What does it take to create aSuccessful Facebook Campaign A Case Study
  4. 4. Open Social Media: Where we tell it like it is• One woman show: Mom of 4 kids• Reseller of Jogging strollers• Nearly doubled number of relevant Facebook fans in a matter of a few weeks• full disclosure, at the time of the campaign Captive Touch worked with Joggermom for management of social media and email marketing
  5. 5. Open Social Media: Where we tell it like it isGoals of the Campaign:•To raise awareness about the Joggermom brand•To create buzz on Twitter about @joggermom•To increase number of relevant Facebook fans•To increase engagement on Facebook•To increase number of contacts on the email database
  6. 6. Open Social Media: Where we tell it like it isJoggermom’s audience• Mothers of young children who  Are joggers Or  Are not active but want to get active• Both of these groups either  Need a jogging stroller  Or would like a new one  Need motivation to do something great
  7. 7. Open Social Media: Where we tell it like it isSolution: A virtual MarathonJoggermom Marathon• Moms from all over US can participate• Can do it in their own pace (Month of May)• Would log in their workout• Show evidence of a completed marathon (26.2 miles)• Everyone who entered and completed The race would qualify for a raffle to win brand new jogging strollers and other goodies
  8. 8. Open Social Media: Where we tell it like it isBefore the Race•Created a dedicated logo for the Joggermom marathon•Developed a dedicated WP website for the Race (Submissions, support material etc) Off Facebook property•Wrote and distributed a press release•Partnered with influential mom fitness bloggers who helpedspread the word•Promoted the marathon on Joggermoms existing Twitterand Facebook channels, and email database.• Initiated a weekly newsletter with the sole purpose of informing and motivating marathon runners to complete the race
  9. 9. Open Social Media: Where we tell it like it isVirtual Medal Race Bib Apparel
  10. 10. Open Social Media: Where we tell it like it isDuring the race •Produced a marathon launch video featuring local moms participating in the race. •Published regular blog posts with topics relevant to the race • Published Facebook page posts with the aim of encouraging moms to finish the race • Announced a secondary prize for the funniest race picture, called the “Booby Prize”
  11. 11. Open Social Media: Where we tell it like it isAfter the race • Held a marathon finish event, taking videos of local moms completing the race. •Announced the winners of the contest • Chose two pictures from the Booby prize contest submissions and asked marathon participants to vote for the funniest photo.
  12. 12. Open Social Media: Where we tell it like it isResults• Close to 1000 moms participated in the marathon• Joggermom was featured in two local newspapers• Joggermom marathon was featured in numerous influential blog posts• The number of Joggermom Facebook post views increased by 4,306%• The fan page post feedback (comments, likes, wall posts) increased by 1,113%• Number of fans increased by 50% within a few weeks• Close to 1000 new and relevant contacts were signed up to Joggermom monthly newsletter
  13. 13. Open Social Media: Where we tell it like it is
  14. 14. Open Social Media: Where we tell it like it is Analytics from Crowdbooster
  15. 15. Open Social Media: Where we tell it like it isFacebook insights: Facebook page engagement
  16. 16. Open Social Media: Where we tell it like it isHootsuite: Twitter Click-Through
  17. 17. Open Social Media: Where we tell it like it is Boobie Prize Finalists
  18. 18. Open Social Media: Where we tell it like it isLessons we can all learn from this success story1- The magic to social media success is putting people first  No sales pitch Moms participating in the marathon came to the Joggermom fan page on a daily basis and posted messages of gratitude for helping them to get active. I encourage you to change your mindset and ask yourself: “What can I do to serve my community better, how can I add value to their lives?”
  19. 19. Open Social Media: Where we tell it like it is2- Success requires combining traditional and new media marketing Social media tools should be just one part of your Overall marketing strategy.
  20. 20. Open Social Media: Where we tell it like it is3- It is important to have a comprehensive begin-to-end plan rather than just starting a contest It takes more than just an App
  21. 21. Open Social Media: Where we tell it like it is3- Take an active role and be closely involvedWith your social media campaign. It is your business, don’t just hand it off to an agency, be an active participant.
  22. 22. Open Social Media: Where we tell it like it is4- Lead by example and practice what you preach to build trust with your audience Kelly Morse (Joggermom) is an avid jogger a marathon runner and lives her customers dream: being a mom to their kids but staying fit! Play close attention to who you put in charge of the conversations with your audience. If they can’t relate to your audience, they cannot motivate and engage them.
  23. 23. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions
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