Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini  ...
Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips yo...
Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat does it take to be effective               O...
Open Social Media: Where we tell it like it isYour greatest challenge is to be found          and remembered
Open Social Media: Where we tell it like it isMy advice• Start with your business objectives• Know your audience• Be focus...
Open Social Media: Where we tell it like it isHow do you find your audience?• Twitter gives you all the tools   1.#Discove...
Open Social Media: Where we tell it like it is           1                                     23
Open Social Media: Where we tell it like it is   The #Discover tab offers manyopportunities for finding your audience
Open Social Media: Where we tell it like it is The Search function allows you toFind people based your own criteria       ...
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it isOnce you find people with whom you want to build         relationships, assi...
Open Social Media: Where we tell it like it is                    Where you’ve been listed         Lists you’ve made      ...
Open Social Media: Where we tell it like it is       Why are lists so powerful?1. They allow you to organize your stream2....
Open Social Media: Where we tell it like it is  How to be found?  • Now the real work begins  • Spend at least 1 hour each...
Open Social Media: Where we tell it like it isAnother great way to be foundTwitter Chats:  • A group of people having a ch...
Open Social Media: Where we tell it like it is   Twitter has its own culture, respect it or               You’ll be un-fol...
Open Social Media: Where we tell it like it is  Did you like what you heard?      • Please +1 and share the video• Want to...
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What does it take to be effective on Twitter

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This presentation describes the tools that Twitter offers to help you find and connect with your target audience. It also offers a list of not to do steps to help increase your chances of success.

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What does it take to be effective on Twitter

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  2. 2. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  3. 3. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat does it take to be effective On Twitter?
  4. 4. Open Social Media: Where we tell it like it isYour greatest challenge is to be found and remembered
  5. 5. Open Social Media: Where we tell it like it isMy advice• Start with your business objectives• Know your audience• Be focused• Be patient• Take the time to build your rightful place on Twitter by building relationshipsThis is all big talk, let’s get specific
  6. 6. Open Social Media: Where we tell it like it isHow do you find your audience?• Twitter gives you all the tools 1.#Discover 2.Search 3.Lists
  7. 7. Open Social Media: Where we tell it like it is 1 23
  8. 8. Open Social Media: Where we tell it like it is The #Discover tab offers manyopportunities for finding your audience
  9. 9. Open Social Media: Where we tell it like it is The Search function allows you toFind people based your own criteria http://search.twitter.com
  10. 10. Open Social Media: Where we tell it like it is
  11. 11. Open Social Media: Where we tell it like it is
  12. 12. Open Social Media: Where we tell it like it is
  13. 13. Open Social Media: Where we tell it like it isOnce you find people with whom you want to build relationships, assign them to lists1. Create a number of categories for the type of people you want to meet • If you are a photographer  Wedding planners  New moms2. Create a list for each group on Twitter (up to 20)3. When you find and follow them, assign them to lists
  14. 14. Open Social Media: Where we tell it like it is Where you’ve been listed Lists you’ve made Or lists you’ve subscribed to
  15. 15. Open Social Media: Where we tell it like it is Why are lists so powerful?1. They allow you to organize your stream2. They help you to prioritize your interactions3. Other people’s lists • Subscribe to their lists • Follow the people on their lists
  16. 16. Open Social Media: Where we tell it like it is How to be found? • Now the real work begins • Spend at least 1 hour each day:1. Share links to your blog posts2. Share links to articles (that you have read) related to your industry3. Read updates from people on your lists and retweet (RT) them. Include a comment with the RT if possible4. And most importantly, start a conversation5. Pay attention to your @Connect stream to see who is engaging with your updates
  17. 17. Open Social Media: Where we tell it like it isAnother great way to be foundTwitter Chats: • A group of people having a chat on Twitter usually centered around a topic. #Whatever Wikki for Twitter chats: http://bit.ly/Twitterchatlist Crowdsourced chats: Not all chats are created equal http://bit.ly/Crowedsourcedchats
  18. 18. Open Social Media: Where we tell it like it is Twitter has its own culture, respect it or You’ll be un-followedSurvey asked: What would make you unfollow? • Offering little value • Auto posting from Facebook • Too many back to back posts • Offensive and vulgar language • Auto DM • Constantly selling • No activity for 15 days or more • Too many quotes • Get rich schemes • Not replying to conversations For a complete list visit http://bit.ly/Twitterpoll
  19. 19. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions

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