Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Create aContent Strategy
Open Social Media: Where we tell it like it isWhat’s Content Strategy?What are you going to type in here?
Open Social Media: Where we tell it like it isHow much content do you need?•Minimum number of original, engaging, compelli...
Open Social Media: Where we tell it like it isWhat is Strategic Content?• Addresses pain points• Demonstrates your experti...
Open Social Media: Where we tell it like it isHow to Produce Strategic Content (1)• Knowing your target audience comes fir...
Open Social Media: Where we tell it like it isHow to Produce Strategic Content (2)• Listening comes secondSocial conversa...
Open Social Media: Where we tell it like it isHow to Produce Strategic Content (3)• Planning comes thirdWhen to produce c...
Open Social Media: Where we tell it like it isKeep these points in mind (1)• A prefect strategy is a moving targetYou nee...
Open Social Media: Where we tell it like it isKeep these points in mind (2)• Content can take various formsWordsImagesV...
Open Social Media: Where we tell it like it isKeep these points in mind (3)• Have an unwavering commitment to quality• Be ...
Open Social Media: Where we tell it like it isTo Stand OutYou Need to BeOutstanding
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Tips for Creating a Social media Content Strategy

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This presentation outlines some tips for creating a social media strategy, how much content you need and

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Tips for Creating a Social media Content Strategy

  1. 1. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Create aContent Strategy
  2. 2. Open Social Media: Where we tell it like it isWhat’s Content Strategy?What are you going to type in here?
  3. 3. Open Social Media: Where we tell it like it isHow much content do you need?•Minimum number of original, engaging, compellingcontent in a typical 8 hour work day 8 for Twitter (posted hourly) 3 for Facebook (spread evenly) 0.2 (1/week) for your Blog (Yes, you need one)T 11.2 /day56 / week (typical 5 day work week)
  4. 4. Open Social Media: Where we tell it like it isWhat is Strategic Content?• Addresses pain points• Demonstrates your expertise• Drives behavior
  5. 5. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (1)• Knowing your target audience comes firstGenderAge groupIncome levelEducation levelOther factors relevant to your industryPlace of aggregation
  6. 6. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (2)• Listening comes secondSocial conversations (there are tools for that)Read (there are tools for finding stuff to read)Take surveys (there are tools for that)Pay attention to newsSometimes you have to drop everythingand write a blog post
  7. 7. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (3)• Planning comes thirdWhen to produce contentCheck your calendarWhen to post the contentBeginner: Start somewhereNot beginner: When is your stream mostactive (there are tools for that)
  8. 8. Open Social Media: Where we tell it like it isKeep these points in mind (1)• A prefect strategy is a moving targetYou need to measure success andadjust accordingly• Posting content is just the beginningYou need to converse• Use automation in moderationRun away from those selling you atool claiming you can do it in yoursleep
  9. 9. Open Social Media: Where we tell it like it isKeep these points in mind (2)• Content can take various formsWordsImagesVideosPodcasts• Be aware of copy right laws, do not copyimages from Google and use it withoutpermission
  10. 10. Open Social Media: Where we tell it like it isKeep these points in mind (3)• Have an unwavering commitment to quality• Be consistent• Be generous• Always be learning•Be creative, take risks, and do something big
  11. 11. Open Social Media: Where we tell it like it isTo Stand OutYou Need to BeOutstanding

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