Open Social Media: Where we tell it like it is How can the State of Social Media 2012 reportby Nielsen and NM Insight help...
Open Social Media: Where we tell it like it isQuestions addressed by the Nielsen and NM Insight’s Study•What is helping to...
Open Social Media: Where we tell it like it is    Where do US consumers spend their time• Consumers continue to spend incr...
Open Social Media: Where we tell it like it isThe Nielsen U.S. Social Media Survey 2012 is based on arepresentative sample...
Open Social Media: Where we tell it like it is  How do US consumers access social media sites• When it comes to accessing ...
Open Social Media: Where we tell it like it is How much time different demographic groups in the US Population spend on so...
Open Social Media: Where we tell it like it isWhat are mostly visited social networking sitesVia mobile or PC• Facebook (s...
Open Social Media: Where we tell it like it isTwo ways to interpret this1- If you want to have the most eyeballs, focusOn ...
Open Social Media: Where we tell it like it is               Pinterest is a rock star• Pinterest has experienced exponenti...
Open Social Media: Where we tell it like it is    How, where, and why we connect in social    Networking sites• How: Still...
Open Social Media: Where we tell it like it isTake away:1- Websites need to be mobile friendly2- Seriously take a look at ...
Open Social Media: Where we tell it like it isGeneral feeling after participatingIn social networking sites76% Positive24%...
Open Social Media: Where we tell it like it is    Social TV is now the norm• 41 percent of tablet owners and 38 percent of...
Open Social Media: Where we tell it like it isTake away:1- Great source of data for TV producers2- Great source of data fo...
Open Social Media: Where we tell it like it isSocial Care=Social media as customer serviceis becoming the norm.• 47% of so...
Open Social Media: Where we tell it like it isWhere do customers go for social care?• Facebook company page 29%• Facebook ...
Open Social Media: Where we tell it like it isTake away:1- People expect you to have a Facebook page2- Don’t plan a funera...
Open Social Media: Where we tell it like it isAdvertising on Social MediaBrands and advertisers looking to share their mes...
Open Social Media: Where we tell it like it isFrequency of social activities as a measureOf the consumer decision journey•...
Open Social Media: Where we tell it like it isMajor take aways from Mary Meeker’s report• 2.4B Global internet users in 20...
Open Social Media: Where we tell it like it is• Percentage of mobile and internet users on therise but this resource is hu...
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State of social media in 2012, predictions for 2013 and how we must adjust

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This presentation is a summary of findings by the State of Social Media for 2012 released by Nielsen, and the lessons to be learned from the findings.

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State of social media in 2012, predictions for 2013 and how we must adjust

  1. 1. Open Social Media: Where we tell it like it is How can the State of Social Media 2012 reportby Nielsen and NM Insight help you plan for 2013 By: Sherry Nouraini Founder/CEO Captive Touch Founder/Host Social Media Initiative
  2. 2. Open Social Media: Where we tell it like it isQuestions addressed by the Nielsen and NM Insight’s Study•What is helping to power the continued growth of social networking around the world•How consumers’ social media behavior is evolving•How these changes impact the way brands and consumersengage through social networks.
  3. 3. Open Social Media: Where we tell it like it is Where do US consumers spend their time• Consumers continue to spend increasing amounts of timeon the Internet.• Time spent on PCs and smartphones was up 21 percent from July 2011 to July 2012.• App time more than doubled during this period as moreSmart phone owners entered the market and the number of available apps multiplied.
  4. 4. Open Social Media: Where we tell it like it isThe Nielsen U.S. Social Media Survey 2012 is based on arepresentative sample of 1,998 adult (18+) social media users who were recruited from the Nielsen Online Panel to take anonline survey. “Social media user” is defined as participating, talking, and networking online through various platforms toshare information and resources. This includes Internet forums,blogs, Facebook, Twitter, video sharing, consumer rating andother social networking websites. The survey fielded fromJuly 19 to August 8, 2012.
  5. 5. Open Social Media: Where we tell it like it is How do US consumers access social media sites• When it comes to accessing social content, its all about mobile- particularly apps• App usage now accounts for more than a third of social networking time across PCs and mobile devices.• Compared to last year, consumers increased their social app time by 76 percent, spending more than seven times more minutes on apps than the mobile web.
  6. 6. Open Social Media: Where we tell it like it is How much time different demographic groups in the US Population spend on social networking• Gender: Females spend 3 more minutes than males (mobile or PC)• Age group: Time spent has reverse correlation with age. (mobile or PC)• Ethnicity: White, Hispanic, African American, Asian aboutthe same time on PC, but Hispanics spend the most time onthe mobile web and apps
  7. 7. Open Social Media: Where we tell it like it isWhat are mostly visited social networking sitesVia mobile or PC• Facebook (still tops the charts)• Twitter• Blogger• Wordpress• Linkedin• Pinterest• Google Plus• Tumblr• My space• Reddit•All showed an increase in mobile access by at least 50%
  8. 8. Open Social Media: Where we tell it like it isTwo ways to interpret this1- If you want to have the most eyeballs, focusOn these Social Networking sitesOr2- Find niche social networking sites for your targetMarket so your message does not get lost.Alternatively, create your own community forYour target market.
  9. 9. Open Social Media: Where we tell it like it is Pinterest is a rock star• Pinterest has experienced exponential growth since burstingon the scene last year.• Although that growth has leveled over the last few months,Pinterest had the largest year-over-year increase in audienceand time spent of any social network, across PC, mobile weband apps.•Majority of Pinterest users are white females between theages of 25 to 50.
  10. 10. Open Social Media: Where we tell it like it is How, where, and why we connect in social Networking sites• How: Still mostly through PC, but the up surge in usage is via mobile devices and Apps.• Where: One third of 18-24 year olds use SM in the bathroom More than fifty percent of 25-34 year olds use at work• Why: Majority of those surveyed (male or female) citeconnecting with someone they know directly, or through amutual friend as motivation to connect on social networks
  11. 11. Open Social Media: Where we tell it like it isTake away:1- Websites need to be mobile friendly2- Seriously take a look at developing a mobile app for your business (I don’t mean a mobile version of your website!3- If you borrow your little cousin’s phone, wipe it with santizer first!4- Stop planning a funeral for Facebook. Most peopleAre there to make personal connections
  12. 12. Open Social Media: Where we tell it like it isGeneral feeling after participatingIn social networking sites76% Positive24% Neutral21% Negative
  13. 13. Open Social Media: Where we tell it like it is Social TV is now the norm• 41 percent of tablet owners and 38 percent of smartphoneowners use their device daily while in front of their TV screen to do the following:• Chatting with friends about the movie (mostly Twitter)• Shopping• Looking up info related to a TV program• Looking up coupons or deals related to TV commercial• Looking up product information related to a TV ad
  14. 14. Open Social Media: Where we tell it like it isTake away:1- Great source of data for TV producers2- Great source of data for brands to gauge their audience’s preference, get into their minds
  15. 15. Open Social Media: Where we tell it like it isSocial Care=Social media as customer serviceis becoming the norm.• 47% of social media users engage in social care  9% Daily  21% Weekly  70% Monthly• One in three social media users prefer social care as opposed to a phone call
  16. 16. Open Social Media: Where we tell it like it isWhere do customers go for social care?• Facebook company page 29%• Facebook personal profile 28%• Official company blog 15%• Twitter personal twitter handle 14%• Twitter Company’s handle 13%• Youtube Company Channel 12%• Youtube User’s personal channel 11%• Non-company blog 11%
  17. 17. Open Social Media: Where we tell it like it isTake away:1- People expect you to have a Facebook page2- Don’t plan a funeral for Facebook just yet3- People expect you to have a company blog4- People expect you to have a Twitter page3- Linkedin company profile is not used at all, interesting!
  18. 18. Open Social Media: Where we tell it like it isAdvertising on Social MediaBrands and advertisers looking to share their message on social might consider this:• While a third of people find ads on social networks to be annoying, more than a quarter of people are more likely to pay attention to an ad posted by a friend.• Social Like are the most common action taken after seeing a social ad and can be a great way to raise a brand’s visibility.• White consumers are the least likely, and Asian consumer the most likely to interact with an Ad
  19. 19. Open Social Media: Where we tell it like it isFrequency of social activities as a measureOf the consumer decision journey• 70% want to use other’s experiences• 65% want to learn more about brands/products• 53% complement brands• 50% express concerns/complaints• 47% share money incentives• Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially larger, global pool of friends, peers and influencers.
  20. 20. Open Social Media: Where we tell it like it isMajor take aways from Mary Meeker’s report• 2.4B Global internet users in 2012• 1.2 Billion Smartphone subscribers (42% growth) at only 17% mobile subscribers)• 29% of USA adults own Tablet/ereader• Global mobile traffic growing rapidly to 13% of internet traffic• Mobile monetization growing rapidly (67%Apps,• 33% Ads)
  21. 21. Open Social Media: Where we tell it like it is• Percentage of mobile and internet users on therise but this resource is hugely under utilizedand projected to grow ($20B Opportunity in USA)
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