Social Media News update June 28th

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This slide deck summarizes some new and upcoming features in Facebook, Twitter and Linkedin. I also share some information about a study that show Facebook Exchange in stream ads outperforming the right hand side and web ads.

Published in: Technology, News & Politics
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Social Media News update June 28th

  1. 1. Open Social Media: Free and Open Education The Latest news in social media & What they mean for you! By: Sherry Nouraini, Founder/President Captive Touch
  2. 2. Open Social Media: Free and Open Education Facebook tool to figure our the 20% text rule Upload your file https://www.facebook.com/ads/tools/text_overlay
  3. 3. Open Social Media: Free and Open Education You may soon be able to promote your Facebook posts right from Hootsuite
  4. 4. Open Social Media: Free and Open Education You may soon be able to create chat rooms On Facebook (TechCrunch) • Host a chat with your friends • Your friends see your activity in their feed • They can hop into the chat • You can restrict access or kick people out • It’s just in test phase
  5. 5. Open Social Media: Free and Open Education You may want to consider Facebook News feed retargeted ads (Venture Beat) • Study by AdRoll of 547 advertisers running over 1 billion impressions on FBX News Feed, FBX right-hand side, and standard web retargeting campaigns • News Feed retargeting had a click-through rate (CTR) 49x higher than RHS and 21x higher than standard web retargeting • News Feed CPCs were 1/2 that of RHS campaigns and 1/5 of web retargeting
  6. 6. Open Social Media: Free and Open Education AdRoll study can be downloaded here: http://blog.adroll.com/facebook-exchange-news-feed-numbers
  7. 7. Open Social Media: Free and Open Education LinkedIn Shows us more data
  8. 8. Open Social Media: Free and Open Education LinkedIn Shows us more data
  9. 9. Open Social Media: Free and Open Education You may soon be able to see thumbnails of images in your Twitter stream (The Next Web) NowSoon
  10. 10. Open Social Media: Free and Open Education Did you like what you heard? • Please like and share the video • Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions

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