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In this video I offer a step-by-step guide for measuring social media ROI. I explain the definition of a number of terms commonly used in discussions around measuring ROI. I use specific examples for going from business goals to measuring ROI, as well as tactics to move customers down the marketing funnel. After watching this, measuring social media ROI will not be a mystery anymore.
If you have any questions about this presentation or any topics about social media, please visit my website and send me a message through the contact page.