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What does it take to find and hire a good social media professional?
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What does it take to find and hire a good social media professional?

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This slide presentation outlines steps you should take and things to consider when looking for and hiring a social media professional.

This slide presentation outlines steps you should take and things to consider when looking for and hiring a social media professional.


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  • Thanks Randy! Word of mouth is the best way to go, but again, I've seen people being referred by word of mouth who should not have been recommended. That is why I advocate starting with word of mouth, but doing your own research to find the right person. Mack's article is very helpful, as it helps address an important question. Thanks for taking the time to stop by and leave a comment.
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  • Good work Sherry. Note, 95% of our SM work comes from referrals, started slow and we believe in our clients and they help us! Good use of Mack's pricing post, he is great!
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  • 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  • 2. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  • 3. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Find and Hire a Good Social Media Professional?
  • 4. Open Social Media: Where we tell it like it isEvaluate your needs• No Social Media (SM) presence  Social media strategist to create a plan3. Active on SM channels, but not getting results  Social media strategist to monitor and create a plan• Active on SM channels, have sound strategy that is giving results, no time  Community manager (VA)
  • 5. Open Social Media: Where we tell it like it isHow to find the person you need?• Treat it as a project• Shop around for quality not best price• Start with word of mouth but don’t stop there. Your work just begins  Most of referrals are not so good• Whether word of mouth is an option or not, your starting point should be Linkedin
  • 6. Open Social Media: Where we tell it like it isWhat to look for on Linkedin Search for keywords, location Complete profile Links  Website  SM accounts  Youtube channel Recommendations Activity
  • 7. Open Social Media: Where we tell it like it isWhat to look for on FacebookGood social media professionals are greatstory tellers. Cover image: Does it tell a story? Is it unique? Overall design: Professional and consistent Posts: Engaging, story telling, provide value Fan count: Not a good quality score because it can be artificially built up
  • 8. Open Social Media: Where we tell it like it isWhat to look for on Twitter Complete profile Conversational Offer value Lists they are members of:  Are they listed?  Under what category? Sentiment on their Twitter handle, do a search
  • 9. Open Social Media: Where we tell it like it isWhat to look for on their website Professional design Active blog  Value  Thought leadership  Strong writing skills Testimonials Clear explanation of offerings
  • 10. Open Social Media: Where we tell it like it isThe meeting• Opportunity for you to evaluate the candidate in person• Opportunity for the candidate to evaluate your needs and decide if they want to work with you  They should ask questions  They should listen to you answer them  Conversation turns into sales pitch? End the meeting
  • 11. Open Social Media: Where we tell it like it isWhat questions they should ask Your business goals Your competitive advantage Your motivation for using social media Your current social media activities Your expectations  They should address if unrealistic Your budget
  • 12. Open Social Media: Where we tell it like it isThe candidate should exhibit• An understanding of business goals• An understanding of how social media activity can be connected to business outcome• Ability to think on their feet and brainstorm with you right at the meeting• Based on the first meeting, they should get back to you with a proposal• You should meet again to address the proposal
  • 13. Open Social Media: Where we tell it like it isSocial media strategy proposal• Outline steps to create plan, could include:  Finding where prospects aggregate  Monitoring conversations on SM  Potential clients  Competitors  Identifying influential bloggers  Research case studies of campaigns• Done right, creating a strategy can be a huge project• Timeline to deliver first draft• Be prepared, you may have to revise
  • 14. Open Social Media: Where we tell it like it isExample strategy & tactics• Business objective: Increase awareness for new product X,  Where to find target market (research)  Engage on Facebook (strategy)  How to engage them  Facebook Ad (tactic)  What behavior to drive in them  Visit product page on website, include link to website in the ad
  • 15. Open Social Media: Where we tell it like it isSM management proposalWhat the candidate will do for:• Engagement• Monitoring• Measurement• Reporting• Meeting
  • 16. Open Social Media: Where we tell it like it isHow much do you expect to pay?• Pricing should be the last thing to discuss.• Most ask for price first, not a good idea• Overview of pricing in the industry:  Great blog post written by Mack Collier“How Much Does Social Media Cost Companies in 2012?” http://bit.ly/smcost
  • 17. Open Social Media: Where we tell it like it isWhen making your final decision• Don’t choose based on best price• Go for creativity• For SM management, start with a short term agreement (3-6 months) in the beginning• Your best candidate knows the value of offline activities and has a plan to tie it into your online social media activities.
  • 18. Open Social Media: Where we tell it like it isFew final points• Social media consultants are business owners just like you• Respect their time• Think of your SM consultant as a business partner
  • 19. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://bit.ly/feedback_sm • Please ask questions