Contentstrategy

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Contentstrategy

  1. 1. Open Social Media: Where we tell it like it isOpen Social Media EducationA Captive Touch InitiativeHost: Sherry Nouraini Founder/President Captive Touch
  2. 2. Open Social Media: Where we tell it like it isWhy Open Social Media?•Too many people teaching it wrong•Too many people practicing it wrongRead more: http://bit.ly/whyopensm
  3. 3. Open Social Media: Where we tell it like it isWhat to Expect?• Workshops• Latest News and Tools•Case Studies•Panel Discussions•And more
  4. 4. Open Social Media: Where we tell it like it isPlease Help Spread the Education• Use the Hashtag #opensm• Tweet the tips you hear•Questions? Ask on my G+ profile
  5. 5. Open Social Media: Where we tell it like it isTopic of Our Workshop TodayWhat Does it Take to Create a Content Strategy
  6. 6. Open Social Media: Where we tell it like it isWhat’s Content Strategy? What are you going to type in here?
  7. 7. Open Social Media: Where we tell it like it isHow much content do you need?•Minimum number of original, engaging, compelling content in a typical 8 hour work day  8 for Twitter (posted hourly)  3 for Facebook (spread evenly)  0.2 (1/week) for your Blog (Yes, you need one)T 11.2 /day 56 / week (typical 5 day work week)
  8. 8. Open Social Media: Where we tell it like it isWhat is Strategic Content?• Addresses pain points• Demonstrates your expertise• Drives behavior
  9. 9. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (1)• Knowing your target audience comes first Gender Age group Income level Education level Other factors relevant to your industry Place of aggregation
  10. 10. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (2)• Listening comes second Social conversations (there are tools for that) Read (there are tools for finding stuff to read) Take surveys (there are tools for that) Pay attention to news Sometimes you have to drop everything and write a blog post
  11. 11. Open Social Media: Where we tell it like it isHow to Produce Strategic Content (3)• Planning comes third When to produce content Check your calendar When to post the content Beginner: Start somewhere Not beginner: When is your stream most active (there are tools for that)
  12. 12. Open Social Media: Where we tell it like it isKeep these points in mind (1)• A prefect strategy is a moving target You need to measure success and adjust accordingly• Posting content is just the beginning You need to converse• Use automation in moderation Run away from those selling you a tool claiming you can do it in your sleep
  13. 13. Open Social Media: Where we tell it like it isKeep these points in mind (2)• Content can take various forms Words Images Videos Podcasts• Be aware of copy right laws, do not copy images from Google and use it without permission
  14. 14. Open Social Media: Where we tell it like it isKeep these points in mind (3)• Have an unwavering commitment to quality• Be consistent• Be generous• Always be learning•Be creative, take risks, and do something big
  15. 15. Open Social Media: Where we tell it like it is Did you like what you heard? • Please +1 and share the video• Want to be notified about future workshops? • Would you like to give us your feedback? Please answer this short survey: http://svy.mk/ContentStrategyHO • Please ask questions

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