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Content strategyseminar

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Transcript

  • 1. Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  • 2. About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  • 3. About Captive Touch Social media, mobile, and e-newsletter marketing, and blogging
  • 4. About Captive Touch
  • 5. “ Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand” Confucius, circa 450 BC
  • 6. Your input 1- Why are you interested in social media? 2-How do you know social media is giving you results?
  • 7. Creating a Content Strategy “ Having a strategy is like taking a shower, if you don’t do it every day, you’ll stink” Unknown
  • 8. Content Strategy=Knowing what to say
  • 9. Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  • 10. 1- What are some of the pain points associated with working from home? 2- What keywords would you use to search for a service like Kohwork’n? 3-What kind of information would you like to see Eddie and Tim share to help you decide they truly care about your pain points and have solutions for them? 4-What questions do you have for Eddie and Tim before You use their services?
  • 11. Listening to questions
  • 12. Learning from Experts “ Top10 (your search word) blogs”
  • 13. Tools to personalize your search
  • 14. Tool to Remember Everything
  • 15. Your Mission, Should You Accept it 6/20 @ noon Contact me
  • 16. “ No one said social media was going to be easy, only that it would be awesome” Jay Baer Quote from my favorite blogger/speaker/author/expert
  • 17.
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