Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a product or service like yours? 3-What kind of information would your customers like to see in order to decide if they will work with you? 4-What questions your potential customers would have before using your services or pruchase your product?