Content strategy
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Content strategy

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  • Full Name Full Name Comment goes here.
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  • You are welcome Joel! Glad you have found it useful. Please let me know if I can answer any questions.
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  • Sherry,
    I loved the graphic content with the text, Great job.
    I would like to refer to this later,as some of the tools mentioned not familiar to me. Of course as a beginner, most all are new.
    Thanks again for a great slide share.
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Content strategy Content strategy Presentation Transcript

  • Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  • About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  • About Captive Touch Social media, and e-newsletter marketing, and blogging
  • Content Strategy=Knowing what to say
  • Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  • 1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a product or service like yours? 3-What kind of information would your customers like to see in order to decide if they will work with you? 4-What questions your potential customers would have before using your services or pruchase your product?
  • Listening to questions
  • Learning from Experts “ Top10 (your search word) blogs”
  • Tools to personalize your search
  • Tool to Remember Everything
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