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Content strategy

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Transcript

  • 1. Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  • 2. About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  • 3. About Captive Touch Social media, and e-newsletter marketing, and blogging
  • 4. Content Strategy=Knowing what to say
  • 5. Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  • 6. 1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a product or service like yours? 3-What kind of information would your customers like to see in order to decide if they will work with you? 4-What questions your potential customers would have before using your services or pruchase your product?
  • 7. Listening to questions
  • 8. Learning from Experts “ Top10 (your search word) blogs”
  • 9. Tools to personalize your search
  • 10. Tool to Remember Everything
  • 11.
    • Find Out More
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