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Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
About Me 2006  2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
About Captive Touch Social media, and e-newsletter marketing, and blogging
Content Strategy=Knowing what to say
Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a produc...
Listening to questions
Learning from Experts “ Top10 (your search word) blogs”
Tools to personalize your search
Tool to Remember Everything
<ul><li>Find Out More </li></ul><ul><li>Like our page </li></ul><ul><li>Follow us on Twitter </li></ul><ul><li>Connect wit...
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Content strategy

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Transcript of "Content strategy"

  1. 1. Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
  2. 2. About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
  3. 3. About Captive Touch Social media, and e-newsletter marketing, and blogging
  4. 4. Content Strategy=Knowing what to say
  5. 5. Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
  6. 6. 1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a product or service like yours? 3-What kind of information would your customers like to see in order to decide if they will work with you? 4-What questions your potential customers would have before using your services or pruchase your product?
  7. 7. Listening to questions
  8. 8. Learning from Experts “ Top10 (your search word) blogs”
  9. 9. Tools to personalize your search
  10. 10. Tool to Remember Everything
  11. 11. <ul><li>Find Out More </li></ul><ul><li>Like our page </li></ul><ul><li>Follow us on Twitter </li></ul><ul><li>Connect with us on LinkedIn </li></ul><ul><li>Subscribe to our newsletter </li></ul>
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