Creating a Content Strategy: By: Sherry Nouraini Founder/President: Captive Touch
About Me 2006 2007 2009 End of 2010 R& D Founder Founder/ Marketing Director Founder
About Captive Touch Social media, and e-newsletter marketing, and blogging
Content Strategy=Knowing what to say
Knowing what to say= Knowing what your target market wants to hear Creating a content strategy starts with listening
1- What pain points are you addressing with your product or service? 2- What keywords would you use to search for a product or service like yours? 3-What kind of information would your customers like to see in order to decide if they will work with you? 4-What questions your potential customers would have before using your services or pruchase your product?
Listening to questions
Learning from Experts “ Top10 (your search word) blogs”