Feedback & Social Media Sherrilynne Starkie,  MCIPR, ABCS 05 March 2010
Agenda Review of dynamics  Kinds of feedback  Plan to react
Traditional Corp. Communication
Social Media Communications
Stay Positive!
Feedback Categories Problems: something is definitely wrong
Feedback Categories Criticism: suggestions for improvements
Feedback Categories Attack: You screwed up
Feedback Categories Trolls: Unwarranted attack/spam
 
Questions?
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Social media: how to handle feedback

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Many organisations don't want start a blog or Facebook fanpage because they're afraid of people contributing nasty or unwelcome comments.
But, with a little fore thought and advance planning, it doesn't have to be that way.

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  • the number one rule when responding to all criticism, even the negative type, is to stay positive. Sound defensive or negative and you'll fuel the fire. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer or user will only reflect poorly on your orgs.
  • Transcript of "Social media: how to handle feedback "

    1. 1. Feedback & Social Media Sherrilynne Starkie, MCIPR, ABCS 05 March 2010
    2. 2. Agenda Review of dynamics Kinds of feedback Plan to react
    3. 3. Traditional Corp. Communication
    4. 4. Social Media Communications
    5. 5. Stay Positive!
    6. 6. Feedback Categories Problems: something is definitely wrong
    7. 7. Feedback Categories Criticism: suggestions for improvements
    8. 8. Feedback Categories Attack: You screwed up
    9. 9. Feedback Categories Trolls: Unwarranted attack/spam
    10. 11. Questions?

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