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Transcript

  • 1. Marketing Update Annual Sales Meeting Las Vegas
  • 2. New Corporate Brand
  • 3. Winning Listings & Converting Buyers with Facebook (Part 2)
  • 4. About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!
  • 5. Live Tweet Follow Us
  • 6. HSA Social Media Resources Click to expand
  • 7. HSA Social Media Resources • Webinar Recordings • Slides • Facebook Tutorials • Videos
  • 8. • Email Signature –Outlook & G-Mail • Exporting Email Contacts • These Slides • A recording of this • More Social Media Resources
  • 9. Importance of Social Media
  • 10. Importance of Social Media
  • 11. Of consumers trust peer recommendations 14% trust advertisements Recommendations
  • 12. Recommendations
  • 13. • Valid address • Check in’s turned on (default) Recommendations
  • 14. Using Email Contacts to Build Your Audience
  • 15. Facebook URL http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852 www.facebook.com/HSAHomeWarranty (78 Characters) (32 Characters)
  • 16. • 1st Page or after 25 Likes • http://www.facebook.com/username • Edit Page > Update Info > Username Facebook URL
  • 17. Facebook URL • Your username should be straightforward and easy to remember. • Choose a username that is as close as possible to the name of your business • Choose a username you'll be happy with forever usernames are non transferable. • If you enter your username incorrectly you may change it ONCE • Use only alphanumeric characters (a-z, 0-9) or periods ("."). • You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page. • Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities. For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
  • 18. Facebook URL • Fliers • Brochures • Business Cards • And All Other Marketing Material
  • 19. Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian.Geick@onlinehsa.com
  • 20. Email Signature
  • 21. Email Signature
  • 22. Page Apps
  • 23. Upcoming Topics
  • 24. Upcoming Topics The formula used to determine if your post will show up in your fans news feed
  • 25. Upcoming Topics
  • 26. Win Prizes Post on our page and be entered into our monthly fan drawing
  • 27. Engagement is not about the quantity of your followers but the quality of your interactions with them

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