Webinar2hsatemplate

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Webinar2hsatemplate

  1. 1. Marketing Update Annual Sales Meeting Las Vegas
  2. 2. New Corporate Brand
  3. 3. Winning Listings & Converting Buyers with Facebook (Part 2)
  4. 4. About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!
  5. 5. Live Tweet Follow Us
  6. 6. HSA Social Media Resources Click to expand
  7. 7. HSA Social Media Resources • Webinar Recordings • Slides • Facebook Tutorials • Videos
  8. 8. • Email Signature –Outlook & G-Mail • Exporting Email Contacts • These Slides • A recording of this • More Social Media Resources
  9. 9. Importance of Social Media
  10. 10. Importance of Social Media
  11. 11. Of consumers trust peer recommendations 14% trust advertisements Recommendations
  12. 12. Recommendations
  13. 13. • Valid address • Check in’s turned on (default) Recommendations
  14. 14. Using Email Contacts to Build Your Audience
  15. 15. Facebook URL http://www.facebook.com/pages/HSA-Home-Warranty/39865544017766454852 www.facebook.com/HSAHomeWarranty (78 Characters) (32 Characters)
  16. 16. • 1st Page or after 25 Likes • http://www.facebook.com/username • Edit Page > Update Info > Username Facebook URL
  17. 17. Facebook URL • Your username should be straightforward and easy to remember. • Choose a username that is as close as possible to the name of your business • Choose a username you'll be happy with forever usernames are non transferable. • If you enter your username incorrectly you may change it ONCE • Use only alphanumeric characters (a-z, 0-9) or periods ("."). • You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page. • Your Page's username must adhere to Facebook’s Statement of Rights and Responsibilities. For example, www.facebook.com/HSAHomeWarranty and www.facebook.com/HSA.Home.Warranty go to the same Page.
  18. 18. Facebook URL • Fliers • Brochures • Business Cards • And All Other Marketing Material
  19. 19. Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian.Geick@onlinehsa.com
  20. 20. Email Signature
  21. 21. Email Signature
  22. 22. Page Apps
  23. 23. Upcoming Topics
  24. 24. Upcoming Topics The formula used to determine if your post will show up in your fans news feed
  25. 25. Upcoming Topics
  26. 26. Win Prizes Post on our page and be entered into our monthly fan drawing
  27. 27. Engagement is not about the quantity of your followers but the quality of your interactions with them

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