1. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
Technology will Never replace
agents, but agents using
technology will!™

2. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25 billion in residential real estate!

4. WHY CARE
ABOUT
GOOGLE +?

5. Who Wants to be #1?

6. Who is #1 Agent in Your
Area?

7. real estate agent in Richmond

8. Homes in
Charlottesville

9. Homes For Sale in Norfolk

10. Google represents
over 70%
of all searches on the
Internet.

11. #1 Social Media
Platform for
Boosting SEO

12. SEO
• a URL's number of Google +1s is more highly
correlated with search rankings than any
other factor.

13. G+ Profile
• Personal reputation
• Increase awareness and sphere of influence
• Build trust

14. Getting Started on Google +
• Most of you already have a profile
• Log into www.google.com
• Look for +YOURNAME

15. • Using the menu under Home, select Profile

17. • Talk about who you are, what you do and
where you do it

18. • Enter Your Current and Past employers
• Enter Real Estate Related Skills
New Home Sales; 1st Time Home Buyers; Listing Homes;
Short Sales; Seller Representation; 1st Time Home Sellers;
Vacation Homes; National Association of Realtors; Relocation;
Buyers Agent; etc.

19. Fill Out Your Info
• Fill out all of your contact info
• Set your Work information to Public

20. • Link to your other social profiles
– Facebook, YouTube, Twitter, LinkedIn
• Add a Link to your Website under Links towards
the bottom
• If you blog add those sites under Contributor To

21. Upload a Cover Photo

22. Find People and Create Circles
• Group people together based on how you think
of them in real life
• They do not know how they’re listed
–People in your circles (but not the name of
the circle) will appear to others on your
Google Profile

23. What happens when you add
someone to a circle?
• They may receive a notification that you've
added them.
• Anything that you previously shared with that
circle (before he or she became a member)
will now be visible to them.
• If they add you to their circles, posts you've
shared with them may appear within their
stream of posts.

24. Finding People
• Place your cursor in the top left corner for the
Google+ main menu. Click People.
• Use Suggestions to find people who’ve added
you to circles or to add people to your circles.
• Use 'Find coworkers' or 'Find classmates' to
find additional people and add them to your
circles.

25. Shared Endorsements

26. Shared Endorsements
• Part of Google Ads
• You can choose whether your name and photo
may be used in conjunction with reviews and
ratings you have left online

28. What Is It?
Google
Authorship

29. https://plus.google.com/authorship

30. • Enter your email
• When the email arrives click the Verify button

31. Check Your Links
• Go back to edit the Links section on your
profile
• Make sure you list all of the websites that your
contribute content to

32. Google + Pages

33. Get found, right when your
customers are most interested.

34. Google Places?
• Now Google + Local

35. Google + Local
• They place this group of businesses on page #1 of
search results, at the top, in prime position each
time they sense that a Consumer is “Searching” for
an agent.
• When they use words like Realty, Real Estate Office,
Real Estate Agents, ect Google inserts “Places” right
at the top.

36. Google + Local
• Think of it as “This generations Yellow Pages”! Just
as you HAD TO BE in the Yellow Pages, you really
HAVE TO BE in Google+ Local!

37. Top Results
Verified
Google +
Local
Business
Page

38. When your customers search on
Google, the results to the right may
include relevant posts, photos, and
videos from your Google+ page.

39. Search: HSA Home Warranty

40. Create a G+ Page
• Place your cursor over Home on the top left and
select Pages

41. • Choose Create A Page

42. • Select Local Business or Place and enter your
number

43. • Select Add your business to Google

44. • Enter your business name and address
• Select a category (Real Estate Consultant)

45. • Choose a page name and enter your web
address

46. You Did It!

47. Complete your profile
• Click Edit Business Information to update your
contact info and other details which will help
people find you on Google

48. Verifying Your Page

49. Request a Pin

50. When The Pin Arrives

51. After Verification

52. Google+ Pages in Gmail

53. Follow HSA on G+

54. Video Walkthroughs
• www.YouTube.com/HSAWarranty

55. HSA Social Media Resources
Facebook.com/HSAhomewarranty

56. Thank You!
Burke.Smith@onlinehsa.com
Brian.Geick@onlinehsa.com