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Putting the "ME" in social media

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Denny Russell of Sherpa Software recently presented a one-hour lunch-and-learn at work, where he shared his experiences and showed how he manages all of his social connections, and not to mention, …

Denny Russell of Sherpa Software recently presented a one-hour lunch-and-learn at work, where he shared his experiences and showed how he manages all of his social connections, and not to mention, gather key information that helps drive his everyday life. From free gifts, to discount coupons, to product ideas and inspiration, Denny walked his coworkers through the steps of how to successfully use social media tools like Twitter, Facebook and LinkedIn for their own personal benefit. Using these slides, see what he used in his teachings on how to lurk for the purpose of finding useful information for work and life in general, and how to share that same information with others.

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    • 1. Putting the “ME” in Social Media Getting Social in a Digital Age
    • 2. Agenda • • • • • • Overview Getting Started Be a Follower Social Monitoring Making it Easier Q&A
    • 3. Photo may be copyrighted; used for educational purposes only. What Happens on the Internet
    • 4. Photo may be copyrighted; used for educational purposes only. Social Networks
    • 5. Photo may be copyrighted; used for educational purposes only. Survey Results
    • 6. You’re Doing it Wrong “…On a daily basis, social intrudes on my life for about 15 minutes a day, and then I go back to ignoring it and doing real work.” ……Really?
    • 7. Photo may be copyrighted; used for educational purposes only. Everyone starts like this…
    • 8. Photo may be copyrighted; used for educational purposes only.
    • 9. Photo may be copyrighted; used for educational purposes only. Where do I Start?
    • 10. Photo may be copyrighted; used for educational purposes only.
    • 11. Sign-up tips • Create a common name • Your own brand • Your name at(company name): @JohnAtSherpa • Set up your profile • Decide what you will represent • Provide details about yourself and what you do • This makes finding you easier • Use a new email account • One you never use (gmail) • Forward to an email you always use
    • 12. Additional Tips • Protect Yourself • Make passwords long and strong (upper lower, #’s, special characters) • Unique account, unique password • Up to date Virus program • If a link looks suspicious, don’t click it Photo may be copyrighted; used for educational purposes only. • Avoid posting information including: • • • • • • Travel plans Bank account information Your full address and birthdate Your children’s names, school, and birthdates Location information Your daily schedule See more at: http://www.staysafeonline.org/stay-safe-online/protect-your-personalinformation/social-networks#sthash.fw4JRglF.dpuf
    • 13. Security preferences
    • 14. Who to Follow • Personal • People you know • Retailers you buy from • Work related • Competitors • Business Partners • Add yourself to communities that share common interests • Make invites personal
    • 15. Be a Follower
    • 16. Examples • @Sherpasoftware • twitter.com/#!/sherpasoftware • https://www.linkedin.com/company/sherpasoftware • sherpasoftware.com/blog • facebook.com/sherpasoftware • plus.google.com/u/0/+Sherpasoftware/posts • Linkedin Groups • Email Management • Channel Partners
    • 17. Getting Started Monitoring How to Monitor • • • • • Set a routine Make it a habit Follow new people daily Follow # (hashtags) Organize your following (Twitter lists)
    • 18. Getting Started - Notifications Set up Notifications • Go to each tool and turn on the notifications • Typically found in Settings/Options
    • 19. Visit the sites
    • 20. Photo may be copyrighted; used for educational purposes only. But isn’t that overwhelming?
    • 21. Photo may be copyrighted; used for educational purposes only. Don’t get overwhelmed!
    • 22. KISS (Keep it Social Simple) • My 3 Favorites: • Hootsuite • Flipboard • Paper.li • Other honorable mentions: • Ifttt • Scoop.it • TweetDeck
    • 23. Examples
    • 24. Final Tips • You don’t have to contribute, at first • Respond to requests to friend, follow or Connect • Tune out the Noise • Share when you are ready to give back • Think about your audience and what might be useful

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