PROJECTOVERVIEWCLIENTLola’s Hand Crafted CupcakesTARGET MARKETAffluent women aged 16-60LOCATIONSFood Hall, Selfridges & Co, LondonBRIEFDesign and install the first ever Lola’sstand-alone cupcake bar in the FoodHall of the prestigious Selfridgesdepartment store
THEOBJECTIVELola’s bakery offers uncomplicatedand sophisticated cupcakes to consumerslooking for a teatime treat. The com-pany was established two years ago ina family kitchen by friends Romy Lewisand Victoria Jossel. The Lola’s cupcakebrand has grown, now producing over3000 cupcakes a day.In 2009 the Primrose Hill handcraftedcake business was looking to extendits retail offering.
THESOLUTIONThe design of the space took influencefrom the popular cupcake bakeries inthe United States, where the recenttrend in the cakes was established.The wooden counter and open displaysof cakes bring home a kitchen styleto the site, giving the space an overallwelcoming feel. The space offerscustomers the opportunity to sit down,relax, and sample the cakes in comfort-able and inviting surroundings.
RESULTSThe cupcake bar has enjoyed positivesales figures since opening, exceedingsales targets by 50% month on month.
PRESS1 FX 2&3 total retail 4 The Drum5 Design Week 6 creativematch
OUR COMPANYCOMPANY NAME TYPE OF ORGANISATIONSheridan&Co Privately owned companyWEBSITE TYPE OF ORGANISATIONwww.sheridanandco.com Michael Sheridan: CEO & Founder Julien Sheridan: Sales &ADDRESS & NUMBERS Communication DirectorHead Office John Dupuis: President-+44 (0)1858 468 000 US MarketMarket HarboroughRiverside OFFICE LOCATIONSMarket Harborough Sheridan&Co has offices inLeicestershire London and New York with anLE16 7PT affiliate office in Shanghai.UK HQ, logistics and manufacturing sites are located in MarketLondon Harborough.+44 (0)20 7486 749910A Blandford Street NUMBER OF EMPLOYEESLondon 80 worldwideW1U 4AZUKNew York+1 212 625 166684 Wooster StreetSuite 703NY, NY 10012USACOMPANY REGISTRATIONNUMBER1720277