Craigslist Marketing For Real Estate

Craigslist Marketing for Real Estate
Sheri Moritz
BootCamp4RealEstate.com
@Tweal_Estate
Facebook.com/SalesTrainer

What will you learn about Craigslist
1. What is Craigslistand why should you advertise your listings on Craigslist
3. How to set up a FREE advertising account on Craigslist–
4. How to create a plan for marketing on Craigslist.
5. How to post an ad on Craigslist
6. Creating a Craigslist marketing campaign –
7. How to create FREE professional designed HTML ads for Craigslist
8. How to advertise an event such as an Open House or Home Buyer/Seller Tax Credit seminar on Craigslist
9. How to generate consistent closing leads from Craigslist by directing traffic back to your website
10. How Brokers or agents working within a recruitment incentive model can recruit on Craigslist

What is Craigslist?
According to Wikipedia:
Craigslist is a centralized network of online communities, featuring free online classified advertisements – with sections devoted to jobs, housing, personals, for sale, services, community, gigs, résumés, and discussion forums.
@Tweal_Estate
www.Facebook.com/SalesTrainer
www.BootCamp4RealEstate.com

Craigslist.org
Organized by Region
Top US Cities
States in Alphabetical Order
Canada
Asia
Americas
Europe
Other International Cities
Craigslist Information
Blog
Factsheet
Avoid Scams
Safety Tips
Job Boards
Help Pages
++++

Local Level View
4 Key Real Estate Topics
Community/Events – This is a place you can list home buyer/seller seminars or an additional place to advertise open houses
Housing/Real Estate for Sale or Office/ Commercial – Great place to find FSBO’s
Services/Real Estate- Offer a free CMA, foreclosure list, short sale assistance, etc.
Jobs/Real Estate – Brokers can recruit on Craigslist and find tech savvy agents who are already familiar with marketing on Craigslist

Why Should I use Craigslist
Social Media Sites
Facebook = $0
Twitter = $0 (1 possible referral and 1 possible new agent)
LinkedIn = $0
Craiglist Last 30 Days
Potential $$ = $18,200
Meadowlark = $2200 CLOSED
Dawn = $3000 –BA signed
Amy = $2500 – Meeting Thur.
Lauren = $7500 – Meeting Wed.
Tim = $3000 – Sending info
Total Cost to obtain = $0

Does Craigslist Work?

Offer Assistance

Quick Follow up is KEY!

Creating a Campaign that Works for YOU!
Decide what kind of leads you want to generate or the purpose of advertisingbefore placing your ads.
Is this the target you want to hit with your marketing?

Create Account to Manage Your Craigslist Ads

Color Coding Makes Managing Easier

Post Your First Listing

Pick A Category For Your Listing

Design your ad with HTML or Text

HTML Coding from Postlets

Confirm/Proof the Ad

Craigslist will confirm your ad

What the ad will look like

Line Item Display

Don’t Spam on Craigslist

Postlets.com
Postlets.com is a FREE website that anyone can go to and create professionally designed HTML ads for Craigslist, your website, Active Rain blog and more.
Postlets allows you to manage your ads and know which ones are current and which have expired.
From the home page you can copy and paste HTML with just one click.

Postlets Syndication
Postlets sends your listings out to the following websites:
Google Base
Oodle
HotPads
Trulia
DotHomes
Zillow
Backpage
Vast
Enormo
Front Door
Others

Links and Codes
Postlets provides links to share your listing on:
Facebook
LinkedIn
MySpace
Twitter
FriendFeed
+ More
Postlets provides HTML code for Craigslist and a link straight to placing your ad
Postlets provides Embedded Code for you website
Small
Medium
Large

Postlets are Searchable
This is from a buyer that I sold a house to over the weekend after she sent me an email via the Postlets that I created for Craigslist. So not only does it create professionally designed ads for Craigslist it also creates an album of your active listings for potential buyers to view online.

Meetup allows you to post event on Craigslist with Professional Flyers

Craigslist Marketing for Real Estate
Sheri Moritz
BootCamp4RealEstate.com
@Tweal_Estate
Facebook.com/SalesTrainer

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Craigslist Marketing For Real Estate

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