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Social Media Basics for Nonprofits

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Content and photos (C) Sheree Martin 2012, except two images and YouTube clip as noted in the presentation.

Content and photos (C) Sheree Martin 2012, except two images and YouTube clip as noted in the presentation.

Published in: News & Politics, Education

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  • 1. Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D.Assistant Professor of Visual & Multimedia Communication Samford University
  • 2. I grew up here
  • 3. Know YourForest
  • 4. Brief History of21st CenturyAdvertising
  • 5. BroadcastingPhoto by Vivek Mukherjee, Creative Commons License via Flickrhttp://www.flickr.com/photos/vivek-mukherjee/2401050588/
  • 6. Licensed and used with permission.
  • 7. Know Your Audience
  • 8. Choices
  • 9. Tell yourstory.
  • 10. Relationships
  • 11. Relationshipsare like your garden.
  • 12. Monitor
  • 13. Track
  • 14. Build AStrongNet(work)
  • 15. Get Your Feet Wet
  • 16. "Content Marketing"“Inbound Marketing”Website + Blog• Tell your story (content)Social Media• Relationships• Conversations• Share content and drive traffic to websiteSEO
  • 17. Develop a Plan+ Editorial Calendar
  • 18. Execute
  • 19. Trees
  • 20. SEO andGoogle+
  • 21. Facebook Timeline--March 31
  • 22. Twitter
  • 23. Who are your followers?Who are your loyalists & advocates?Who are your influencers?
  • 24. A Few ToolsHootsuite or TweetdeckTweetStats & TwitalyzerWooRankMore here:http://benfranklinfollies.com/2012/03/15/social-media-for-nonprofits-resources-you-can-use/
  • 25. Compelling StoryUse VisualsCall to ActionShareGrow Your CommunityRepeat
  • 26. Patience
  • 27. Connect:LinkedIn: www.linkedin.com/in/ShereeMTwitter: @RealShereeGoogle+: www.gplus.to/ShereeMy website: www.benfranklinfollies.comResources For Todays Session:http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/Email: tmartin –at- samford.eduAll Photos by Sheree Martin, except two as noted.