Social Media For       Nonprofits            Alabama Water Rally    Alabama Rivers Alliance Annual Conference             ...
I grew up here
Know YourForest
Brief History of21st CenturyAdvertising
BroadcastingPhoto by Vivek Mukherjee, Creative Commons License via Flickrhttp://www.flickr.com/photos/vivek-mukherjee/2401...
Licensed and used with permission.
Know Your Audience
Choices
Tell yourstory.
Relationships
Relationshipsare like your garden.
Monitor
Track
Build AStrongNet(work)
Get Your Feet Wet
"Content Marketing"“Inbound Marketing”Website + Blog• Tell your story (content)Social Media• Relationships• Conversations•...
Develop a Plan+ Editorial Calendar
Execute
Trees
SEO andGoogle+
Facebook Timeline--March 31
Twitter
Who are your followers?Who are your loyalists & advocates?Who are your influencers?
A Few ToolsHootsuite or TweetdeckTweetStats & TwitalyzerWooRankMore here:http://benfranklinfollies.com/2012/03/15/social-m...
Compelling StoryUse VisualsCall to ActionShareGrow Your CommunityRepeat
Patience
Connect:LinkedIn: www.linkedin.com/in/ShereeMTwitter: @RealShereeGoogle+: www.gplus.to/ShereeMy website: www.benfranklinfo...
Social Media Basics for Nonprofits
Social Media Basics for Nonprofits
Social Media Basics for Nonprofits
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Social Media Basics for Nonprofits

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Content and photos (C) Sheree Martin 2012, except two images and YouTube clip as noted in the presentation.

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Social Media Basics for Nonprofits

  1. 1. Social Media For Nonprofits Alabama Water Rally Alabama Rivers Alliance Annual Conference March 17-19, 2012 Sheree Martin, J.D., Ph.D.Assistant Professor of Visual & Multimedia Communication Samford University
  2. 2. I grew up here
  3. 3. Know YourForest
  4. 4. Brief History of21st CenturyAdvertising
  5. 5. BroadcastingPhoto by Vivek Mukherjee, Creative Commons License via Flickrhttp://www.flickr.com/photos/vivek-mukherjee/2401050588/
  6. 6. Licensed and used with permission.
  7. 7. Know Your Audience
  8. 8. Choices
  9. 9. Tell yourstory.
  10. 10. Relationships
  11. 11. Relationshipsare like your garden.
  12. 12. Monitor
  13. 13. Track
  14. 14. Build AStrongNet(work)
  15. 15. Get Your Feet Wet
  16. 16. "Content Marketing"“Inbound Marketing”Website + Blog• Tell your story (content)Social Media• Relationships• Conversations• Share content and drive traffic to websiteSEO
  17. 17. Develop a Plan+ Editorial Calendar
  18. 18. Execute
  19. 19. Trees
  20. 20. SEO andGoogle+
  21. 21. Facebook Timeline--March 31
  22. 22. Twitter
  23. 23. Who are your followers?Who are your loyalists & advocates?Who are your influencers?
  24. 24. A Few ToolsHootsuite or TweetdeckTweetStats & TwitalyzerWooRankMore here:http://benfranklinfollies.com/2012/03/15/social-media-for-nonprofits-resources-you-can-use/
  25. 25. Compelling StoryUse VisualsCall to ActionShareGrow Your CommunityRepeat
  26. 26. Patience
  27. 27. Connect:LinkedIn: www.linkedin.com/in/ShereeMTwitter: @RealShereeGoogle+: www.gplus.to/ShereeMy website: www.benfranklinfollies.comResources For Todays Session:http://benfranklinfollies.com/2012/03/15/social-media-nonprofits-resources/Email: tmartin –at- samford.eduAll Photos by Sheree Martin, except two as noted.

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