“Cute” Survey: Awareness MarketingWas this event beneficial? (Why?)What game(s) did you play?Did you win?Did you cheat? *What was your favorite game? (Why?)Do you feel better now? (Then get back to work) * All answers will be kept confidential, unlessthere is someone behind you looking over yourshoulder as you write.
Engaging in Continuous ResearchEvery Wednesday night
April 13, 2007
Help getting stuff done
Marketing Tips• Why would anyone care? – Help get their stuff done – Help connect to their friends• Do the research: don’t be cute; be real• Iterate research, marketing, and services for flow/intangibles and growth
Referenceshttp://www.businessinsider.com/rgas-nick-law-on-what-works-and-what-doesnt-in-digital-advertising-2012-6Image: Storyboarding by Post-its http://www.flickr.com/photos/44124366475@N01/3938285507Image: Research Notes http://www.flickr.com/photos/8102700@N02/5741337073http://static.www.odcdn.com/pictures/us/od/sk/md/504728_sk_md.jpgImage: Cat Guitar from Mom and Dad‘http://www.flickr.com/photos/82186157@N00/6024913318Image: punky and realistic controllers http://www.flickr.com/photos/41057838@N00/968276316Image: Evaluation scale http://www.flickr.com/photos/8852942@N08/4175299981Image: ‘Puerto Rico’ http://www.flickr.com/photos/samvarians/229535932Image: Chloe had a long day of playing+Guitar+Hero+2http://www.flickr.com/photos/47869328@N00/1208427183