• Save
Marketing Gaming to Students
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
329
On Slideshare
329
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Image: 'Cat Guitar from Mom and Dad' http://www.flickr.com/photos/82186157@N00/6024913318image: 'punky and realistic controllers' http://www.flickr.com/photos/41057838@N00/968276316
  • Image: 'Cat Guitar from Mom and Dad' http://www.flickr.com/photos/82186157@N00/6024913318image: 'punky and realistic controllers' http://www.flickr.com/photos/41057838@N00/968276316
  • Image: 'Evaluation scale' http://www.flickr.com/photos/8852942@N08/4175299981
  • http://www.flickr.com/photos/samvarians/229535932/
  • image: 'Chloe had a long day of playing+Guitar+Hero+2' http://www.flickr.com/photos/47869328@N00/1208427183

Transcript

  • 1. sheree.fu@cuc.claremont.eduMarketing Gaming to Students June 23, 2012
  • 2. Relevant and Engaged
  • 3. Why would your students care about…?LIBRARY SERVICES
  • 4. Cute or Distraction? .
  • 5. Aim for the appropriate level of. emotion and tone for the community
  • 6. Relevance + Emotion => Quality Experiences Artful Meaningful Student Engagement Results
  • 7. “Cute” Survey: Awareness MarketingWas this event beneficial? (Why?)What game(s) did you play?Did you win?Did you cheat? *What was your favorite game? (Why?)Do you feel better now? (Then get back to work) * All answers will be kept confidential, unlessthere is someone behind you looking over yourshoulder as you write.
  • 8. Engaging in Continuous ResearchEvery Wednesday night
  • 9. April 13, 2007
  • 10. Help getting stuff done
  • 11. Marketing Tips• Why would anyone care? – Help get their stuff done – Help connect to their friends• Do the research: don’t be cute; be real• Iterate research, marketing, and services for flow/intangibles and growth
  • 12. Referenceshttp://www.businessinsider.com/rgas-nick-law-on-what-works-and-what-doesnt-in-digital-advertising-2012-6Image: Storyboarding by Post-its http://www.flickr.com/photos/44124366475@N01/3938285507Image: Research Notes http://www.flickr.com/photos/8102700@N02/5741337073http://static.www.odcdn.com/pictures/us/od/sk/md/504728_sk_md.jpgImage: Cat Guitar from Mom and Dad‘http://www.flickr.com/photos/82186157@N00/6024913318Image: punky and realistic controllers http://www.flickr.com/photos/41057838@N00/968276316Image: Evaluation scale http://www.flickr.com/photos/8852942@N08/4175299981Image: ‘Puerto Rico’ http://www.flickr.com/photos/samvarians/229535932Image: Chloe had a long day of playing+Guitar+Hero+2http://www.flickr.com/photos/47869328@N00/1208427183
  • 13. Help getting stuff done
  • 14. Chloe had a long day of playing Guitar Hero 2