“Cute” Survey: Awareness MarketingWas this event beneficial? (Why?)What game(s) did you play?Did you win?Did you cheat? *What was your favorite game? (Why?)Do you feel better now? (Then get back to work) * All answers will be kept confidential, unlessthere is someone behind you looking over yourshoulder as you write.
Engaging in Continuous ResearchEvery Wednesday night
Marketing Tips• Why would anyone care? – Help get their stuff done – Help connect to their friends• Do the research: don’t be cute; be real• Iterate research, marketing, and services for flow/intangibles and growth
Referenceshttp://www.businessinsider.com/rgas-nick-law-on-what-works-and-what-doesnt-in-digital-advertising-2012-6Image: Storyboarding by Post-its http://www.flickr.com/photos/44124366475@N01/3938285507Image: Research Notes http://www.flickr.com/photos/8102700@N02/5741337073http://static.www.odcdn.com/pictures/us/od/sk/md/504728_sk_md.jpgImage: Cat Guitar from Mom and Dad‘http://www.flickr.com/photos/82186157@N00/6024913318Image: punky and realistic controllers http://www.flickr.com/photos/41057838@N00/968276316Image: Evaluation scale http://www.flickr.com/photos/8852942@N08/4175299981Image: ‘Puerto Rico’ http://www.flickr.com/photos/samvarians/229535932Image: Chloe had a long day of playing+Guitar+Hero+2http://www.flickr.com/photos/47869328@N00/1208427183