Marketing Gaming to Students

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  • Image: 'Cat Guitar from Mom and Dad' http://www.flickr.com/photos/82186157@N00/6024913318image: 'punky and realistic controllers' http://www.flickr.com/photos/41057838@N00/968276316
  • Image: 'Cat Guitar from Mom and Dad' http://www.flickr.com/photos/82186157@N00/6024913318image: 'punky and realistic controllers' http://www.flickr.com/photos/41057838@N00/968276316
  • Image: 'Evaluation scale' http://www.flickr.com/photos/8852942@N08/4175299981
  • http://www.flickr.com/photos/samvarians/229535932/
  • image: 'Chloe had a long day of playing+Guitar+Hero+2' http://www.flickr.com/photos/47869328@N00/1208427183
  • Marketing Gaming to Students

    1. 1. sheree.fu@cuc.claremont.eduMarketing Gaming to Students June 23, 2012
    2. 2. Relevant and Engaged
    3. 3. Why would your students care about…?LIBRARY SERVICES
    4. 4. Cute or Distraction? .
    5. 5. Aim for the appropriate level of. emotion and tone for the community
    6. 6. Relevance + Emotion => Quality Experiences Artful Meaningful Student Engagement Results
    7. 7. “Cute” Survey: Awareness MarketingWas this event beneficial? (Why?)What game(s) did you play?Did you win?Did you cheat? *What was your favorite game? (Why?)Do you feel better now? (Then get back to work) * All answers will be kept confidential, unlessthere is someone behind you looking over yourshoulder as you write.
    8. 8. Engaging in Continuous ResearchEvery Wednesday night
    9. 9. April 13, 2007
    10. 10. Help getting stuff done
    11. 11. Marketing Tips• Why would anyone care? – Help get their stuff done – Help connect to their friends• Do the research: don’t be cute; be real• Iterate research, marketing, and services for flow/intangibles and growth
    12. 12. Referenceshttp://www.businessinsider.com/rgas-nick-law-on-what-works-and-what-doesnt-in-digital-advertising-2012-6Image: Storyboarding by Post-its http://www.flickr.com/photos/44124366475@N01/3938285507Image: Research Notes http://www.flickr.com/photos/8102700@N02/5741337073http://static.www.odcdn.com/pictures/us/od/sk/md/504728_sk_md.jpgImage: Cat Guitar from Mom and Dad‘http://www.flickr.com/photos/82186157@N00/6024913318Image: punky and realistic controllers http://www.flickr.com/photos/41057838@N00/968276316Image: Evaluation scale http://www.flickr.com/photos/8852942@N08/4175299981Image: ‘Puerto Rico’ http://www.flickr.com/photos/samvarians/229535932Image: Chloe had a long day of playing+Guitar+Hero+2http://www.flickr.com/photos/47869328@N00/1208427183
    13. 13. Help getting stuff done
    14. 14. Chloe had a long day of playing Guitar Hero 2

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