Some session changes                            h t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 /                  ...
BRANDON CARSON                     l e a r n i n g & d e v e l o p m e n t @ Ya h o o !Wednesday, March 23, 2011
2 parts to our session:    how we got here    what I did                              © Flickr : kraynikovWednesday, March...
Rob CottinghamWednesday, March 23, 2011
Wednesday, March 23, 2011
We create and maintain our identities through                            interactions with others                         ...
Media can affect how we interact with others                                           © Flickr : madrussianphotographyWed...
Wednesday, March 23, 2011
Who you are as a person, and your expertise   and passions, are more important to your career   than everWednesday, March ...
welcome to the                 A G E  O F     I M M E D I A C YWednesday, March 23, 2011
Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o n              and authority become you...
Sometimes our online representation is different     than our physical representationWednesday, March 23, 2011
To d a y, w e ’ r e l o o k i n g a t h o w a s p e c i f i c g r o u p          represented themselves in a social learni...
Identity is more than just a person’s name.          Identity also includes our character and          behavioral attribut...
W E A R E S H I F T I N G T O “ A LWAY S O N ”Wednesday, March 23, 2011
The days of the Internet as an identifiably “separate” thing are overWednesday, March 23, 2011
The Internet is no longer something we do -- it’s how we live -- it’s where we areWednesday, March 23, 2011
Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h              130 million connect to us first throug...
By 2013 half of all Internet users will                    connect to the Internet first with a                    mobile ...
Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l mechanismWednesday, March 23, 2011
W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n WE want to engage in or create experiences for others and...
Piracy is consumers telling the                  entertainment industry how to give                  them what they want  ...
We have transitioned from a low bandwidth, anonymous online world to trusted social networks and the blending of our real ...
Did social media cause the recent Arab uprisings?Wednesday, March 23, 2011
The speed of this convergence is                      astounding when you consider that it took                      the t...
Our increasingly demanding work world     r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t     i n f o r m...
Our increasingly demanding work world     Our human ability to cooperate with     r e q u i r e s p e o p l e t o p e r f ...
The two principal traits that underlie      human evolutionary success are the      unusual ability of nonrelatives to    ...
© Flickr : theirhistoryWednesday, March 23, 2011
SOCIAL IDENTITY IN THE ENTERPRISEWednesday, March 23, 2011
Wednesday, March 23, 2011
We can only call an experience social                     when relationships are built and dialog is                     m...
Wednesday, March 23, 2011
BDMs:                  20-25 new hires                  Va r y i n g l e v e l s o f t e c h n i c a l a c u m e n        ...
K E Y B E H AV I O R S                               © Flickr : theirhistoryWednesday, March 23, 2011
K E Y B E H AV I O R S                            Competitive                            Collaborative                    ...
COMPETITIVENESSWednesday, March 23, 2011
COMPETITIVENESS     Credibility came through various means:     Ti t l e o r p o s i t i o n i n t h e c o m p a n y     N...
C O L L A B O R AT I V EWednesday, March 23, 2011
C O L L A B O R AT I V E     Participants enjoyed working directly with     colleagues, but also saw their own creative   ...
C O L L A B O R AT I V E      Participants were able to see the results of      t h e i r c o l l a b o r a t i o n q u i ...
C O L L A B O R AT I V E     They were able to share more information,     strategies, and coordinate sales meetings     w...
PA R T I C I PAT O R YWednesday, March 23, 2011
PA R T I C I PAT O R Y                 The community was open to anyone in the                 sales organization. Some pe...
PA R T I C I PAT O R Y                 There was sensitivity to expertise,                 or at least the perception of e...
When we bring social platforms to life                  we cede a certain level of control                  We may not be ...
Differences in online/offline                   representation:                   Group-think occurred quicklyWednesday, M...
Differences in online/offline                   representation:                   Heavy reliance on status quoWednesday, M...
Differences in online/offline                   representation:                   Engagement relied on direct authorityWed...
Differences in online/offline                   representation:                   Deeper valuesWednesday, March 23, 2011
Differences in online/offline                   representation:                   Group-think occurred quickly            ...
Differences in online/offline                   representation:                   Group-think occurred quickly            ...
It is key to understand how people                   represent themselves across media                   Maybe we can use ...
THANK YOU     brandonc@yahoo-inc.comWednesday, March 23, 2011
DESIGN TIPS                   It’s more difficult for your participants                   to get involved in a community w...
DESIGN TIPS                    Provide focused sharing opportunities                    Social learning networks are perfe...
DESIGN TIPS                   Point systems                   Utilities to encourage individual sharing                   ...
DESIGN TIPS                   Be careful not to just add social elements                   around static experiences      ...
DESIGN TIPS                   Reach learners where they are                   Determine if a “new” social collaboration   ...
DESIGN TIPS                   Create activities that rely on group-work,                   but be careful about groupthink...
DESIGN TIPS                   Balance connection and disconnection.                                                     © ...
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Learning, Identity and Social Media

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This presentation explores how humans tend to represent themselves differently on the Internet than in the physical world -- and how that representation affects learning.

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  • just as Anna implied I am alarmed that any body able to make $4435 in one month on the internet. have you seen this web page Nuttyrichdotcom
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Learning, Identity and Social Media

  1. 1. Some session changes h t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 / L e a r n i n g S o l u t i o n s 2 0 11 / S e s s i o n 2 0 5 /Wednesday, March 23, 2011
  2. 2. BRANDON CARSON l e a r n i n g & d e v e l o p m e n t @ Ya h o o !Wednesday, March 23, 2011
  3. 3. 2 parts to our session: how we got here what I did © Flickr : kraynikovWednesday, March 23, 2011
  4. 4. Rob CottinghamWednesday, March 23, 2011
  5. 5. Wednesday, March 23, 2011
  6. 6. We create and maintain our identities through interactions with others © Flickr : madrussianphotographyWednesday, March 23, 2011
  7. 7. Media can affect how we interact with others © Flickr : madrussianphotographyWednesday, March 23, 2011
  8. 8. Wednesday, March 23, 2011
  9. 9. Who you are as a person, and your expertise and passions, are more important to your career than everWednesday, March 23, 2011
  10. 10. welcome to the A G E O F I M M E D I A C YWednesday, March 23, 2011
  11. 11. Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o n and authority become your personal currencyWednesday, March 23, 2011
  12. 12. Sometimes our online representation is different than our physical representationWednesday, March 23, 2011
  13. 13. To d a y, w e ’ r e l o o k i n g a t h o w a s p e c i f i c g r o u p represented themselves in a social learning environmentWednesday, March 23, 2011
  14. 14. Identity is more than just a person’s name. Identity also includes our character and behavioral attributesWednesday, March 23, 2011
  15. 15. W E A R E S H I F T I N G T O “ A LWAY S O N ”Wednesday, March 23, 2011
  16. 16. The days of the Internet as an identifiably “separate” thing are overWednesday, March 23, 2011
  17. 17. The Internet is no longer something we do -- it’s how we live -- it’s where we areWednesday, March 23, 2011
  18. 18. Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h 130 million connect to us first through a mobile deviceWednesday, March 23, 2011
  19. 19. By 2013 half of all Internet users will connect to the Internet first with a mobile deviceWednesday, March 23, 2011
  20. 20. Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l mechanismWednesday, March 23, 2011
  21. 21. W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n WE want to engage in or create experiences for others and ourselvesWednesday, March 23, 2011
  22. 22. Piracy is consumers telling the entertainment industry how to give them what they want © Flickr : anttonenWednesday, March 23, 2011
  23. 23. We have transitioned from a low bandwidth, anonymous online world to trusted social networks and the blending of our real and online identitiesWednesday, March 23, 2011
  24. 24. Did social media cause the recent Arab uprisings?Wednesday, March 23, 2011
  25. 25. The speed of this convergence is astounding when you consider that it took the telephone over 80 years to become ubiquitous. © Flickr : hayesWednesday, March 23, 2011
  26. 26. Our increasingly demanding work world r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h other for practical discourse in how to do things better © Flickr : tantekWednesday, March 23, 2011
  27. 27. Our increasingly demanding work world Our human ability to cooperate with r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t e a c h o t h e r, r e g a r d l e s s o f o u r s e l f - i n t e r e s t , i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h is the one reason we, as a species, other for practical discourse in how to achieve great things d o t h i n g s b e t t e r. © Flickr : tantekWednesday, March 23, 2011
  28. 28. The two principal traits that underlie human evolutionary success are the unusual ability of nonrelatives to cooperate and social learning, the ability to copy and learn from what others are doing Kim Hill, social anthropologist © Flickr : tantekWednesday, March 23, 2011
  29. 29. © Flickr : theirhistoryWednesday, March 23, 2011
  30. 30. SOCIAL IDENTITY IN THE ENTERPRISEWednesday, March 23, 2011
  31. 31. Wednesday, March 23, 2011
  32. 32. We can only call an experience social when relationships are built and dialog is maintainedWednesday, March 23, 2011
  33. 33. Wednesday, March 23, 2011
  34. 34. BDMs: 20-25 new hires Va r y i n g l e v e l s o f t e c h n i c a l a c u m e n Comfortable with enterprise sales Region-basedWednesday, March 23, 2011
  35. 35. K E Y B E H AV I O R S © Flickr : theirhistoryWednesday, March 23, 2011
  36. 36. K E Y B E H AV I O R S Competitive Collaborative Participatory © Flickr : theirhistoryWednesday, March 23, 2011
  37. 37. COMPETITIVENESSWednesday, March 23, 2011
  38. 38. COMPETITIVENESS Credibility came through various means: Ti t l e o r p o s i t i o n i n t h e c o m p a n y Number of posts Succinctness and quality of the messageWednesday, March 23, 2011
  39. 39. C O L L A B O R AT I V EWednesday, March 23, 2011
  40. 40. C O L L A B O R AT I V E Participants enjoyed working directly with colleagues, but also saw their own creative process accelerated by simply watching their colleaguesWednesday, March 23, 2011
  41. 41. C O L L A B O R AT I V E Participants were able to see the results of t h e i r c o l l a b o r a t i o n q u i c k l y, a n d w e r e a b l e to reflect and explore options immediatelyWednesday, March 23, 2011
  42. 42. C O L L A B O R AT I V E They were able to share more information, strategies, and coordinate sales meetings with colleagues they normally wouldn’t work withWednesday, March 23, 2011
  43. 43. PA R T I C I PAT O R YWednesday, March 23, 2011
  44. 44. PA R T I C I PAT O R Y The community was open to anyone in the sales organization. Some people feared being “open and honest”Wednesday, March 23, 2011
  45. 45. PA R T I C I PAT O R Y There was sensitivity to expertise, or at least the perception of expertiseWednesday, March 23, 2011
  46. 46. When we bring social platforms to life we cede a certain level of control We may not be able to anticipate where the conversation goesWednesday, March 23, 2011
  47. 47. Differences in online/offline representation: Group-think occurred quicklyWednesday, March 23, 2011
  48. 48. Differences in online/offline representation: Heavy reliance on status quoWednesday, March 23, 2011
  49. 49. Differences in online/offline representation: Engagement relied on direct authorityWednesday, March 23, 2011
  50. 50. Differences in online/offline representation: Deeper valuesWednesday, March 23, 2011
  51. 51. Differences in online/offline representation: Group-think occurred quickly Heavy reliance on status quo Engagement relied on direct authority Deeper valuesWednesday, March 23, 2011
  52. 52. Differences in online/offline representation: Group-think occurred quickly Heavy reliance on status quo Engagement relied on direct authority Deeper valuesWednesday, March 23, 2011
  53. 53. It is key to understand how people represent themselves across media Maybe we can use that understanding to construct more meaningful learning experiencesWednesday, March 23, 2011
  54. 54. THANK YOU brandonc@yahoo-inc.comWednesday, March 23, 2011
  55. 55. DESIGN TIPS It’s more difficult for your participants to get involved in a community when: Its population is too large -- engaging in conversation with 600 people is ‘difficult’ It’s not ‘moderated’ by an active agent There is a sense of staleness or inaction © Flickr : darrenhesterWednesday, March 23, 2011
  56. 56. DESIGN TIPS Provide focused sharing opportunities Social learning networks are perfect for incubating “knowledge clusters” © Flickr : darrenhesterWednesday, March 23, 2011
  57. 57. DESIGN TIPS Point systems Utilities to encourage individual sharing Commenting and rating utilities G a m e f u l e l e m e n t s ( c o m p e t i t i v e p l a y, leaderboards) © Flickr : darrenhesterWednesday, March 23, 2011
  58. 58. DESIGN TIPS Be careful not to just add social elements around static experiences There should always be an instructionally justifiable reason for integrating a social element © Flickr : darrenhesterWednesday, March 23, 2011
  59. 59. DESIGN TIPS Reach learners where they are Determine if a “new” social collaboration platform is necessary © Flickr : darrenhesterWednesday, March 23, 2011
  60. 60. DESIGN TIPS Create activities that rely on group-work, but be careful about groupthink © Flickr : darrenhesterWednesday, March 23, 2011
  61. 61. DESIGN TIPS Balance connection and disconnection. © Flickr : darrenhesterWednesday, March 23, 2011
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