Learning, Identity and Social Media

Some session changes h t t p : / / w w w. w u a l a . c o m / S h e m p 6 5 / L e a r n i n g S o l u t i o n s 2 0 11 / S e s s i o n 2 0 5 /Wednesday, March 23, 2011

BRANDON CARSON l e a r n i n g & d e v e l o p m e n t @ Ya h o o !Wednesday, March 23, 2011

2 parts to our session: how we got here what I did © Flickr : kraynikovWednesday, March 23, 2011

Rob CottinghamWednesday, March 23, 2011

Wednesday, March 23, 2011

We create and maintain our identities through interactions with others © Flickr : madrussianphotographyWednesday, March 23, 2011

Media can affect how we interact with others © Flickr : madrussianphotographyWednesday, March 23, 2011

Who you are as a person, and your expertise and passions, are more important to your career than everWednesday, March 23, 2011

welcome to the A G E O F I M M E D I A C YWednesday, March 23, 2011

Yo u r s k i l l s , e x p e r t i s e , c o n n e c t i o n s , r e p u t a t i o n and authority become your personal currencyWednesday, March 23, 2011

Sometimes our online representation is different than our physical representationWednesday, March 23, 2011

To d a y, w e ’ r e l o o k i n g a t h o w a s p e c i f i c g r o u p represented themselves in a social learning environmentWednesday, March 23, 2011

Identity is more than just a person’s name. Identity also includes our character and behavioral attributesWednesday, March 23, 2011

W E A R E S H I F T I N G T O “ A LWAY S O N ”Wednesday, March 23, 2011

The days of the Internet as an identifiably “separate” thing are overWednesday, March 23, 2011

The Internet is no longer something we do -- it’s how we live -- it’s where we areWednesday, March 23, 2011

Ya h o o ! h a s o v e r 6 3 0 m i l l i o n u s e r s , o f w h i c h 130 million connect to us first through a mobile deviceWednesday, March 23, 2011

By 2013 half of all Internet users will connect to the Internet first with a mobile deviceWednesday, March 23, 2011

Te l e v i s i o n u s e d t o b e a p r i m a r y s o c i a l mechanismWednesday, March 23, 2011

W e m a k e d e c i s i o n s o n h o w, w h a t , a n d w h e n WE want to engage in or create experiences for others and ourselvesWednesday, March 23, 2011

Piracy is consumers telling the entertainment industry how to give them what they want © Flickr : anttonenWednesday, March 23, 2011

We have transitioned from a low bandwidth, anonymous online world to trusted social networks and the blending of our real and online identitiesWednesday, March 23, 2011

Did social media cause the recent Arab uprisings?Wednesday, March 23, 2011

The speed of this convergence is astounding when you consider that it took the telephone over 80 years to become ubiquitous. © Flickr : hayesWednesday, March 23, 2011

Our increasingly demanding work world r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h other for practical discourse in how to do things better © Flickr : tantekWednesday, March 23, 2011

Our increasingly demanding work world Our human ability to cooperate with r e q u i r e s p e o p l e t o p e r f o r m b e t t e r, g e t e a c h o t h e r, r e g a r d l e s s o f o u r s e l f - i n t e r e s t , i n f o r m a t i o n q u i c k e r, a n d r e l y o n e a c h is the one reason we, as a species, other for practical discourse in how to achieve great things d o t h i n g s b e t t e r. © Flickr : tantekWednesday, March 23, 2011

The two principal traits that underlie human evolutionary success are the unusual ability of nonrelatives to cooperate and social learning, the ability to copy and learn from what others are doing Kim Hill, social anthropologist © Flickr : tantekWednesday, March 23, 2011

SOCIAL IDENTITY IN THE ENTERPRISEWednesday, March 23, 2011

We can only call an experience social when relationships are built and dialog is maintainedWednesday, March 23, 2011

BDMs: 20-25 new hires Va r y i n g l e v e l s o f t e c h n i c a l a c u m e n Comfortable with enterprise sales Region-basedWednesday, March 23, 2011

K E Y B E H AV I O R S © Flickr : theirhistoryWednesday, March 23, 2011

K E Y B E H AV I O R S Competitive Collaborative Participatory © Flickr : theirhistoryWednesday, March 23, 2011

COMPETITIVENESSWednesday, March 23, 2011

COMPETITIVENESS Credibility came through various means: Ti t l e o r p o s i t i o n i n t h e c o m p a n y Number of posts Succinctness and quality of the messageWednesday, March 23, 2011

C O L L A B O R AT I V EWednesday, March 23, 2011

C O L L A B O R AT I V E Participants enjoyed working directly with colleagues, but also saw their own creative process accelerated by simply watching their colleaguesWednesday, March 23, 2011

C O L L A B O R AT I V E Participants were able to see the results of t h e i r c o l l a b o r a t i o n q u i c k l y, a n d w e r e a b l e to reflect and explore options immediatelyWednesday, March 23, 2011

C O L L A B O R AT I V E They were able to share more information, strategies, and coordinate sales meetings with colleagues they normally wouldn’t work withWednesday, March 23, 2011

PA R T I C I PAT O R YWednesday, March 23, 2011

PA R T I C I PAT O R Y The community was open to anyone in the sales organization. Some people feared being “open and honest”Wednesday, March 23, 2011

PA R T I C I PAT O R Y There was sensitivity to expertise, or at least the perception of expertiseWednesday, March 23, 2011

When we bring social platforms to life we cede a certain level of control We may not be able to anticipate where the conversation goesWednesday, March 23, 2011

Differences in online/offline representation: Group-think occurred quicklyWednesday, March 23, 2011

Differences in online/offline representation: Heavy reliance on status quoWednesday, March 23, 2011

Differences in online/offline representation: Engagement relied on direct authorityWednesday, March 23, 2011

Differences in online/offline representation: Deeper valuesWednesday, March 23, 2011

Differences in online/offline representation: Group-think occurred quickly Heavy reliance on status quo Engagement relied on direct authority Deeper valuesWednesday, March 23, 2011

It is key to understand how people represent themselves across media Maybe we can use that understanding to construct more meaningful learning experiencesWednesday, March 23, 2011

THANK YOU brandonc@yahoo-inc.comWednesday, March 23, 2011

DESIGN TIPS It’s more difficult for your participants to get involved in a community when: Its population is too large -- engaging in conversation with 600 people is ‘difficult’ It’s not ‘moderated’ by an active agent There is a sense of staleness or inaction © Flickr : darrenhesterWednesday, March 23, 2011

DESIGN TIPS Provide focused sharing opportunities Social learning networks are perfect for incubating “knowledge clusters” © Flickr : darrenhesterWednesday, March 23, 2011

DESIGN TIPS Point systems Utilities to encourage individual sharing Commenting and rating utilities G a m e f u l e l e m e n t s ( c o m p e t i t i v e p l a y, leaderboards) © Flickr : darrenhesterWednesday, March 23, 2011

DESIGN TIPS Be careful not to just add social elements around static experiences There should always be an instructionally justifiable reason for integrating a social element © Flickr : darrenhesterWednesday, March 23, 2011

DESIGN TIPS Reach learners where they are Determine if a “new” social collaboration platform is necessary © Flickr : darrenhesterWednesday, March 23, 2011

DESIGN TIPS Create activities that rely on group-work, but be careful about groupthink © Flickr : darrenhesterWednesday, March 23, 2011

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Learning, Identity and Social Media

by Brandon Carson on Aug 22, 2012

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