Designing Content for Multiple Devices

Introduction Brandon & Michelle• Brandon Carson, Bill.com • @brandonwcarson • LinkedIn: brandoncarson• Michelle Lentz, Clarity Consultants • @michellelentz • LinkedIn: michelleslentz HELLO my nam e is

5, 10, 80

5, 10, 80Average number of apps used 5Percentage of apps deleted within 2weeks of download 80Percentage of available apps that haveactually been discovered 10 Source: Pew Research Centers Internet & American Life Project.

In only 4 previous eras have humansexperienced a transformation on thescale of the internet:• the printing press• the telegraph and telephone• recorded media• transmit sound and imagery

a brief history of mobile time

Year Event1888 First patent for an electronic tablet awarded1992 IBM Simon introduced as the first “smartphone”1999 Microsoft re-introduces the “tablet PC”2001 Palm introduces the Kyocera 6035 — the first widespread mobile device in the US2001 The Blackberry is introduced — the first widespread mobile device for e-mail2007 The iPhone is released2008 The Android OS is released2010 The iPad is released

mobile users

Your users now have near real-timeaccess to information in the palmof their hand. They expect:• technical stability• up-to-date, credible information

The majority of Internet users will eventually connect with mobile devices first. In many Asian countries, they already do.

Compared to just last year,consumers:• Spend 54% more time with their connected devices• 49% more time talking and texting• 29% more time watching videos Source: Yahoo! Insights 2011

mobile mindsets

Mobile users engage in short ‘activity bursts’ with the expectation to continue their experience across multiple devices

Fully one in three people multi-task with their devices

Most mobile consumers use their devices between 8:30 a.m. and 1:00 p.m. Source: Yahoo! Insights 2011

Almost two-thirds of smartphone owners state “my mobiledevice allows me to access information that helps me in real life circumstances” Source: Yahoo! Insights 2011

65% of mobile consumers agree that their mobile device quickly provides the answer to questions when they need an immediate response Source: Yahoo! Insights 2011

The deeply personal connection that people have with their connected devices means that we must keep in mind theirconsumption habits, activities and accompanying mindsets

differences between app types

discover > install > click icon > run

native apps• must be installed on the device• written specifically for the OS

web apps• reside on a server• coded once for multiple OS’s

which app to develop?• native API or native graphics?• written specifically for the OS

Characteristic Native WebDownloaded to the deviceCoded in a language specific to the device OSObjective C, Java)Runs in a browserCoded in HTML, JavaScript, and CSSDistributed via an app storeFull use of device hardware and APIsLimited access to device hardware and data, as wellas user data

Characteristic Native WebDownloaded to the device XCoded in a language specific to the device OSObjective C, Java) XRuns in a browser XCoded in HTML, JavaScript, and CSS XDistributed via an app store XFull use of device hardware and APIs XLimited access to device hardware and data, as wellas user data X

hybrid apps• written in native languages• downloaded to the device• can access APIs• content comes from the web

Consumers expect participatorycontent experiences:• contextually relevant• consumable with multiple devices• trusted and sharable

authoring tools for mobile first

Articulate Storyline > Articulate iPad AppFlash > HTML5 conversion project Articulate Presenter

pitfalls

audio and other bugs

creating interactions from scratch

maintenance

conversion:

course length

legacy technology, interactions and Flash

content

best practices for mobile design

always ask why

know mobile constraints small screens unreliable networkspeople in all kinds of situations

one step at a time

small chunks

orientation

create a default reference design for the devices and know your device capabilities

become more aware of touch targets, gestures, and actions

use technology to your advantage

consider performance optimization

emulation

testand test again

new opportunity reboot fresh start

goodbye

Designing Content for Multiple Devices

by Brandon Carson on Jun 27, 2012

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Designing Content for Multiple Devices Presentation Transcript