“ Because the average consumer uses products from multiple platforms, content designers need to adapt to the new multi-platform reality where your consumer might use a Windows device, a smartphone running Android and a tablet running iOS during a normal business day. This is our new reality and it’s critical for us to understand how platforms, products, and services interact as part of an ecosystem that our users are now moving around in.Today, we’re going to discuss four areas of focus for those who need to design and develop content across multiple devices.We will touch on:+ A brief history and current state of the mobile ecosystem+ The mobile user’s mindset+ Best practices for multi-platform content design+ The differences between web, hybrid, and native apps + All in 50 minutes! Let’s go!”
“ As a result of the Internet, we are living in the largest increase of expressive capability in human history. In only four previous eras have there been communication transformations on this scale: • + Invention of the printing press and movable type• + Invention of the telegraph and telephone • + Invention of recorded media (photography, sound, and movies)• + Ability to transmit sound and images through the air”
“ Sharing is becoming the most powerful social element with smartphones -- people like to not only share their experience, but also contrast their immediate experiences with those of their friends, and construct new shared experiences within the context of the app environment.”
[Source: Nielsen Norman, September 2011]
Transcript of "Designing Content for Multiple Devices"
Introduction Brandon & Michelle• Brandon Carson, Bill.com • @brandonwcarson • LinkedIn: brandoncarson• Michelle Lentz, Clarity Consultants • @michellelentz • LinkedIn: michelleslentz HELLO my nam e is
5, 10, 80Average number of apps used 5Percentage of apps deleted within 2weeks of download 80Percentage of available apps that haveactually been discovered 10 Source: Pew Research Centers Internet & American Life Project.
In only 4 previous eras have humansexperienced a transformation on thescale of the internet:• the printing press• the telegraph and telephone• recorded media• transmit sound and imagery
Year Event1888 First patent for an electronic tablet awarded1992 IBM Simon introduced as the first “smartphone”1999 Microsoft re-introduces the “tablet PC”2001 Palm introduces the Kyocera 6035 — the first widespread mobile device in the US2001 The Blackberry is introduced — the first widespread mobile device for e-mail2007 The iPhone is released2008 The Android OS is released2010 The iPad is released
native apps• must be installed on the device• written specifically for the OS
web apps• reside on a server• coded once for multiple OS’s
which app to develop?• native API or native graphics?• written specifically for the OS
hybrid apps• written in native languages• downloaded to the device• can access APIs• content comes from the web
Consumers expect participatorycontent experiences:• contextually relevant• consumable with multiple devices• trusted and sharable