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Twitter for Business<br />Presented by Shelly Wolfe & Aimee KrummenacherWSI – We Simplify the Internet<br />
What is Twitter?<br />It’s an online messaging service to distribute ideas, comments, & news over the internet.<br />• Beg...
Twitter Demographics<br />• 47% Male; 53% Female<br />• Over 70% of users are 18-49<br />• Average User Income: $0-$60K<br...
Why Use Twitter for Business?<br />			      • Twitter basics<br />			      • Listening & mind-reading<br />			      • Conv...
Twitter Basics<br />
Create a Business Account<br />• Account is free<br />• Use your business as the name<br />• Focus on 160 character descri...
Following vs. Follower<br />• Following: You’ll receive updates from that    person/business & is great for networking<br ...
Custom Backgrounds<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
Listening & Mind-Reading<br />
Tracking Trends<br />• Twitter Search (http://search.twitter.com)<br />• TwitScoop (http://twitscoop.com)- The bigger the ...
Important Topics to Listen for:<br />• Your own name<br />• Twitter account name<br />• Company, brand & products<br />• C...
Conversations & Interactions<br />
Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
Tweeting Best Practices<br />• Stay within 140 characters (your username counts)	- Use + instead of &<br />	- Leave out (....
Tweeting Best Practices<br />• Be conversational	- Ask & answer questions<br />	- Post facts, news, events, comments, etc....
Re-Tweeting Best Practices (RT)<br />• RT news, events, interesting facts, humor, how-tos, etc.<br />• Stay within 140 cha...
Goal Setting & Measurement<br />
Goal Setting<br />• Who is going to tweet, manage Tweeter, or implement a co-Tweet<br />• What do you want your campaign t...
Variety of Business on Twitter<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant pe...
Tweet Measurement<br />• TweetStats (http://tweetstats.com)<br />• Bitly (http://bitly.com)<br />• Google Analytics Result...
Suggested Follows<br />@wsiroi @ShellyWolfe @evee26 @AimeeSTL1 @WSISummit @ChrisBrogan @joelcomm @timoreilly @hubspot @Twe...
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Twitter For Business

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Twitter for Business - Learn the basics of Twitter and why it should be a part of any coporate social media campaign.

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Transcript of "Twitter For Business"

  1. 1. Twitter for Business<br />Presented by Shelly Wolfe & Aimee KrummenacherWSI – We Simplify the Internet<br />
  2. 2. What is Twitter?<br />It’s an online messaging service to distribute ideas, comments, & news over the internet.<br />• Began in 2006 as a side project at a podcasting company in CA<br />• As of March 2009, unique visitors have grown 1382% in just 3 years to over 10 million users <br />
  3. 3. Twitter Demographics<br />• 47% Male; 53% Female<br />• Over 70% of users are 18-49<br />• Average User Income: $0-$60K<br />• Over 60% are college educated<br />*SocialMediaToday.com, March 2009 (http://www.socialmediatoday.com/SMC/78505)<br />
  4. 4. Why Use Twitter for Business?<br /> • Twitter basics<br /> • Listening & mind-reading<br /> • Conversations & interaction - Customer service - Building relationships<br /> - Online reputation management • Goal setting & measurement<br />
  5. 5. Twitter Basics<br />
  6. 6. Create a Business Account<br />• Account is free<br />• Use your business as the name<br />• Focus on 160 character description to highlight Twitter user with brief keyword rich description<br />• Add custom background<br />• Include relevant contact information, web address, email, etc.<br />
  7. 7. Following vs. Follower<br />• Following: You’ll receive updates from that person/business & is great for networking<br />• Followers: People who follow you, may not be reciprocal<br />• RSS feed allows you to follow without showing that person you are following/unfollowing them<br />• Make sure to follow people/experts that are relevant to your industry<br />• Good rule of thumb for following: no more than 50 per day• Don’t have to follow everyone who follows you<br />
  8. 8. Custom Backgrounds<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  9. 9. Listening & Mind-Reading<br />
  10. 10. Tracking Trends<br />• Twitter Search (http://search.twitter.com)<br />• TwitScoop (http://twitscoop.com)- The bigger the word, the high number of mentions in Twitter - Helpful for researching topics before they hit the mainstream trending topics<br />• Twopular (http://twopular.com)- Trending topics for different time segments- Measures popularity of topic over that given time<br />
  11. 11. Important Topics to Listen for:<br />• Your own name<br />• Twitter account name<br />• Company, brand & products<br />• Competitors<br />• RSS Feeds<br />• backtweets.com – searches links that link back to your website that aren’t your domain<br />
  12. 12. Conversations & Interactions<br />
  13. 13. Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  14. 14. Tweeting Best Practices<br />• Stay within 140 characters (your username counts) - Use + instead of &<br /> - Leave out (.) and other punctuation<br /> - Abbreviate - Eliminate (I) and “to be” - Use numerals instead of numbers<br />• Twitter character basics<br /> - d = private direct message - @name = public direct message<br /> - RT = retweet - # = used to denote a trending topic<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  15. 15. Tweeting Best Practices<br />• Be conversational - Ask & answer questions<br /> - Post facts, news, events, comments, etc.<br /> - Share experiences/opinions<br />• Use hashtags (#) when appropriate<br />• Avoid spam and don’t become a spammer<br />• Be interesting<br />• Average person tweets over 4x per day<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  16. 16. Re-Tweeting Best Practices (RT)<br />• RT news, events, interesting facts, humor, how-tos, etc.<br />• Stay within 140 character limit<br />• Can re-state message<br />• Don’t change the URL<br />• Give credit where credit is due: @Name<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  17. 17. Goal Setting & Measurement<br />
  18. 18. Goal Setting<br />• Who is going to tweet, manage Tweeter, or implement a co-Tweet<br />• What do you want your campaign to accomplish?<br />• Use Twitter Best Practices<br />• Link back to your sites, publications, blogs, events, etc.<br />• Perform a live tweet <br />• Promote specials, coupons, fundraisers, contests, etc.<br />• Connect with local media<br />• Integrate with other social media<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
  19. 19. Variety of Business on Twitter<br />Tweeting Tips<br />• Be interesting<br />• Be conversational<br />• Follow relevant people<br />
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  23. 23. Tweet Measurement<br />• TweetStats (http://tweetstats.com)<br />• Bitly (http://bitly.com)<br />• Google Analytics Results<br />
  24. 24. Suggested Follows<br />@wsiroi @ShellyWolfe @evee26 @AimeeSTL1 @WSISummit @ChrisBrogan @joelcomm @timoreilly @hubspot @TweetReport<br />Resources• The Twitter Book, Tim O’Reilly and Sarah Milstein• Mashable.com• HubSpot.com• InSocialMedia.com<br />
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