Top Tools, Techniques & Strategies for
Maximizing Your Twitter Presence
Created by Erin Buehler, Shelly Wolfe, Kevin Heun & Jennifer Nahlik

Top Twitter Resources
“The Twitter Book” by Tim O’Reilly & Sarah Milstein
• Tracking Trends
• Retweet Methods
• Tweet Stats
• Business Tips

Tracking Trends
• Twitter Search (http://search.twitter.com)
- Showcases terms from twitter in real time
• TwitScoop (http://twitscoop.com)
- Shows popular search term using a tag cloud
- The bigger the word, the high number of mentions in Twitter
- Helpful for researching topics before they hit the mainstream
trending topics
• Twopular (http://twopular.com)
- Trending topics for different time segments
- Measures popularity of topic over that given time

Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people

Tweeting Best Practices
• Stay within 140 characters (your username counts)
- Use + instead of &
- Leave out (.) and other punctuation
- Abbreviate
- Eliminate (I) and “to be” Tweeting Tips
• It’s okay to edit down a message to stay within character when
• Be interesting
re-tweeting, just give credit where credit is due conversational
• Be
• Follow relevant people
• Best not to change url in a re-tweet

Tweet Measurement
• TweetStats (http://tweetstats.com)
• Bitly (http://bitly.com)
• Google Analytics Results
Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people

Custom Backgrounds
Tweeting Tips
• Be interesting
• Be conversational
• Follow relevant people

Suggested Follows
@joelcomm
@timoreilly
@hubspot
@TweetReport
@hostmefaster
@wsiroi

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