The document discusses how blogging and inbound marketing can be used to drive leads and sales. It notes that blogging is a form of content marketing and inbound marketing, which includes tactics like social media, videos, and white papers. The document provides data showing that inbound marketing costs less per lead than outbound marketing and that many companies acquire customers and leads through their blog. It emphasizes using analytics to understand website traffic and measure the success of inbound marketing strategies.
3. It’s All About Marketing
Blogging is Content
+
Content Marketing
Works
4. What the #$% is Content
Marketing?
Blogging
Video + Podcasting
Email Marketing
Flickr, Instagram
Social (Twitter, Facebook, LinkedIn)
Case Studies, White Papers, Webinars
Tumblr, Posterous, etc.
And all of this is called Inbound Marketing
5. Don’t Take My Word For It
Channel 44%
Critical or
Important
26%
2009 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
6. Really.
Channel
Critical or
Important 44%
Facebook
24%
2009 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
7. I Mean It!
Channel
Critical or
Important
38%
Twitter
21%
2009 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
8. Back to Blogging
(and Inbound Marketing)
It’s really all about
just one thing …
$
9. Inbound Marketing Costs Less
Outbound
Ave. Cost Per Lead
Inbound is
$332 60%
lower per lead
Inbound
Ave. Cost Per Lead
$134
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
10. Acquired a Customer
Through Their Blog
78%
76% Daily
2 to 3
times a
week
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
12. Whaddya know, this crap really works!
Heck yeah, we’re blogging.
65%
61%
48%
2009 2010 2011
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
13. Inbound Marketing Budgets – They’re GROWING
(or “Holy Moly, this works - let’s do more of it!”)
2010 vs. 2011
54%
51%
37% 35%
12% 11%
Higher No Change Lower
Source: Hubspot: State of Inbound Marketing Report - http://bit.ly/kumlrs
14. %
increase in website pages indexed by Google for
companies that blog over companies that don't blog.!
Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV!
15. Why Does This Matter?
It’s Money, Plain and Simple
More Indexed Pages = $
Companies with more indexed pages on Google,
Yahoo and Bing generate more sales leads.!
Every 50 to 100 incremental indexed pages can
mean double-digit lead growth.!
Growth in new leads accelerates significantly once
websites achieve 300+ pages indexed by Google.