• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Masters Series
 

How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Masters Series

on

  • 2,329 views

This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales. ...

This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.

The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.

I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.

Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.

When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.

Statistics

Views

Total Views
2,329
Views on SlideShare
1,948
Embed Views
381

Actions

Likes
3
Downloads
13
Comments
0

5 Embeds 381

http://www.v3im.com 374
http://core.traackr.com 2
http://core-tracking.traackr.com 2
http://www.linkedin.com 2
http://www.google.de 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Masters Series How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Masters Series Presentation Transcript