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How to Get a Job in PR: Understand the Power of Connectivity
 

How to Get a Job in PR: Understand the Power of Connectivity

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This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social ...

This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.

We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.

The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.

The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.

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  • Borrell AssociatesShape decisions made by the business
  • My preference with large photos would be to drop the background and paste the photo in.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • or 1 out of 3 humans on the net globally
  • or 1 out of 3 humans on the net globally
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • No border around the box
  • Where do these tats come from??? Don’t believe people weren’t using email etc., in 2010, so I need to know what this means
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Email, SMS, IM, social networks, and phone commonly usedParticipation in social networks is 51% higher than average
  • No border around the box

How to Get a Job in PR: Understand the Power of Connectivity How to Get a Job in PR: Understand the Power of Connectivity Presentation Transcript

  • Connectivity: Empowering You, Powering Your Career
  • Who Am I? Shelly KramerCEO, V3 Integrated Marketing @shellykramer INTEGRATED MARKETING Vision + Voice + Value
  • My Job as “Top Dog” = Glam • Rainmaker • Coach • Soothsayer • Quarterback • Fire drill leader • Math nerd • Excellent juggler
  • If I Had A Theme Song
  • Let’s Talk About Me Then … 2008 0 0 0 0
  • This is What People Thought I Looked Like
  • This is What I Really Looked Like
  • Let’s Talk About Me Now… 2012 43k 1,829/12,173,740+ 3,362 30,000+
  • What The HeckHappened?
  • BIG
  • Climb On Out
  • Plant Your Flag
  • Raise It
  • Why SocialWhy now? We all need viable channels of communication – and social channels are communication tools
  • Why SocialWhy now? Today’s world is network of connected users, with a very broad reach, using new platforms. If you want to be successful, you need to plant your flag, go out on the limb, and own your “brand.”
  • Why SocialWhy now? 93%of people expect companies to have a social media presence. Companies are made up of people – what does your social presence look like?
  • is the second largest search enginenext to Google with800 million unique users per month
  • • 48 hours of video uploaded every minute, which represents 8 YEARS of content uploaded daily• 3 billion videos viewed daily• More video is uploaded to YouTube in one monththan the 3 major networks created in 60 years• YouTube’s demographic is broad: 18-54 years
  • Peop has over 800 million leregistered users
  • Peop has over leOver tweets per day
  • 90 Million+ Users
  • 400 MillionBy the end of 2012
  • Let’s Look At
  • 135 Million (reasons toparticipate), er …. users
  • users are Senior Managers, MiddleManagers, CEOs, Presidents, V ice-Presidents, Sales Executives, Small Business Owners, Entrepreneurs and much more.
  • 80% Are College Graduates 53%Earn more than $100,000/yearAverage Age: 41 years
  • Understand The Web of Today Today’s Website
  • To understand why Social Media and Social Media Tools are important, understand the most important thing…is where we go – for everything
  • Tactics to find new customers 2010 2011Website 51% 85%Email OffersOwn List - 74%Search 38% 74%Video 20% 54%
  • Tactics to find new customers 2010 2011CouponOffers(Groupon) - 53%Mobile - 49%Twitter 27% 50%Facebook 43% 65%
  • Understand The Power of Personal Branding
  • Understand The Power of Personal Branding
  • Skeptical?Median Ages on Social Media Sites 41 33 31
  • of users across all social media platforms are 18 to 50 years of age
  • 35 years or older65% are 35 to 54
  • We’re a Wired Bunch – And We Participate in Social Media 51 % Higher Email
  • It’s Important to Understand Who is Where
  • Facebook: Not Just For Kids
  • So … How Do I Do This?
  • •Google Yourself • Create a Google Profile• Get Your LinkedIn Profile in Shape • Own Your Name
  • •Set Up Google Alerts • Get a Gravatar• Read blogs, leave comments • Start blogging and participating meaningfully in social channels
  • And mostimportantly, reme mber ….
  • Suck it Up And Get Out There – The Company is Grand
  • Plant It – Fly It
  • Raise Your Hand … Often
  • When You Aren’t Sure … Stalk
  • Think Big
  • Me?
  • Yes.You Are Big!
  • No.Not Your Butt.
  • And we all know this ….
  • “It is not the strongest of thespecies that survives, nor themost intelligent that survives.It is the one that is the mostadaptable to change.” - Charles Darwin
  • Stalk Me … 816.200.2520 Shelly@V3im.com www.v3im.com LinkedIntwitter.com/shellykramer facebook.com/shellykramer Shelly DeMotte Kramer
  • INTEGRATED MARKETINGVision + Voice + Value v3im.com