0
Connectivity: Empowering You, Powering               Your Career
Who Am I?      Shelly KramerCEO, V3 Integrated Marketing      @shellykramer          INTEGRATED           MARKETING     Vi...
My Job as “Top Dog” = Glam          • Rainmaker             • Coach          • Soothsayer         • Quarterback       • Fi...
If I Had A Theme Song
Let’s Talk About Me Then …          2008              0              0              0              0
This is What People Thought I Looked Like
This is What I Really Looked Like
Let’s Talk About Me Now…          2012              43k       1,829/12,173,740+             3,362            30,000+
What The HeckHappened?
BIG
Climb On Out
Plant Your Flag
Raise It
Why SocialWhy now?   We all need viable channels    of communication – and       social channels are     communication tools
Why SocialWhy now?    Today’s world is network of   connected users, with a very      broad reach, using new    platforms....
Why SocialWhy now?       93%of people expect   companies to have a social media    presence. Companies are made    up of p...
is the second largest search enginenext to Google with800 million unique            users per month
• 48 hours of video uploaded every minute, which  represents 8 YEARS of content uploaded daily• 3 billion videos viewed da...
Peop has over 800 million leregistered users
Peop   has over leOver        tweets per day
90 Million+ Users
400 MillionBy the end of 2012
Let’s Look At
135      Million      (reasons toparticipate), er …. users
users are Senior      Managers, MiddleManagers, CEOs, Presidents, V    ice-Presidents, Sales Executives, Small Business   ...
80%  Are College Graduates          53%Earn more than $100,000/yearAverage Age:   41 years
Understand The Web of Today       Today’s Website
To understand why Social Media and Social Media Tools are important, understand the          most important thing…is where...
Tactics to find new      customers                2010   2011Website        51% 85%Email OffersOwn List         -     74%S...
Tactics to find new      customers             2010   2011CouponOffers(Groupon)             -      53%Mobile       -      ...
Understand The Power of Personal Branding
Understand The Power of Personal Branding
Skeptical?Median Ages on Social Media Sites                     41                     33                     31
of users across all social media platforms        are 18 to 50 years of age
35 years or older65% are 35 to 54
We’re a Wired Bunch – And We Participate in Social Media    51     %               Higher                     Email
It’s Important to Understand Who is Where
Facebook: Not Just For Kids
So … How Do I Do This?
•Google Yourself  • Create a Google Profile• Get Your LinkedIn Profile in            Shape      • Own Your Name
•Set Up Google Alerts        • Get a Gravatar• Read blogs, leave comments      • Start blogging and participating meaningf...
And mostimportantly, reme    mber ….
Suck it Up And Get Out There –   The Company is Grand
Plant It – Fly It
Raise Your Hand … Often
When You Aren’t Sure … Stalk
Think Big
Me?
Yes.You Are Big!
No.Not Your Butt.
And we all know    this ….
“It is not the strongest of thespecies that survives, nor themost intelligent that survives.It is the one that is the most...
Stalk Me …   816.200.2520                 Shelly@V3im.com           www.v3im.com                                          ...
INTEGRATED      MARKETINGVision + Voice + Value       v3im.com
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of Connectivity
How to Get a Job in PR: Understand the Power of Connectivity
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How to Get a Job in PR: Understand the Power of Connectivity

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This presentation was initially developed for the PRSSA organization at the University of Kansas. I presented to Journalism School students about the power of connectivity and how important social networks and meaningful social media participation - and social media marketing - can impact their careers.

We spoke about the importance of taking risks, moving outside your comfort zone and going out on a limb. We discussed the importance of raising your hand, asking for opportunities, planting your flag and saying what you think and not being afraid to share opinions, and how all those things can factor greatly into your ultimate success at finding the perfect job - whether it's in Public Relations, Marketing or some other field.

The presentation also addresses the importance of understanding the web and the importance the Internet plays in business today. That includes having an understanding of and a working knowledge about the importance of things like well-constructed and optimized business websites, search engine optimization, email marketing, mobile marketing, coupon offers and others, and how these things, in conjunction with good public relations efforts is all part of an integrated marketing effort.

The last part of the presentation deals with the importance of personal branding and how things like a Google+ profile, a robust presence on LinkedIn, blogging, commenting on blogs written by others and participating on networks like Twitter, YouTube and others can go a long way toward establishing an online persona that can be a springboard to a job.

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  • Borrell AssociatesShape decisions made by the business
  • My preference with large photos would be to drop the background and paste the photo in.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • or 1 out of 3 humans on the net globally
  • or 1 out of 3 humans on the net globally
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • No border around the box
  • Where do these tats come from??? Don’t believe people weren’t using email etc., in 2010, so I need to know what this means
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Before we can talk about social media and social media tools, it’s important to understand the web of today, and how that changes everything.
  • Email, SMS, IM, social networks, and phone commonly usedParticipation in social networks is 51% higher than average
  • No border around the box
  • Transcript of "How to Get a Job in PR: Understand the Power of Connectivity"

    1. 1. Connectivity: Empowering You, Powering Your Career
    2. 2. Who Am I? Shelly KramerCEO, V3 Integrated Marketing @shellykramer INTEGRATED MARKETING Vision + Voice + Value
    3. 3. My Job as “Top Dog” = Glam • Rainmaker • Coach • Soothsayer • Quarterback • Fire drill leader • Math nerd • Excellent juggler
    4. 4. If I Had A Theme Song
    5. 5. Let’s Talk About Me Then … 2008 0 0 0 0
    6. 6. This is What People Thought I Looked Like
    7. 7. This is What I Really Looked Like
    8. 8. Let’s Talk About Me Now… 2012 43k 1,829/12,173,740+ 3,362 30,000+
    9. 9. What The HeckHappened?
    10. 10. BIG
    11. 11. Climb On Out
    12. 12. Plant Your Flag
    13. 13. Raise It
    14. 14. Why SocialWhy now? We all need viable channels of communication – and social channels are communication tools
    15. 15. Why SocialWhy now? Today’s world is network of connected users, with a very broad reach, using new platforms. If you want to be successful, you need to plant your flag, go out on the limb, and own your “brand.”
    16. 16. Why SocialWhy now? 93%of people expect companies to have a social media presence. Companies are made up of people – what does your social presence look like?
    17. 17. is the second largest search enginenext to Google with800 million unique users per month
    18. 18. • 48 hours of video uploaded every minute, which represents 8 YEARS of content uploaded daily• 3 billion videos viewed daily• More video is uploaded to YouTube in one monththan the 3 major networks created in 60 years• YouTube’s demographic is broad: 18-54 years
    19. 19. Peop has over 800 million leregistered users
    20. 20. Peop has over leOver tweets per day
    21. 21. 90 Million+ Users
    22. 22. 400 MillionBy the end of 2012
    23. 23. Let’s Look At
    24. 24. 135 Million (reasons toparticipate), er …. users
    25. 25. users are Senior Managers, MiddleManagers, CEOs, Presidents, V ice-Presidents, Sales Executives, Small Business Owners, Entrepreneurs and much more.
    26. 26. 80% Are College Graduates 53%Earn more than $100,000/yearAverage Age: 41 years
    27. 27. Understand The Web of Today Today’s Website
    28. 28. To understand why Social Media and Social Media Tools are important, understand the most important thing…is where we go – for everything
    29. 29. Tactics to find new customers 2010 2011Website 51% 85%Email OffersOwn List - 74%Search 38% 74%Video 20% 54%
    30. 30. Tactics to find new customers 2010 2011CouponOffers(Groupon) - 53%Mobile - 49%Twitter 27% 50%Facebook 43% 65%
    31. 31. Understand The Power of Personal Branding
    32. 32. Understand The Power of Personal Branding
    33. 33. Skeptical?Median Ages on Social Media Sites 41 33 31
    34. 34. of users across all social media platforms are 18 to 50 years of age
    35. 35. 35 years or older65% are 35 to 54
    36. 36. We’re a Wired Bunch – And We Participate in Social Media 51 % Higher Email
    37. 37. It’s Important to Understand Who is Where
    38. 38. Facebook: Not Just For Kids
    39. 39. So … How Do I Do This?
    40. 40. •Google Yourself • Create a Google Profile• Get Your LinkedIn Profile in Shape • Own Your Name
    41. 41. •Set Up Google Alerts • Get a Gravatar• Read blogs, leave comments • Start blogging and participating meaningfully in social channels
    42. 42. And mostimportantly, reme mber ….
    43. 43. Suck it Up And Get Out There – The Company is Grand
    44. 44. Plant It – Fly It
    45. 45. Raise Your Hand … Often
    46. 46. When You Aren’t Sure … Stalk
    47. 47. Think Big
    48. 48. Me?
    49. 49. Yes.You Are Big!
    50. 50. No.Not Your Butt.
    51. 51. And we all know this ….
    52. 52. “It is not the strongest of thespecies that survives, nor themost intelligent that survives.It is the one that is the mostadaptable to change.” - Charles Darwin
    53. 53. Stalk Me … 816.200.2520 Shelly@V3im.com www.v3im.com LinkedIntwitter.com/shellykramer facebook.com/shellykramer Shelly DeMotte Kramer
    54. 54. INTEGRATED MARKETINGVision + Voice + Value v3im.com
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