This presentation: How the Service Industry Can Use The Web to Drive Leads and Sales was prepared for the Kansas City Chapter of the Air Conditioning Contractors of America (ACCA Kansas City). The audience was comprised of business owners selling direct to consumers as well as to HVAC industry partners who focus on the B2B audience.
The presentation was designed to take an audience who had mostly relied on Yellow Page advertising and other types of traditional advertising through the process of understanding what digital marketing is - and illustrating the financial benefits of shifting your business focus to inbound marketing tactics as opposed to limiting your marketing efforts strictly to outbound marketing channels.
Some of the things we cover are:
The benefits of branding yourself and owning knowledge - and the value of Content Marketing;
The value of integrating Video and YouTube into your online marketing efforts;
Understanding the importance of, and the value delivered by focusing on Local SEO strategies;
The importance of Mobile Technology to businesses today and how to integrate a mobile mindset into your overall marketing efforts;
Why Social Media matters and how businesses - both B2B and B2C, are using social media marketing today;
And the fact that all of the foregoing starts with a website that's built by someone who knows how to do it correctly. A well-designed website has the right content, is SEO optimized, has regular, fresh content being contributed and is working for you - 24 hours a day, 7 days a week.
If you're trying to figure out what to do next to get your business headed in the right direction and maximizing the potential of the Internet, this presentation might help.