This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly. If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you. Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.

1. for Nonprofits

2. Today’s Presenters
Debra Askanase Shelly Kramer
Engagement Strategist Founder + CEO
Community Organizer 2.0 V3 Integrated Marketing

3. What’s On Tap For Today
Anatomy of a Page and G+ Page Management
The SEO of Google+ and the Googleverse
What’s Working:
Rich Media Content
Hangouts
Events
Circles

4. What’s On Tap For Today?
Campaigns and Advocacy
Content is King and Don’t Reinvent the Wheel
Measurement

5. Anatomy of a Page

8. Page Management Basics

9. Page Management Basics

10. Networks Don’t Just Happen…
Build It Before You Need It
…you can only “Promote your page” as an individual
…circle only who circles you

11. And just how do you get them
to circle you?
ENGAGE as YOU
Build TRUST
CIRCLE them
INVITE them in
Build your network before you need it

12. Let Them Show You Who To Follow

13. Shared Circles

14. Shared Circles

15. Hashtags

16. More Resources for Finding People
The G+ shared circles Google doc by category (killer)
https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25Evd
HRWR3lwWXQ0a0RhWnFuWml5RnJHdkE&hl=en_GB#gid=0
Popular user-curated G+ lists, Google Plus Counter
http://gpc.fm/
http://findpeopleonplus.com/
http://thenextweb.com/google/2011/08/23/10-ways-to-find-
relevant-google-users-to-circle/
The “shared circles on Plus” Google Plus page
https://plus.google.com/111551895671908911144/posts

17. What’s working,
… and what’s not

18. Rich Media Content Works

20. Don’t Forget the Cover Photo

21. Photos – Albums as Content

22. Photo of the Week: The Field Museum

23. NWF: #wildlifewednesday photos

24. Images as Advocacy

25. Internal Hangouts for Real Time
Collaboration

26. Staff Hangouts: NTEN
Use it to gather staff across the country
Facilitate meeting with a “1” or a “5” comment
Have used it to learn on the go
More info:
https://plus.google.com/105912973864602608032/pos
ts/N2rPKcw8j9v

27. Behind the Scenes with Hangouts

31. Add Gamification to Your Hangout

32. Google Plus Events

35. Cross Promote From Your Website

36. Cross Promote From Your Website

37. Campaigns and Advocacy

40. The SEO of Google+
aka “the Googleverse”

41. SEO Basics
More Followers = Better Results
Optimize Your Profile, Use Keywords that
Describe What You Do
Use the other services Google offers
Investing in Building Your Network Can Lead to
Increased Credibility

45. SEO Strategies
Repeat: MoreFollowers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your results to people in “your
world” before other results
Claimauthorship for articles you write, tie
them to your G+ profile
Connect website to G+ profile
Don’t rely on Magic. Ask for connections, Ask
for sharing

46. More on SEO
More Followers = Better Results
G+ tied to Google Plus Your World. Search will
deliver your results to people in “your
world” before other results
Claimauthorship for articles you write, tie
them to your G+ profile
Connect website to G+ profile
Don’t rely on Magic. Ask for connections, Ask
for sharing

47. Use Other Google Products
More Outposts
on the Web
never hurts. All
impact search
results.
Google Places. It’s Free.

48. Measurement

49. Ripples

51. AllMyPlus.com

52. Google Analytics
Install Them
Look at Them
(
Let Data Drive Your Strategy
(Yes, Virginia, it really is that simple)

53. Wrap Up

54. Key Points to Remember
No one social media channel does it all
Google+ should be just one of your
digital/social media tactics
Data should drive strategy--track and
use yours
Create and leverage rich media
content. Build awareness with
Photos, Video, Hangouts and Events.

55. Key Points to Remember
Use G+ to build relationships now that
you can leverage later.
Use features that suit your audience
Don’t set it and forget it
Be patient
Don’t forget other digital assets
(Places, Directories, Yelp, etc.

56. Debra is always available to answer
follow-up questions!
(617) 682-2977 Debra@communityorganizer.com Communityorganizer.com
LinkedIn
Twitter.com/askdeb Slideshare/DebAsk Debra Askanase

57. Shelly is always available to answer
follow-up questions!
816.200.2520 Shelly@V3im.com www.v3im.com
LinkedIn
Twitter.com/shellykramer SlideShare/Shelly Kramer Shelly DeMotte Kramer

58. Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-air/
Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-
ripples-the-promise-of-shared-intelligence/
Summarizing G+ Pages:
http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-
good-the-bad-the-possible/
Google+ fundraising case study:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-
tips-from-the-pros/
G+ statistics:
http://www.allmyplus.com
http://socialstatistics.com/

59. Resources
The basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-
to-basics-for-hangouts-on-air/
Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-
ripples-the-promise-of-shared-intelligence/
Summarizing G+ Pages:
http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-
good-the-bad-the-possible/
Google+ fundraising case study:
http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-
google-fundraising-story/
12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-
tips-from-the-pros/
G+ statistics:
http://www.allmyplus.com
http://socialstatistics.com/