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Google+ for Nonprofits
 

Google+ for Nonprofits

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This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for ...

This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.

If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.

Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.

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    Google+ for Nonprofits Google+ for Nonprofits Presentation Transcript

    • for Nonprofits
    • Today’s Presenters Debra Askanase Shelly Kramer Engagement Strategist Founder + CEOCommunity Organizer 2.0 V3 Integrated Marketing
    • What’s On Tap For TodayAnatomy of a Page and G+ Page ManagementThe SEO of Google+ and the GoogleverseWhat’s Working: Rich Media Content Hangouts Events Circles
    • What’s On Tap For Today?Campaigns and AdvocacyContent is King and Don’t Reinvent the WheelMeasurement
    • Anatomy of a Page
    • Page Management Basics
    • Page Management Basics
    • Networks Don’t Just Happen… Build It Before You Need It…you can only “Promote your page” as an individual…circle only who circles you
    • And just how do you get them to circle you? ENGAGE as YOU Build TRUST CIRCLE them INVITE them inBuild your network before you need it
    • Let Them Show You Who To Follow
    • Shared Circles
    • Shared Circles
    • Hashtags
    • More Resources for Finding People The G+ shared circles Google doc by category (killer) https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25Evd HRWR3lwWXQ0a0RhWnFuWml5RnJHdkE&hl=en_GB#gid=0 Popular user-curated G+ lists, Google Plus Counter http://gpc.fm/ http://findpeopleonplus.com/ http://thenextweb.com/google/2011/08/23/10-ways-to-find- relevant-google-users-to-circle/ The “shared circles on Plus” Google Plus page https://plus.google.com/111551895671908911144/posts
    • What’s working,… and what’s not
    • Rich Media Content Works
    • Don’t Forget the Cover Photo
    • Photos – Albums as Content
    • Photo of the Week: The Field Museum
    • NWF: #wildlifewednesday photos
    • Images as Advocacy
    • Internal Hangouts for Real Time Collaboration
    • Staff Hangouts: NTENUse it to gather staff across the countryFacilitate meeting with a “1” or a “5” commentHave used it to learn on the goMore info:https://plus.google.com/105912973864602608032/posts/N2rPKcw8j9v
    • Behind the Scenes with Hangouts
    • Add Gamification to Your Hangout
    • Google Plus Events
    • Cross Promote From Your Website
    • Cross Promote From Your Website
    • Campaigns and Advocacy
    • The SEO of Google+aka “the Googleverse”
    • SEO BasicsMore Followers = Better ResultsOptimize Your Profile, Use Keywords that Describe What You DoUse the other services Google offersInvesting in Building Your Network Can Lead to Increased Credibility
    • SEO StrategiesRepeat: MoreFollowers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing
    • More on SEOMore Followers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing
    • Use Other Google Products More Outposts on the Web never hurts. All impact search results. Google Places. It’s Free.
    • Measurement
    • Ripples
    • AllMyPlus.com
    • Google AnalyticsInstall ThemLook at Them (Let Data Drive Your Strategy(Yes, Virginia, it really is that simple)
    • Wrap Up
    • Key Points to RememberNo one social media channel does it allGoogle+ should be just one of your digital/social media tacticsData should drive strategy--track and use yoursCreate and leverage rich media content. Build awareness with Photos, Video, Hangouts and Events.
    • Key Points to RememberUse G+ to build relationships now that you can leverage later.Use features that suit your audienceDon’t set it and forget itBe patientDon’t forget other digital assets (Places, Directories, Yelp, etc.
    • Debra is always available to answer follow-up questions! (617) 682-2977 Debra@communityorganizer.com Communityorganizer.com LinkedInTwitter.com/askdeb Slideshare/DebAsk Debra Askanase
    • Shelly is always available to answer follow-up questions! 816.200.2520 Shelly@V3im.com www.v3im.com LinkedInTwitter.com/shellykramer SlideShare/Shelly Kramer Shelly DeMotte Kramer
    • ResourcesThe basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-to-basics-for-hangouts-on-air/Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-ripples-the-promise-of-shared-intelligence/Summarizing G+ Pages:http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-good-the-bad-the-possible/Google+ fundraising case study:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/G+ statistics:http://www.allmyplus.comhttp://socialstatistics.com/
    • ResourcesThe basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-to-basics-for-hangouts-on-air/Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-ripples-the-promise-of-shared-intelligence/Summarizing G+ Pages:http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-good-the-bad-the-possible/Google+ fundraising case study:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/G+ statistics:http://www.allmyplus.comhttp://socialstatistics.com/