Google+ for Nonprofits

for Nonprofits

Today’s Presenters Debra Askanase Shelly Kramer Engagement Strategist Founder + CEOCommunity Organizer 2.0 V3 Integrated Marketing

What’s On Tap For TodayAnatomy of a Page and G+ Page ManagementThe SEO of Google+ and the GoogleverseWhat’s Working: Rich Media Content Hangouts Events Circles

What’s On Tap For Today?Campaigns and AdvocacyContent is King and Don’t Reinvent the WheelMeasurement

Anatomy of a Page

Page Management Basics

Networks Don’t Just Happen… Build It Before You Need It…you can only “Promote your page” as an individual…circle only who circles you

And just how do you get them to circle you? ENGAGE as YOU Build TRUST CIRCLE them INVITE them inBuild your network before you need it

Let Them Show You Who To Follow

Shared Circles

Hashtags

More Resources for Finding People The G+ shared circles Google doc by category (killer) https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25Evd HRWR3lwWXQ0a0RhWnFuWml5RnJHdkE&hl=en_GB#gid=0 Popular user-curated G+ lists, Google Plus Counter http://gpc.fm/ http://findpeopleonplus.com/ http://thenextweb.com/google/2011/08/23/10-ways-to-find- relevant-google-users-to-circle/ The “shared circles on Plus” Google Plus page https://plus.google.com/111551895671908911144/posts

What’s working,… and what’s not

Rich Media Content Works

Don’t Forget the Cover Photo

Photos – Albums as Content

Photo of the Week: The Field Museum

NWF: #wildlifewednesday photos

Images as Advocacy

Internal Hangouts for Real Time Collaboration

Staff Hangouts: NTENUse it to gather staff across the countryFacilitate meeting with a “1” or a “5” commentHave used it to learn on the goMore info:https://plus.google.com/105912973864602608032/posts/N2rPKcw8j9v

Behind the Scenes with Hangouts

Add Gamification to Your Hangout

Google Plus Events

Cross Promote From Your Website

Campaigns and Advocacy

The SEO of Google+aka “the Googleverse”

SEO BasicsMore Followers = Better ResultsOptimize Your Profile, Use Keywords that Describe What You DoUse the other services Google offersInvesting in Building Your Network Can Lead to Increased Credibility

SEO StrategiesRepeat: MoreFollowers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing

More on SEOMore Followers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing

Use Other Google Products More Outposts on the Web never hurts. All impact search results. Google Places. It’s Free.

Measurement

Ripples

AllMyPlus.com

Google AnalyticsInstall ThemLook at Them (Let Data Drive Your Strategy(Yes, Virginia, it really is that simple)

Wrap Up

Key Points to RememberNo one social media channel does it allGoogle+ should be just one of your digital/social media tacticsData should drive strategy--track and use yoursCreate and leverage rich media content. Build awareness with Photos, Video, Hangouts and Events.

Key Points to RememberUse G+ to build relationships now that you can leverage later.Use features that suit your audienceDon’t set it and forget itBe patientDon’t forget other digital assets (Places, Directories, Yelp, etc.

Debra is always available to answer follow-up questions! (617) 682-2977 Debra@communityorganizer.com Communityorganizer.com LinkedInTwitter.com/askdeb Slideshare/DebAsk Debra Askanase

Shelly is always available to answer follow-up questions! 816.200.2520 Shelly@V3im.com www.v3im.com LinkedInTwitter.com/shellykramer SlideShare/Shelly Kramer Shelly DeMotte Kramer

ResourcesThe basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-to-basics-for-hangouts-on-air/Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-ripples-the-promise-of-shared-intelligence/Summarizing G+ Pages:http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-good-the-bad-the-possible/Google+ fundraising case study:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/G+ statistics:http://www.allmyplus.comhttp://socialstatistics.com/

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Google+ for Nonprofits

by Shelly Kramer on Sep 18, 2012

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Google+ for Nonprofits Presentation Transcript