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Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
Google+ for Nonprofits
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Google+ for Nonprofits

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This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for …

This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.

If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.

Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.

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Transcript

  1. for Nonprofits
  2. Today’s Presenters Debra Askanase Shelly Kramer Engagement Strategist Founder + CEOCommunity Organizer 2.0 V3 Integrated Marketing
  3. What’s On Tap For TodayAnatomy of a Page and G+ Page ManagementThe SEO of Google+ and the GoogleverseWhat’s Working: Rich Media Content Hangouts Events Circles
  4. What’s On Tap For Today?Campaigns and AdvocacyContent is King and Don’t Reinvent the WheelMeasurement
  5. Anatomy of a Page
  6. Page Management Basics
  7. Page Management Basics
  8. Networks Don’t Just Happen… Build It Before You Need It…you can only “Promote your page” as an individual…circle only who circles you
  9. And just how do you get them to circle you? ENGAGE as YOU Build TRUST CIRCLE them INVITE them inBuild your network before you need it
  10. Let Them Show You Who To Follow
  11. Shared Circles
  12. Shared Circles
  13. Hashtags
  14. More Resources for Finding People The G+ shared circles Google doc by category (killer) https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25Evd HRWR3lwWXQ0a0RhWnFuWml5RnJHdkE&hl=en_GB#gid=0 Popular user-curated G+ lists, Google Plus Counter http://gpc.fm/ http://findpeopleonplus.com/ http://thenextweb.com/google/2011/08/23/10-ways-to-find- relevant-google-users-to-circle/ The “shared circles on Plus” Google Plus page https://plus.google.com/111551895671908911144/posts
  15. What’s working,… and what’s not
  16. Rich Media Content Works
  17. Don’t Forget the Cover Photo
  18. Photos – Albums as Content
  19. Photo of the Week: The Field Museum
  20. NWF: #wildlifewednesday photos
  21. Images as Advocacy
  22. Internal Hangouts for Real Time Collaboration
  23. Staff Hangouts: NTENUse it to gather staff across the countryFacilitate meeting with a “1” or a “5” commentHave used it to learn on the goMore info:https://plus.google.com/105912973864602608032/posts/N2rPKcw8j9v
  24. Behind the Scenes with Hangouts
  25. Add Gamification to Your Hangout
  26. Google Plus Events
  27. Cross Promote From Your Website
  28. Cross Promote From Your Website
  29. Campaigns and Advocacy
  30. The SEO of Google+aka “the Googleverse”
  31. SEO BasicsMore Followers = Better ResultsOptimize Your Profile, Use Keywords that Describe What You DoUse the other services Google offersInvesting in Building Your Network Can Lead to Increased Credibility
  32. SEO StrategiesRepeat: MoreFollowers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing
  33. More on SEOMore Followers = Better ResultsG+ tied to Google Plus Your World. Search will deliver your results to people in “your world” before other resultsClaimauthorship for articles you write, tie them to your G+ profileConnect website to G+ profileDon’t rely on Magic. Ask for connections, Ask for sharing
  34. Use Other Google Products More Outposts on the Web never hurts. All impact search results. Google Places. It’s Free.
  35. Measurement
  36. Ripples
  37. AllMyPlus.com
  38. Google AnalyticsInstall ThemLook at Them (Let Data Drive Your Strategy(Yes, Virginia, it really is that simple)
  39. Wrap Up
  40. Key Points to RememberNo one social media channel does it allGoogle+ should be just one of your digital/social media tacticsData should drive strategy--track and use yoursCreate and leverage rich media content. Build awareness with Photos, Video, Hangouts and Events.
  41. Key Points to RememberUse G+ to build relationships now that you can leverage later.Use features that suit your audienceDon’t set it and forget itBe patientDon’t forget other digital assets (Places, Directories, Yelp, etc.
  42. Debra is always available to answer follow-up questions! (617) 682-2977 Debra@communityorganizer.com Communityorganizer.com LinkedInTwitter.com/askdeb Slideshare/DebAsk Debra Askanase
  43. Shelly is always available to answer follow-up questions! 816.200.2520 Shelly@V3im.com www.v3im.com LinkedInTwitter.com/shellykramer SlideShare/Shelly Kramer Shelly DeMotte Kramer
  44. ResourcesThe basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-to-basics-for-hangouts-on-air/Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-ripples-the-promise-of-shared-intelligence/Summarizing G+ Pages:http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-good-the-bad-the-possible/Google+ fundraising case study:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/G+ statistics:http://www.allmyplus.comhttp://socialstatistics.com/
  45. ResourcesThe basics for Hangouts on Air: http://www.videoleadsonline.com/3-2-1-youre-live-how-to-basics-for-hangouts-on-air/Google Plus Ripples: http://www.communityorganizer20.com/2011/12/09/google-ripples-the-promise-of-shared-intelligence/Summarizing G+ Pages:http://www.communityorganizer20.com/2011/11/11/summarizing-google-pages-the-good-the-bad-the-possible/Google+ fundraising case study:http://www.communityorganizer20.com/2011/09/21/interview-with-carter-gibson-a-google-fundraising-story/12 Google+ marketing tips: http://www.socialmediaexaminer.com/12-google-marketing-tips-from-the-pros/G+ statistics:http://www.allmyplus.comhttp://socialstatistics.com/

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