Your SlideShare is downloading. ×
0
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Architects Using Social Media: Kansas City AIA Chapter
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Architects Using Social Media: Kansas City AIA Chapter

8,236

Published on

This is a presentation given to the Kansas City AIA Chapter on How Architects Can Use Social Media on July 28, 2010 by Shelly Kramer o

This is a presentation given to the Kansas City AIA Chapter on How Architects Can Use Social Media on July 28, 2010 by Shelly Kramer o

Published in: Business, Technology
7 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total Views
8,236
On Slideshare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
130
Comments
7
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. AIA  Kansas  City  Blogging,  Linking,    Twee.ng,  and  Liking  Social  Media  Makeovers  for  Architects  Cindy  Frewen,  Wuellner  FAIA  PhD  Shelly  Kramer,  V3  Integrated  Marke.ng  
  • 2. Understand The Web of Today  Today’s  Website  
  • 3. Learn this, Live it …Is Your Client…
  • 4. Social  Media  Why  bother?   93%  of  people  expect   companies  to  have  a  social   media  presence  
  • 5. Primary  Social  Media  Objec.ves   27%   28%   Brand     Other   Awareness   Customer   Acquisi.on   Customer   Growth           19%   &  Loyalty   25%  Source:  2010  COLLOQUY  &  DMA  Social  Media  Study  
  • 6. People has  over  640  million   registered  users  
  • 7. Largest Business Network in the World
  • 8. More  than  80%  of  companies  use  social   media  for  recruitment     are  using  LinkedIn   Source:  Jobvite  Social  Recruitment  Survey,  via  Erik  Qualman’s  Social  Media  RevoluRon  Video  
  • 9. People has  over  200  million   accounts   Over  75  million  tweets  per  day  
  • 10. of  users  across  all  social  media  plaUorms   are  18  to  50  years  of  age  
  • 11. 35  years  or  older  65%  are  35  to  54  
  • 12. We’re  a  Wired  Bunch  –  And  We   Par.cipate  in  Social  Media   51   %   Higher Email  
  • 13. A blog is social media. Not just another place to push out yourmarketing message
  • 14. Why This Matters….
  • 15. TraditionalMarketing DigitalMarketing
  • 16. Traditional Marketing Print Ads Television Ads Cold Calling Trade Shows Email Blast
  • 17. What Is Digital Marketing? Blogs Ebooks White Papers Videos SEO Social Media Webinars Feeds, RSS
  • 18. Inbound Marketing is More Effective Outbound Ave. Cost Per Lead Inbound is $332 60% lower per lead Inbound Ave. Cost Per Lead $134 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 19. Search EnginesVideo
  • 20. is  the  second  largest  search  engine   next  to  Google  with  490  million   unique  users  per  month  
  • 21. Finding New Clients is one of everybusinesses’ greatest challenges New Study by Bredin Business Information
  • 22. Tactics to find new customers 2010   2011   Website   51% 85% Search   38% 74% Video   20% 54%Source: New Study by Bredin Business Information
  • 23. Tactics to find new customers 2010   2011   Coupon   Offers   (Groupon)   - 53% Mobile   - 49% Twi]er   27% 50% Facebook   43% 65%Source: New Study by Bredin Business Information
  • 24. Social Media is for Leads and Sales Percentage of companies that have acquired a customer from: Company Blog 46% LinkedIn 41% Facebook 44% Twitter 41% Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 25. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV  
  • 26. First Step – Know Thy Website •  Analyze Site Traffic •  Do Your Keyword Research •  Stalk the Competition •  SEO Content For Your Site
  • 27. Now,where’s the #$@*% ROI?  
  • 28. The Key is BENEFITS ort vs. Long Sh Financ ial vs. n-Fina ncial No
  • 29. Before ROI, You Get This•  Increase in site traffic•  Increase in time spent on site•  Views of a specific landing page, blog post or offer•  Increased follower/like/friend base•  Increase in Share of Voice•  Increase in Positive Sentiment (this means they like you) (more)
  • 30. And the Payoff …•  Increased revenue•  More leads•  Shorter sales cycles•  Lower customer acquisition costs•  Lower customer service costs•  Lower customer retention costs (Are You Happy Yet?)
  • 31. ScorecardFinancial Have Revenue/Profits increased?  Financial Have Costs decreased?   Have consumer attitudes about Brand the brand improved?   RiskManagement Better prepared to find/respond?   Has the company enhanced Digital it’s assets?  
  • 32. “It is not the strongest of thespecies that survives, nor themost intelligent that survives.It is the one that is the mostadaptable to change.” - Charles Darwin
  • 33. DeviceFailure Any  Kind   of  Actual   Work    
  • 34. Creators  23%  • Blog  • ArRcles  • Tweet  • Comments  • Videos/Audio  • Plus  I  save  –  research  
  • 35. Creators  CriRcs  Collectors  Joiners   Spectators  InacRves  
  • 36. A  growth   delicious   process   Following   bookmarks       me?   URBANVERSE   FB   BLOG   Lets  blog   off   friends   Ideas/   info   futrchat   ebooks   APF   @urbanverse  2005 2009 2007 2011 SMCKC   University   Web  -­‐ LinkedIn  webinars   cas.ng   of     You-­‐ Twes.val     Slide-­‐   Houston   share   tube  
  • 37. Lead CareKnow LovableA Lot You’re Alive
  • 38. Living  Building/CiRes  Challenge   Charity:  Water   Architecture  for  Humanity   DR  GRIST   Lead Yurbanisms   Arieff     Care Modenus     Kaid  at  NRDC   Know Life  of  an  Architect   LovableGenslerOn   A Lot You’re Alive
  • 39. Here Are Some Examples of GREAT Blogs Living  Building/CiRes  Challenge  
  • 40. Architecture  for  Humanity  
  • 41. Charity:  Water  
  • 42. Yurbanisms  
  • 43. More Blog examples… DR  GRIST   Arieff     Kaid  at  NRDC   GenslerOn   Modenus     Life  of  an  Architect  
  • 44. What to blog… ? ? …or tweet
  • 45. What do you want to read? Write about that!Who do you want to read your Blog? Write about things that are helpful + interesting to them!
  • 46. Be Real
  • 47. Be Relevant
  • 48. Be Useful and useable
  • 49. Be Consistent, Active
  • 50. Be Nice
  • 51. Be Careful with Humor
  • 52. Be Smart and Creative
  • 53. Modern  Workplace    Design  To  be  Engaged  
  • 54. Livable  CiRes  Work  Smarter  Leisure      By  DesignExperts  
  • 55. Architecture  Design  Sustainability  CiRes    
  • 56. Architecture  Design  Sustainability  CiRes    HOK  Happening
  • 57. Architecture  Design  Sustainability  CiRes    HOK  Happenings  
  • 58. Interior  Design  Products  Before/Ager  
  • 59. Interior  design  Kitchens  Baths  Travel  Products  
  • 60. Architecture  Design    Community  Humor  Life  As  An  Architect  
  • 61. Architecture  Social  Causes  Technology      Research    PoliRcs  Futures  
  • 62. CiRes   Architecture   Design  Sustainability   Futures    Social  change  
  • 63. CiRes  Architecture  Sustainability  Futures    Design    Social  Change  Urbanism  
  • 64. Different  Ways  to  Tweet  the  Same  Thing:  1.  Researcher:  Case  Study:  San  Francisco’s  Plan  Turns  25    #ciRes    2.  Urbanist:  SF’s  plan  created  bejer  public  spaces  and  streets.   #urbanism  3.  Designer:  San  Fran’s  a  cool  town  b/c  they  cared  enuf  to   create  a  brilliant  long  term  plan.  #design    4.  Urban  Stats:  SF  has  2  million  more  people  than  when  they   completed  their  last  plan  in  1986.  #stats  #urbandata  5.  PreservaRonist:  SF’s  plan  save  the  city’s  culture.   #historicpreservaRon  6.  ConversaRonalist:  What  did  SF’s  plan  do  for  you?  
  • 65. hjp://scribbles.woobius.com/want-­‐your-­‐own-­‐company-­‐app    
  • 66. Thank you for your time and attention! Cindy Frewen http://urbanverse.posterous.com @urbanverse Shelly Kramer http://V3im.com @shellykramer

×