Architects Using Social Media: Kansas City AIA Chapter

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This is a presentation given to the Kansas City AIA Chapter on How Architects Can Use Social Media on July 28, 2010 by Shelly Kramer o

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Architects Using Social Media: Kansas City AIA Chapter

  1. AIA  Kansas  City  Blogging,  Linking,    Twee.ng,  and  Liking  Social  Media  Makeovers  for  Architects  Cindy  Frewen,  Wuellner  FAIA  PhD  Shelly  Kramer,  V3  Integrated  Marke.ng  
  2. Understand The Web of Today  Today’s  Website  
  3. Learn this, Live it …Is Your Client…
  4. Social  Media  Why  bother?   93%  of  people  expect   companies  to  have  a  social   media  presence  
  5. Primary  Social  Media  Objec.ves   27%   28%   Brand     Other   Awareness   Customer   Acquisi.on   Customer   Growth           19%   &  Loyalty   25%  Source:  2010  COLLOQUY  &  DMA  Social  Media  Study  
  6. People has  over  640  million   registered  users  
  7. Largest Business Network in the World
  8. More  than  80%  of  companies  use  social   media  for  recruitment     are  using  LinkedIn   Source:  Jobvite  Social  Recruitment  Survey,  via  Erik  Qualman’s  Social  Media  RevoluRon  Video  
  9. People has  over  200  million   accounts   Over  75  million  tweets  per  day  
  10. of  users  across  all  social  media  plaUorms   are  18  to  50  years  of  age  
  11. 35  years  or  older  65%  are  35  to  54  
  12. We’re  a  Wired  Bunch  –  And  We   Par.cipate  in  Social  Media   51   %   Higher Email  
  13. A blog is social media. Not just another place to push out yourmarketing message
  14. Why This Matters….
  15. TraditionalMarketing DigitalMarketing
  16. Traditional Marketing Print Ads Television Ads Cold Calling Trade Shows Email Blast
  17. What Is Digital Marketing? Blogs Ebooks White Papers Videos SEO Social Media Webinars Feeds, RSS
  18. Inbound Marketing is More Effective Outbound Ave. Cost Per Lead Inbound is $332 60% lower per lead Inbound Ave. Cost Per Lead $134 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  19. Search EnginesVideo
  20. is  the  second  largest  search  engine   next  to  Google  with  490  million   unique  users  per  month  
  21. Finding New Clients is one of everybusinesses’ greatest challenges New Study by Bredin Business Information
  22. Tactics to find new customers 2010   2011   Website   51% 85% Search   38% 74% Video   20% 54%Source: New Study by Bredin Business Information
  23. Tactics to find new customers 2010   2011   Coupon   Offers   (Groupon)   - 53% Mobile   - 49% Twi]er   27% 50% Facebook   43% 65%Source: New Study by Bredin Business Information
  24. Social Media is for Leads and Sales Percentage of companies that have acquired a customer from: Company Blog 46% LinkedIn 41% Facebook 44% Twitter 41% Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  25. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV  
  26. First Step – Know Thy Website •  Analyze Site Traffic •  Do Your Keyword Research •  Stalk the Competition •  SEO Content For Your Site
  27. Now,where’s the #$@*% ROI?  
  28. The Key is BENEFITS ort vs. Long Sh Financ ial vs. n-Fina ncial No
  29. Before ROI, You Get This•  Increase in site traffic•  Increase in time spent on site•  Views of a specific landing page, blog post or offer•  Increased follower/like/friend base•  Increase in Share of Voice•  Increase in Positive Sentiment (this means they like you) (more)
  30. And the Payoff …•  Increased revenue•  More leads•  Shorter sales cycles•  Lower customer acquisition costs•  Lower customer service costs•  Lower customer retention costs (Are You Happy Yet?)
  31. ScorecardFinancial Have Revenue/Profits increased?  Financial Have Costs decreased?   Have consumer attitudes about Brand the brand improved?   RiskManagement Better prepared to find/respond?   Has the company enhanced Digital it’s assets?  
  32. “It is not the strongest of thespecies that survives, nor themost intelligent that survives.It is the one that is the mostadaptable to change.” - Charles Darwin
  33. DeviceFailure Any  Kind   of  Actual   Work    
  34. Creators  23%  • Blog  • ArRcles  • Tweet  • Comments  • Videos/Audio  • Plus  I  save  –  research  
  35. Creators  CriRcs  Collectors  Joiners   Spectators  InacRves  
  36. A  growth   delicious   process   Following   bookmarks       me?   URBANVERSE   FB   BLOG   Lets  blog   off   friends   Ideas/   info   futrchat   ebooks   APF   @urbanverse  2005 2009 2007 2011 SMCKC   University   Web  -­‐ LinkedIn  webinars   cas.ng   of     You-­‐ Twes.val     Slide-­‐   Houston   share   tube  
  37. Lead CareKnow LovableA Lot You’re Alive
  38. Living  Building/CiRes  Challenge   Charity:  Water   Architecture  for  Humanity   DR  GRIST   Lead Yurbanisms   Arieff     Care Modenus     Kaid  at  NRDC   Know Life  of  an  Architect   LovableGenslerOn   A Lot You’re Alive
  39. Here Are Some Examples of GREAT Blogs Living  Building/CiRes  Challenge  
  40. Architecture  for  Humanity  
  41. Charity:  Water  
  42. Yurbanisms  
  43. More Blog examples… DR  GRIST   Arieff     Kaid  at  NRDC   GenslerOn   Modenus     Life  of  an  Architect  
  44. What to blog… ? ? …or tweet
  45. What do you want to read? Write about that!Who do you want to read your Blog? Write about things that are helpful + interesting to them!
  46. Be Real
  47. Be Relevant
  48. Be Useful and useable
  49. Be Consistent, Active
  50. Be Nice
  51. Be Careful with Humor
  52. Be Smart and Creative
  53. Modern  Workplace    Design  To  be  Engaged  
  54. Livable  CiRes  Work  Smarter  Leisure      By  DesignExperts  
  55. Architecture  Design  Sustainability  CiRes    
  56. Architecture  Design  Sustainability  CiRes    HOK  Happening
  57. Architecture  Design  Sustainability  CiRes    HOK  Happenings  
  58. Interior  Design  Products  Before/Ager  
  59. Interior  design  Kitchens  Baths  Travel  Products  
  60. Architecture  Design    Community  Humor  Life  As  An  Architect  
  61. Architecture  Social  Causes  Technology      Research    PoliRcs  Futures  
  62. CiRes   Architecture   Design  Sustainability   Futures    Social  change  
  63. CiRes  Architecture  Sustainability  Futures    Design    Social  Change  Urbanism  
  64. Different  Ways  to  Tweet  the  Same  Thing:  1.  Researcher:  Case  Study:  San  Francisco’s  Plan  Turns  25    #ciRes    2.  Urbanist:  SF’s  plan  created  bejer  public  spaces  and  streets.   #urbanism  3.  Designer:  San  Fran’s  a  cool  town  b/c  they  cared  enuf  to   create  a  brilliant  long  term  plan.  #design    4.  Urban  Stats:  SF  has  2  million  more  people  than  when  they   completed  their  last  plan  in  1986.  #stats  #urbandata  5.  PreservaRonist:  SF’s  plan  save  the  city’s  culture.   #historicpreservaRon  6.  ConversaRonalist:  What  did  SF’s  plan  do  for  you?  
  65. hjp://scribbles.woobius.com/want-­‐your-­‐own-­‐company-­‐app    
  66. Thank you for your time and attention! Cindy Frewen http://urbanverse.posterous.com @urbanverse Shelly Kramer http://V3im.com @shellykramer

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