Zuzana Lettner, Vienna Business Agency, Centrope project

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Zuzana Lettner, Vienna Business Agency, Centrope project

  1. 1. Centrope region – Growth market in Central Europe Direct Investment Agency NEt Project Zuzana Lettner Vienna Business Agency
  2. 2. DIANE CCC Projekt <ul><li>Direct Investment Agency Net </li></ul><ul><li>Cross-border Business Cooperation for Central Europe </li></ul><ul><li>2002 – 2005 </li></ul><ul><li>Co-operation network of the investment and business promotion organisation of the Centrope Region </li></ul><ul><li>INTERREG IIIA/PHARE CBC </li></ul>
  3. 3. The Centrope region <ul><li>Austria </li></ul><ul><ul><li>Vienna Region (Burgenland, Lower Austria and Vienna) </li></ul></ul><ul><li>Czech Republic </li></ul><ul><ul><li>Southeast Czech Republic (South Bohemia and South Moravia Regions) </li></ul></ul><ul><li>Slovakia </li></ul><ul><ul><li>Western Slovakia (Bratislava and Trnava Regions) </li></ul></ul><ul><li>Hungary </li></ul><ul><ul><li>Western Hungary (Györ-Moson-Sopron and Vas Districts) </li></ul></ul>
  4. 4. In the heart of the „New Europe“ <ul><li>Strategically located </li></ul><ul><li>Competitive and dynamic region </li></ul><ul><li>Attractive investment incentives </li></ul><ul><li>Enormous growth opportunities </li></ul><ul><li>Legal stability, favourable taxation </li></ul><ul><li>Significant gain from EU expansion </li></ul><ul><li>Gateway to 165 million consumers </li></ul><ul><li>within 500 km radius </li></ul>
  5. 5. Why Direct Investment Agency NEt? <ul><li>National boundaries lose their importance for international investors as more often their considerations concern specific economic areas. </li></ul><ul><li>Long standing economical, cultural and political relationships </li></ul><ul><li>Structural changes – new opportunities </li></ul><ul><li>Cross-border cooperation to improve the specific advantages of the regions </li></ul><ul><li>Concentration on direct regional location benefits in order to attract investors </li></ul><ul><li>Reaching new (global) target groups by concentrating efforts </li></ul><ul><li>Achieving regional benefits for promotion of the “new” region </li></ul>
  6. 6. Start-up issues <ul><li>The cross-border region is not yet united business location (regional disparities) </li></ul><ul><li>Only selective cooperation </li></ul><ul><li>(fear of competition) </li></ul><ul><li>Infrastructural and industrial variations (consequence of former situation) </li></ul><ul><li> S ynergy potential not used efficiently </li></ul>
  7. 7. Direct Investment NEt project Direct Investment Agency NEt project (DIANE) is supported by the European Commission (Interreg IIIA and PHARE programmes) and the Centrope partners
  8. 8. Goals <ul><li>Establishment of cooperation- and information platform by investment and business promotion agencies </li></ul><ul><li>Supra-regional and international promotion of the cross-border Central European region </li></ul><ul><li>Improvement of the location factors through common activities and measures </li></ul><ul><li>Enhancement attractiveness of Centrope region for investors </li></ul><ul><li>Co-operation in serving direct investment requests </li></ul>
  9. 9. Activities <ul><li>Constitution of the international project Network </li></ul><ul><li>Evaluation of Cooperation Opportunities </li></ul><ul><li>Branding : “Centrope” region - cooperation with CERNET project </li></ul><ul><li>Developing Corporate Identity and Design </li></ul><ul><li>Creating Marketing Instruments </li></ul><ul><li>Selection of Target Markets and Industry Sectors </li></ul><ul><li>Preparation of consolidated Regional Analyses on the entire region </li></ul><ul><li>Marketing Activities : </li></ul><ul><li>-> International promotion – presentations, fairs </li></ul><ul><li>-> Press trips </li></ul><ul><li>-> Contacts with companies – direct mailing, telemarketing, etc. </li></ul><ul><li>-> Networking/co-operation with other EU project </li></ul>
  10. 10. CENTROPE – Long Term Perspective <ul><li>Centrope region as pilot initiative in order to enhance trans-regional cohesion within Europe </li></ul><ul><li>Strong co-operation within the Centrope region in different areas, projects: </li></ul><ul><li>-> BAER - We are Building European Region (www.centrope.info) </li></ul><ul><li>-> JORDES - urban strategy planning </li></ul><ul><li>-> CERNET- Central European Regional Network for Education Transfer </li></ul><ul><li>Win-win situation for all players in the Centrope region </li></ul><ul><li>Increase awareness within and outside the Centrope region </li></ul>
  11. 11. <ul><li>CENTROPE </li></ul><ul><li>[email_address] </li></ul><ul><li>www.centrope.com </li></ul><ul><li>Zuzana Lettner </li></ul><ul><li>Vienna Business Agency </li></ul><ul><li>T: +43 1 4000 86 167 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.vba.at </li></ul>

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