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Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
Zuzana Lettner, Vienna Business Agency, Centrope project
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Zuzana Lettner, Vienna Business Agency, Centrope project

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  • 1. Centrope region – Growth market in Central Europe Direct Investment Agency NEt Project Zuzana Lettner Vienna Business Agency
  • 2. DIANE CCC Projekt <ul><li>Direct Investment Agency Net </li></ul><ul><li>Cross-border Business Cooperation for Central Europe </li></ul><ul><li>2002 – 2005 </li></ul><ul><li>Co-operation network of the investment and business promotion organisation of the Centrope Region </li></ul><ul><li>INTERREG IIIA/PHARE CBC </li></ul>
  • 3. The Centrope region <ul><li>Austria </li></ul><ul><ul><li>Vienna Region (Burgenland, Lower Austria and Vienna) </li></ul></ul><ul><li>Czech Republic </li></ul><ul><ul><li>Southeast Czech Republic (South Bohemia and South Moravia Regions) </li></ul></ul><ul><li>Slovakia </li></ul><ul><ul><li>Western Slovakia (Bratislava and Trnava Regions) </li></ul></ul><ul><li>Hungary </li></ul><ul><ul><li>Western Hungary (Györ-Moson-Sopron and Vas Districts) </li></ul></ul>
  • 4. In the heart of the „New Europe“ <ul><li>Strategically located </li></ul><ul><li>Competitive and dynamic region </li></ul><ul><li>Attractive investment incentives </li></ul><ul><li>Enormous growth opportunities </li></ul><ul><li>Legal stability, favourable taxation </li></ul><ul><li>Significant gain from EU expansion </li></ul><ul><li>Gateway to 165 million consumers </li></ul><ul><li>within 500 km radius </li></ul>
  • 5. Why Direct Investment Agency NEt? <ul><li>National boundaries lose their importance for international investors as more often their considerations concern specific economic areas. </li></ul><ul><li>Long standing economical, cultural and political relationships </li></ul><ul><li>Structural changes – new opportunities </li></ul><ul><li>Cross-border cooperation to improve the specific advantages of the regions </li></ul><ul><li>Concentration on direct regional location benefits in order to attract investors </li></ul><ul><li>Reaching new (global) target groups by concentrating efforts </li></ul><ul><li>Achieving regional benefits for promotion of the “new” region </li></ul>
  • 6. Start-up issues <ul><li>The cross-border region is not yet united business location (regional disparities) </li></ul><ul><li>Only selective cooperation </li></ul><ul><li>(fear of competition) </li></ul><ul><li>Infrastructural and industrial variations (consequence of former situation) </li></ul><ul><li> S ynergy potential not used efficiently </li></ul>
  • 7. Direct Investment NEt project Direct Investment Agency NEt project (DIANE) is supported by the European Commission (Interreg IIIA and PHARE programmes) and the Centrope partners
  • 8. Goals <ul><li>Establishment of cooperation- and information platform by investment and business promotion agencies </li></ul><ul><li>Supra-regional and international promotion of the cross-border Central European region </li></ul><ul><li>Improvement of the location factors through common activities and measures </li></ul><ul><li>Enhancement attractiveness of Centrope region for investors </li></ul><ul><li>Co-operation in serving direct investment requests </li></ul>
  • 9. Activities <ul><li>Constitution of the international project Network </li></ul><ul><li>Evaluation of Cooperation Opportunities </li></ul><ul><li>Branding : “Centrope” region - cooperation with CERNET project </li></ul><ul><li>Developing Corporate Identity and Design </li></ul><ul><li>Creating Marketing Instruments </li></ul><ul><li>Selection of Target Markets and Industry Sectors </li></ul><ul><li>Preparation of consolidated Regional Analyses on the entire region </li></ul><ul><li>Marketing Activities : </li></ul><ul><li>-> International promotion – presentations, fairs </li></ul><ul><li>-> Press trips </li></ul><ul><li>-> Contacts with companies – direct mailing, telemarketing, etc. </li></ul><ul><li>-> Networking/co-operation with other EU project </li></ul>
  • 10. CENTROPE – Long Term Perspective <ul><li>Centrope region as pilot initiative in order to enhance trans-regional cohesion within Europe </li></ul><ul><li>Strong co-operation within the Centrope region in different areas, projects: </li></ul><ul><li>-> BAER - We are Building European Region (www.centrope.info) </li></ul><ul><li>-> JORDES - urban strategy planning </li></ul><ul><li>-> CERNET- Central European Regional Network for Education Transfer </li></ul><ul><li>Win-win situation for all players in the Centrope region </li></ul><ul><li>Increase awareness within and outside the Centrope region </li></ul>
  • 11. <ul><li>CENTROPE </li></ul><ul><li>[email_address] </li></ul><ul><li>www.centrope.com </li></ul><ul><li>Zuzana Lettner </li></ul><ul><li>Vienna Business Agency </li></ul><ul><li>T: +43 1 4000 86 167 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.vba.at </li></ul>

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