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TLI TRAINING: VICE PRESIDENT PUBLIC RELATIONS  Jane Clark, CTM Vice President Public Relations, SLU Masters #778 Vice Pres...
PUBLIC RELATIONS <ul><li>What is it anyway? </li></ul>Public relations  (PR) is the  managing  of  outside communication  ...
WHY BOTHER WITH PR? <ul><li>Attract New Members to the Club </li></ul><ul><li>Improve Club Image for Members </li></ul><ul...
Steps to being a Great VPPR <ul><li>Know Your Subject </li></ul><ul><ul><li>Toastmasters </li></ul></ul><ul><ul><li>Your c...
Step #1:  Know Your Subject <ul><li>Toastmasters International </li></ul><ul><ul><li>Read your manuals </li></ul></ul><ul>...
Why SLU  Masters? <ul><li>“SLUM –Asters?” – Wally Clark </li></ul>SLU  Masters Spirited Words . . . Spirited Leaders
STEP 2: KNOW YOUR AUDIENCE <ul><li>SLU Masters </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Faculty </li></ul...
WHAT ARE THE  TOOLS  OF GOOD PR? Newspaper Articles Posters Fliers e Mails Brochures Endorsements Public Events Letter Cam...
CLUB WEB SITES! <ul><li>Hi-Tech Image </li></ul><ul><li>Great Communications </li></ul><ul><li>Constant Connection </li></...
WEB SITE CONTENT <ul><li>Club Mission, Vision, Goals, Objectives </li></ul><ul><li>Benefits of Joining Toastmasters </li><...
ESTABLISHING A SITE <ul><li>Find A Hosting Service </li></ul><ul><li>Understand the Limitations </li></ul><ul><li>Find a V...
EFFECTIVE WEB DEVELOPMENT <ul><li>Make the Home Page Most Important </li></ul><ul><li>Clean, Uncluttered and Warm </li></u...
CAUTION! <ul><li>Don’t Include Personal Information </li></ul><ul><li>Watch Pop-Up Ads </li></ul><ul><li>Be Sure All Links...
Using Fliers to Target Your Audience
See handouts for even more ideas from  Ollie Richards
OTHER GREAT SITES FOR FLIERS <ul><li>http://www.district23.org/marketingflyers.html </li></ul><ul><li>http://www.tmdistric...
MAGICAL TEAR-OFFS! SLU Masters meets 2 nd  and 4 th  Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoast...
THOUGHTS FOR CLOSED CLUBS <ul><li>Use the Company Web Site </li></ul><ul><li>Speak at Meetings </li></ul><ul><li>Ask HR fo...
WORKING WITH THE MEDIA
WHAT DOES  MEDIA  CARE ABOUT? <ul><li>Club News </li></ul><ul><li>Success Stories </li></ul><ul><li>Officer Elections </li...
WORKING WITH THE MEDIA <ul><li>Target A Specific Audience </li></ul><ul><li>Develop a Media List </li></ul><ul><li>Send Pr...
PRESS KIT ESSENTIALS <ul><li>Personalized Letter </li></ul><ul><li>Club Information </li></ul><ul><li>Fast Facts </li></ul...
PRESS KIT EXTRAS <ul><li>Community Event Information </li></ul><ul><li>Club Awards </li></ul><ul><li>Photos </li></ul><ul>...
WHAT MAKES A STORY GOOD? <ul><li>Paper:  Typed and Double Spaced </li></ul><ul><li>Electronic:  MS Word </li></ul><ul><li>...
NEWS RELEASE TIPS <ul><li>Make First Contact by E-mail </li></ul><ul><li>Use a Unique Subject Line </li></ul><ul><li>Targe...
SUCCESSFUL NEWS PR <ul><li>Know the Publication and Audience </li></ul><ul><li>Emphasize That TM is Non-Profit! </li></ul>...
RADIO AND TV <ul><li>Prepare…  Don’t Wing It! </li></ul><ul><li>Capitalize on the Opportunity </li></ul><ul><li>Know Your ...
A SPECIAL D8 PR CAMPAIGN May Is  National Public Speaking Month
Public Speaking Month <ul><li>A Series of TM Events over 1 month </li></ul><ul><li>Draw Attention to Toastmasters </li></u...
NPSM:  MAKE IT YOUR EVENT <ul><li>Club Visits </li></ul><ul><li>Posters </li></ul><ul><li>Flyers and TM Brochures </li></u...
MARITZ PUBLIC SPEAKING MONTH <ul><li>Announcement Poster </li></ul><ul><li>Career Booklet </li></ul><ul><li>Self Quiz </li...
HOW TO PLAN YOUR NSPM EVENT <ul><li>Give Me Your Name-  The   NPSM Guide </li></ul><ul><li>Form a Club Committee </li></ul...
BE A  GREAT  VP OF PR <ul><li>Plan for the Year </li></ul><ul><li>Form a Committee </li></ul><ul><li>Execute against Plan ...
PLAN GUIDELINES <ul><li>Set Specific, Measurable Goals </li></ul><ul><li>Coordinate With Your Club President </li></ul><ul...
Questions? Jane Clark, CTM [email_address]
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Transcript of "TLI Presentation: Vice President of Public Relations"

  1. 1. TLI TRAINING: VICE PRESIDENT PUBLIC RELATIONS Jane Clark, CTM Vice President Public Relations, SLU Masters #778 Vice President Membership, Scott Toastmasters #9793
  2. 2. PUBLIC RELATIONS <ul><li>What is it anyway? </li></ul>Public relations (PR) is the managing of outside communication of an organization or business to create and maintain a positive image . [Wikipedia]
  3. 3. WHY BOTHER WITH PR? <ul><li>Attract New Members to the Club </li></ul><ul><li>Improve Club Image for Members </li></ul><ul><li>Reinforce Sponsor Support </li></ul><ul><li>Keep Existing Members Engaged </li></ul>
  4. 4. Steps to being a Great VPPR <ul><li>Know Your Subject </li></ul><ul><ul><li>Toastmasters </li></ul></ul><ul><ul><li>Your club </li></ul></ul><ul><li>Know Your Audience </li></ul><ul><ul><li>Who are you trying to reach? </li></ul></ul><ul><ul><li>What do they want (WIFM)? </li></ul></ul><ul><ul><li>How can you reach them? </li></ul></ul><ul><li>The Tools </li></ul><ul><ul><li>Web sites </li></ul></ul><ul><ul><li>Fliers </li></ul></ul><ul><ul><li>Media </li></ul></ul>
  5. 5. Step #1: Know Your Subject <ul><li>Toastmasters International </li></ul><ul><ul><li>Read your manuals </li></ul></ul><ul><ul><li>Visit their web site </li></ul></ul><ul><ul><li>Learn the rules </li></ul></ul><ul><ul><ul><li>The name </li></ul></ul></ul><ul><ul><ul><li>The logo </li></ul></ul></ul><ul><li>Your Club </li></ul><ul><ul><li>Review minutes, web site, newsletters, etc. </li></ul></ul><ul><ul><li>How do your members describe your club </li></ul></ul>SLU Masters Spirited Words . . . Spirited Leaders
  6. 6. Why SLU Masters? <ul><li>“SLUM –Asters?” – Wally Clark </li></ul>SLU Masters Spirited Words . . . Spirited Leaders
  7. 7. STEP 2: KNOW YOUR AUDIENCE <ul><li>SLU Masters </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Faculty </li></ul></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><li>Scott Toastmasters </li></ul><ul><ul><li>Active Duty </li></ul></ul><ul><ul><li>Separating active duty </li></ul></ul><ul><ul><li>Civilian employees and contactors </li></ul></ul><ul><ul><li>Dependents </li></ul></ul><ul><ul><li>Retirees </li></ul></ul>
  8. 8. WHAT ARE THE TOOLS OF GOOD PR? Newspaper Articles Posters Fliers e Mails Brochures Endorsements Public Events Letter Campaigns Speaking Engagements Free Radio Announcements Conventions Telemarketing Campaigns Contests Announcements Membership Drives HR Initiatives
  9. 9. CLUB WEB SITES! <ul><li>Hi-Tech Image </li></ul><ul><li>Great Communications </li></ul><ul><li>Constant Connection </li></ul><ul><li>Instant Information </li></ul><ul><li>Fun </li></ul>www.Toastmasters.org
  10. 10. WEB SITE CONTENT <ul><li>Club Mission, Vision, Goals, Objectives </li></ul><ul><li>Benefits of Joining Toastmasters </li></ul><ul><li>How to Attend a Meeting </li></ul><ul><li>How to Join </li></ul><ul><li>Achievements and Recognition </li></ul><ul><li>Special Club Events </li></ul><ul><li>Educational Materials </li></ul><ul><li>Forms and Administration Tools </li></ul><ul><li>Calendar and Schedule of Events </li></ul>
  11. 11. ESTABLISHING A SITE <ul><li>Find A Hosting Service </li></ul><ul><li>Understand the Limitations </li></ul><ul><li>Find a Volunteer Web Designer </li></ul><ul><li>Publicize the Site Constantly </li></ul><ul><li>Use Your Web Address </li></ul><ul><li>Keep it Up to Date </li></ul><ul><li>Keep Your eMail Lists Current </li></ul>Everywhere !
  12. 12. EFFECTIVE WEB DEVELOPMENT <ul><li>Make the Home Page Most Important </li></ul><ul><li>Clean, Uncluttered and Warm </li></ul><ul><li>Don’t Make it Word Heavy </li></ul><ul><li>Easy to Navigate </li></ul><ul><li>Follow the 3-Click Rule </li></ul><ul><li>Use Lots of Links </li></ul><ul><li>Include an E mail Address </li></ul>
  13. 13. CAUTION! <ul><li>Don’t Include Personal Information </li></ul><ul><li>Watch Pop-Up Ads </li></ul><ul><li>Be Sure All Links are “Clean” </li></ul><ul><li>Maintain the Site </li></ul>
  14. 14. Using Fliers to Target Your Audience
  15. 15. See handouts for even more ideas from Ollie Richards
  16. 16. OTHER GREAT SITES FOR FLIERS <ul><li>http://www.district23.org/marketingflyers.html </li></ul><ul><li>http://www.tmdistrict38.org/targetmarketingflyers.htm </li></ul>
  17. 17. MAGICAL TEAR-OFFS! SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org SLU Masters meets 2 nd and 4 th Tuesdays, 6:15 PM Salus Center, Room 1503 http://slumasters.freetoasthost.org
  18. 18. THOUGHTS FOR CLOSED CLUBS <ul><li>Use the Company Web Site </li></ul><ul><li>Speak at Meetings </li></ul><ul><li>Ask HR for Subsidies </li></ul><ul><li>Appeal to Managers </li></ul><ul><li>Monthly Presence in Newsletters </li></ul><ul><li>Send E-mails (Within Reason!) </li></ul>
  19. 19. WORKING WITH THE MEDIA
  20. 20. WHAT DOES MEDIA CARE ABOUT? <ul><li>Club News </li></ul><ul><li>Success Stories </li></ul><ul><li>Officer Elections </li></ul><ul><li>Visitors & VIPs </li></ul><ul><li>Achievements </li></ul><ul><li>Member Awards </li></ul><ul><li>Anniversaries </li></ul><ul><li>Chartering Events </li></ul><ul><li>Demo Meetings </li></ul><ul><li>Sponsored Events </li></ul><ul><li>Special Programs </li></ul><ul><li>Speech Contests </li></ul><ul><li>Membership Drive </li></ul><ul><li>Speakers Bureau </li></ul>
  21. 21. WORKING WITH THE MEDIA <ul><li>Target A Specific Audience </li></ul><ul><li>Develop a Media List </li></ul><ul><li>Send Promotional Materials </li></ul><ul><li>Follow Up </li></ul><ul><li>Prepare for Electronic Submissions </li></ul>
  22. 22. PRESS KIT ESSENTIALS <ul><li>Personalized Letter </li></ul><ul><li>Club Information </li></ul><ul><li>Fast Facts </li></ul><ul><li>Press Releases </li></ul><ul><li>Audio/Video Files </li></ul><ul><li>Club Programs </li></ul><ul><li>News Stories </li></ul><ul><li>Dues Info </li></ul><ul><li>FAQs </li></ul><ul><li>Bios of Officers </li></ul>Check Out the Toastmasters Sample Press Kit
  23. 23. PRESS KIT EXTRAS <ul><li>Community Event Information </li></ul><ul><li>Club Awards </li></ul><ul><li>Photos </li></ul><ul><li>Club Accomplishments </li></ul><ul><li>Schedules of TM events </li></ul><ul><li>Feature Articles </li></ul><ul><li>Mission, Goals, Objectives </li></ul><ul><li>TM Logo </li></ul><ul><li>Speaking and Leadership Tracks </li></ul><ul><li>Membership Form </li></ul>
  24. 24. WHAT MAKES A STORY GOOD? <ul><li>Paper: Typed and Double Spaced </li></ul><ul><li>Electronic: MS Word </li></ul><ul><li>Clean Original Copies on Request </li></ul><ul><li>Contact Person’s Name (VPPR?) </li></ul><ul><li>Release Instructions and Dates </li></ul><ul><li>Good, Brief Headlines </li></ul><ul><li>Clear, Concise and Accurate </li></ul>
  25. 25. NEWS RELEASE TIPS <ul><li>Make First Contact by E-mail </li></ul><ul><li>Use a Unique Subject Line </li></ul><ul><li>Target the Right Audience </li></ul><ul><li>Be Typo Free and Grammatically Perfect </li></ul><ul><li>Be Concise; Avoid Jargon or Explain It </li></ul><ul><li>Follow Up. Make It Easy for the Editor </li></ul><ul><li>Be Professional </li></ul>
  26. 26. SUCCESSFUL NEWS PR <ul><li>Know the Publication and Audience </li></ul><ul><li>Emphasize That TM is Non-Profit! </li></ul><ul><li>Respect the Editor’s Time </li></ul><ul><li>Accept “Win some-Lose some” </li></ul><ul><li>Encourage new ideas </li></ul>
  27. 27. RADIO AND TV <ul><li>Prepare… Don’t Wing It! </li></ul><ul><li>Capitalize on the Opportunity </li></ul><ul><li>Know Your Facts </li></ul><ul><li>Be Direct and Brief </li></ul><ul><li>Use Stories and Examples </li></ul><ul><li>Clarify to Understand the Question </li></ul><ul><li>Admit If You Don’t Understand </li></ul><ul><li>Always be on the record </li></ul>
  28. 28. A SPECIAL D8 PR CAMPAIGN May Is National Public Speaking Month
  29. 29. Public Speaking Month <ul><li>A Series of TM Events over 1 month </li></ul><ul><li>Draw Attention to Toastmasters </li></ul><ul><li>Draw Attention to Your Club </li></ul><ul><li>Help Potential Members Make the Decision to Join. </li></ul>
  30. 30. NPSM: MAKE IT YOUR EVENT <ul><li>Club Visits </li></ul><ul><li>Posters </li></ul><ul><li>Flyers and TM Brochures </li></ul><ul><li>Speaking Contests </li></ul><ul><li>10 Steps to Worry Free Speaking </li></ul><ul><li>Meet the Toastmasters </li></ul>
  31. 31. MARITZ PUBLIC SPEAKING MONTH <ul><li>Announcement Poster </li></ul><ul><li>Career Booklet </li></ul><ul><li>Self Quiz </li></ul><ul><li>Literature Table </li></ul><ul><li>Teleprompter Day </li></ul><ul><li>Joining Bonus </li></ul><ul><li>Visit a Meeting </li></ul><ul><li>Pin It On Campaign </li></ul><ul><li>TM Brochures </li></ul><ul><li>Poster Campaign </li></ul><ul><li>Letter to former TMs </li></ul>
  32. 32. HOW TO PLAN YOUR NSPM EVENT <ul><li>Give Me Your Name- The NPSM Guide </li></ul><ul><li>Form a Club Committee </li></ul><ul><li>Get Approvals and Clearances </li></ul><ul><li>Don’t Overstretch Your Resources </li></ul><ul><li>Make The Events Fit Your Club </li></ul>
  33. 33. BE A GREAT VP OF PR <ul><li>Plan for the Year </li></ul><ul><li>Form a Committee </li></ul><ul><li>Execute against Plan </li></ul><ul><li>Be Creative; Think Unique; Get Noticed </li></ul><ul><li>Be Flexible During the Year </li></ul>Be The PR Guru For Your Club
  34. 34. PLAN GUIDELINES <ul><li>Set Specific, Measurable Goals </li></ul><ul><li>Coordinate With Your Club President </li></ul><ul><li>Focus on Membership Building </li></ul><ul><li>Make It For The Length of Your Term </li></ul><ul><li>Socialize the Plan </li></ul><ul><li>Execute on Plan…on Time. </li></ul>
  35. 35. Questions? Jane Clark, CTM [email_address]
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