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    • 1.0 Home Page In the increasingly more complex information industry, how do you differentiate your offerings and gain strategic advantage over your competitors? Publishers Communication Group offers you just the right combination of experience, connections and credibility to help you strategically strengthen your subscriber base, effectively communicate with your core and non-core target markets and develop new relationships with key-decision makers at institutions around the world. Whether you are launching a new journal, planning a new electronic platform, trying to understand and control an eroding scustomer base, or measuring your current penetration level in any given market, PCG can apply their multi-faceted market research tools to define a strategy that will help you reach the position you are aiming for. Learn more about how PCG has developed a leading reputation by providing publishers around the world with primary and secondary research services to target and develop a leading presence in the global library market. [call out box with news headlines] 1.1 About PCG About Us Publishers Communication Group is a full-service marketing and sales consulting (link to Services – 1.2) firm with locations in Cambridge, Massachusetts, and Oxford, England. We offer qualitative and quantitative market research, international multi-lingual telemarketing services, UK- and US- based customer services operations, sales representation, and strategic consulting. PCG was established in 1989, originally to help European publishers gain exposure in the North American marketplace. Our services quickly expanded to include the needs of North American publishers and our focus shifted to the global library community. Our work has become more intricate and involved, allowing PCG to provide comprehensive marketing services that expand and maintain publishers' presence in the world's libraries. Find out what sets PCG apart. (link to Why PCG – 1.1.1) 1.1.1 Why PCG Publishers Communication Group’s elite reputation is based on our exceptionally talented team (link to Meet Our Team – 1.1.2) with extensive industry experience and our comprehensive breadth of proven services (link to Services – 1.2). Experience Our team of experienced librarians, market research professionals and multilingual teleresearchers has successfully executed marketing programs that educate and influence key
    • purchasers and decision-makers in the library community. We have a proven track record of successfully promoting publications from quantum physics to art history. Connections We have built an extensive global network of faculty, library selectors, consortia leaders and end- users. Our database represents nearly 15,000 library decision-makers from 6,500+ North American libraries, thousands of libraries worldwide in the academic, corporate and medical fields, and more than 250 US library consortia. We continue to add to this database with library visits to approximately 200 institutions throughout North America, South America and Europe each year. Half of our staff has held positions in academic libraries, subscription agents, and scholarly publishers. PCG and its employees are actively affiliated with the following professional organizations: American Library Association (ALA), Society of Scholarly Publishers (SSP), International Association of Scientific, Technical & Medical Publishers (STM), Special Libraries Association (SLA), and Association of Learned and Professional Society Publishers (ALPSP). Credibility Our clients include commercial publishers, non-profit associations and electronic service providers. Working on behalf of publishers since 1989, we strive to preserve your reputation, all the while maintaining and increasing our clients’ share of the global library market. The relationships we have built over the years give our clients the confidence to trust us in promoting their publications to the right people in the most impartial manner. Global Presence Headquartered in Cambridge, Massachusetts and with an office in Oxford, UK, PCG's global presence continues to grow to better serve the needs of our clients. Our multilingual staff continues to make inroads and develop relationships with librarians in numerous languages, including: English French German Italian Portuguese Spanish 1.1.2 Meet Our Team Our staff is our greatest resource. They are experts in their disciplines providing a wealth of knowledge in the publishing and library markets for our clients to leverage. Our experienced team helps publishers build awareness of their products, gain a better understanding of their client base and product potential and increase revenues. We have a comprehensive network of institutional contacts and a proven track record of success.
    • Management Team (link to respective bookmarks or pages) Research and Information Management Customer Service Management Team Doug Wright Vice President and General Manager With more than fourteen years of experience in marketing of scholarly publications, Doug Wright has implemented marketing and sales strategies for more than 100 publishers as PCG's Vice President and General Manager. Before joining PCG, Doug worked at EBSCO. Doug is fluent in Spanish and Portuguese and uses his language skills to negotiate deals on behalf of PCG clients in Latin America. Claire Winthrop Vice President of Business Development As Vice President of Business Development, Claire works with clients to develop programs that will help them to achieve their marketing and sales goals. Consulting with publishers, Claire determines and then implements the best possible program for their content. Furthermore, Claire has been instrumental in developing PCG's sales representation services over the last six years. Claire is an active participant in the American Libraries Association (ALA) and the Society for Scholarly Publishing (SSP), where she serves on the Fundraising Committee Susan Dearborn, MLS Vice President of Sales and Marketing As PCG's Vice President of Sales and Marketing, Susan has inside knowledge of both the library arena and the business of publishing sales. She earned her MLS at Simmons College, and before joining PCG was Librarian for Harvard University's Development Office. She has also served in library positions at Harvard's Graduate School of Design and the University of New Hampshire, and has worked in sales and marketing for Baker & Taylor, CLSI, Faxon and Geac. Susan brings her considerable expertise to developing library marketing and sales strategies for publisher clients. Susan serves as the Advertising Manager for Notes, the quarterly journal of the Music Library Association, and for the Journal of the American Musical Instrument Society. She is a member of the Music Library Association, North American Serials Interest Group(NASIG) and Professional/Scholarly Publishing Division of the Association of American Publishers (PSP), and has been a speaker at conferences for the Music Library Association, PSP and the Association of American Publishers (AAP).
    • Arend Küster European Business Development Manager Arend provides integrated, local account management to our European publishing clients and develops relationships with European librarians on behalf of all of PCG's global publishing clients. Arend has over a decade of sales, client management, and content negotiation experience in scholarly publishing and e-learning with Holtzbrinck Group, Chadwyck-Healey, and Bertelsmann Reference Group. With his knowledge of the European publishing and library communities, Arend offers PCG clients customized solutions that directly address their needs and interests in that market. Arend is an active member of the Association of Learned and Professional Society Publishers (ALPSP) and currently serves on the Professional Development Committee. Janet Fisher Senior Publishing Consultant Janet Fisher is Senior Publishing Consultant with PCG working with academic, commercial, and reference publishers to support their marketing efforts. Coming from Ingenta's client management team and previously from academic journals publishing, Janet has extensive knowledge of online hosting platforms, journal publishing operations, and print to online strategies, which gives her the ability to work with publishers on a wide range of projects. Janet has served on the board of directors for the Association of American University Presses (AAUP), the journals committee of the Professional/Scholarly Publishing Division of the Association of American Publishers (PSP), and has served in various capacities with the Society for Scholarly Publishing (SSP). Research and Information Management Emilie Delquie Head of Research and Teleresearch Manager As Head of Research, Emilie is responsible for all aspects of PCG's Research Services, including analyzing the results from telemarketing campaigns and online surveys and presenting them to clients so they can implement the findings. Emilie came to PCG with four years of experience in library collection development and acquisitions departments and with a BS in Marketing from the University of Massachusetts in Boston. Deborah Bennett Teleresearcher Deborah spends her days collecting and disseminating facts that can help increase the market share of our publisher clients – directly affecting their bottom line. Before coming to PCG Deb worked in sales and has a strong business background.
    • Trudy Weinstein, MLS Teleresearcher Trudy received her BA in History from the University of New Hampshire and followed that with a Master's in Library Science from the University of Rhode Island. She has previous experience as an account manager with an advertising agency, a healthcare company and a small biotech firm. Trudy is excited to be applying her knowledge of the library field to the projects she is currently working on. Eli Montalvo Global Teleresearcher Eli is a fluent Spanish speaker with a strong customer service and sales background. His language skills allow a concentrated expansion of contacts in Central and South America as well as Spain. He recently moved into the Cambridge area to join his fiancée during her Masters Studies at MIT. Alessandro Porro Global Teleresearcher Alessandro speaks Portuguese, Spanish, Italian, German, and English. His fluency in five different languages allows him to call libraries across the globe in all of our marketing campaigns – expanding contacts well beyond the boundaries of North America. He contacts librarians to promote products, follow up on lapsed subscriptions, or when a survey needs to be answered. In all cases, Alessandro enjoys being able to communicate with librarians in so many different languages to truly understand their needs. Renee Cahill Teleresearcher Renee joined the teleresearch team after a year of temping and is always looking forward to completing new projects and expanding her knowledge of working with librarians and publishers. When not at work, she enjoys walking around the Cambridge and Boston area and working on artsy projects. Tatiana Brainerd Customer Service Coordinator Tatiana wears many hats at PCG. She is the designated manager of all customer service inquiries for our clients who participate in a PCG North American Customer Service program. In addition to customer service, she is the PCG administrative coordinator and maintains all office operations. 1.1.3 Calendar of Events If you are attending any of the events listed here and would like to sit down with a member of PCG’s staff, please contact us. Check back regularly for added events and details like booth numbers.
    • ALA Mid-Winter Meeting – January 11-16 PSP Annual Conference – February 6-8 London Book Fair – April 14-16 1.1.4 Careers We pride ourselves on our extremely high standards – our reputation lies in the people who work for us. We look for exceptional people who can leverage their experience to complement our value-added services and maximize the benefits for our publisher clients. Your opportunities within Publishers Communication Group are as limitless as your ambition. Helping our publishers develop their full potential is our highest priority. Click here to view our open positions. (Jump down to bookmark – Currently available positions, this may not be needed depending on layout of the page…it may be visible without needing to scroll down.) Publishers Communication Group is a division of Publishing Technology, a leading supplier of solutions and services to the publishing and information industries. To view available positions in Publishing Technology and its other divisions, click here. (link to http://www.publishingtechnology.com/careers/) Currently available positions: European Sales Representative (link to 1.1.4.1 – job description) 1.1.4.1 (Job Description) Title: European Sales Representative Reports to: Content Sales Director Location: Oxford, UK Purpose of the job: To act as European Sales Representative for international publisher clients, who are scholarly publishers of journals and electronic resources. Based in our Oxford, UK office, the successful candidate will be responsible for the complete sales/marketing cycle including closing sales on online journals and journal packages to academic libraries, government agencies and corporations. Key responsibilities: • Developing and pursuing sales leads • Meeting with academic library, government and corporate prospects and customers to acquire new business and/or maintain existing business • Coordinating and attending industry-related conferences and workshops • Being the liaison between European customer base and clients’ headquarters • Providing detailed reports regarding customer needs • Managing accounts for existing customers. Core tasks: You will be a self-motivated individual who is ambitious, entrepreneurial and willing to work as necessary to meet sales goals and deadlines.
    • • Proven ability to close sales • Experience in the publishing industry or working with academic libraries is a plus • Able to travel about 25% of the time • Strong communication skills • Demonstrated interpersonal ability in the areas of conflict resolution, client relations and customer contact • Ability to speak one or two European languages preferred • University Degree or equivalent. Special tasks: • To be involved in customer meetings and to contribute to internal presentations. Candidates wishing to obtain further information or apply for this vacancy should forward a request or their CV and covering letter to recruitment@pcgplus.com. 1.1.5 Privacy Policy Privacy Statement 1. Introduction Publishers Communication Group, a division of Publishing Technology, takes your privacy seriously. This privacy policy describes how and why we obtain, store and process data that can identify you. We may update this policy from time to time and shall indicate on the website when changes have been made. 2. The information we collect Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalized experience while using our services. This allows us to provide services and features that most likely meet your needs, and to customize our service to make your experience easier and quicker. To fully use the website, you will need to register using our online registration form, where you will be required to provide us with your contact information (e.g. e- mail address) and some other information relating to your professional employment (e.g. name of the company you work for, your position there). In addition, we may collect your IP address and use cookies unless you configure your web browser not to accept them. 3. Why we collect it We use personally identifiable information about you to improve our marketing and promotional efforts, to statistically analyze site usage, to improve our content and product offerings and to customize our site's content, layout, and services. We believe these uses allow us to improve our site and better tailor it to meet our users' needs. We use your e-mail address to send you newsletters or other communications (for example, notifying you of upcoming events) that you have requested from the site. Out of respect for our users we offer an opt-out. Depending upon your selections for our data protection we may arrange for you to be sent information about related product and services from us and carefully selected third parties (see section 4). You may update your personal information at any time by resubmitting the registration form or sending an email to inquire@pcgplus.com. 4. Who we disclose it to
    • 1. We will only pass on information about you as an individual (as opposed to aggregate information) to third parties to enable us to perform services requested by you or with your prior consent. 2. If you give your consent, we will pass your contact details to third parties who may then occasionally send communications to you and provide information offers and services that may be of interest to you. 3. In certain circumstances we may need to disclose information about you if you breach this privacy policy. We may also disclose or access your account if required to do so by law or by any Governmental body. 4. We will only pass on information about you as an individual (as opposed to aggregate information) to third parties overseas to enable us to perform services requested by you. 5. As a general proposition, we do not sell or rent any personally identifiable information about you to any third party. 5. Security Your Personal Information is stored in our databases, which are located in the US. Please note that the information you enter may at some time be transferred outside the European Economic Area for the purposes of processing by PCG. By submitting your information, you consent to this transfer. Keeping information about you secure is very important to us and certain sections of the site may encrypt data. However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information, which you send to us and you do so at your own risk. 6. Automated decisions Parts of www.pcgplus.com are automatic and we may process your personal information data as part of www.pcpplus.com registration process. 7. Accessing and updating your personal information We will always let you have a copy of personal information we have about you, should you request it and you may correct it if you wish. This request should be made through an email at inquire@pcgplus.com. 1.2 Services Services PCG has an extensive range of specialized and comprehensive marketing services, customized to meet the needs of scholarly and professional publishers. All of our services, tailored to meet your specific goals, can be implemented in conjunction with one another or independently. See how they complement each other. (link to The Big Picture – 1.2.4) We offer scholarly and professional publishers something other marketing and sales consultancies can't – the right combination of experience, connections and credibility to help you strategically grow you business, effectively communicate with your target market and systematically expand your reach in key libraries around the world.
    • Market Intelligence (link to their respective pages in 1.2.1) Promotion Representation 1.2.1 Market Intelligence Market Intelligence Services PCG has a long history of providing analysis and guidance to formulate and drive successful business strategies. Utilize PCG’s experienced team of market research professionals to uncover what sets you apart from the competition and how you can improve your offerings to meet an unsatisfied need in the market. Custom designed to uncover the valuable market information to address the unique issues and concerns of your organization, our market research services are as varied and complex as our clients’ needs are. The Market Intelligence Services will uncover valuable market information not available from other sources regarding your editorial, marketing, pricing and content delivery questions, such as: Is the editorial focus of this title relevant in the evolving research environment? What is the perception of our product in the library market? Should we institute special group pricing or new pricing options? Does the delivery of our product match the needs of its primary users? How can it be improved? Our broad range of market intelligence services include: Customized Market Research Campaigns Advisory and Focus Groups Professional Marketing Consulting Market Overview Report SM Market Segmentation Study SM Advanced Benchmarking Analysis SM Library and Publishing Market Reports [Call out]To learn more about any of these services, please download (link to flyer PDF – Market Intelligence) our service information sheet or contact us. [call out] "The Market Segmentation Study report revealed key areas of strength and others of potential growth for our titles. By focusing on the underserved customer categories, we hope to be able to address their specific needs and increase the adoption of our journals." Margaret Reich Director of Publications and Executive Editor American Physiological Society
    • 1.2.1.1 Customized Market Research Campaigns {We are either going to have to extend the menu when on the “Services” pages to include all these offerings or add a separate menu along the top/right-hand side so that these offerings can be accessed easily. I know these product sections need more meat…I’ll beef it up, but I can add that after it is up} Customized Market Research Campaigns Construct a tailored market research plan to source answers to your pressing organizational, competitive and industry-related questions. Our knowledge of the library market allows us to create effective scripts resulting in successful campaigns that present a more complete view of the issues and their impact to your staff. 1.2.1.2 Advisory and Focus Groups Advisory and Focus Groups Provides an in-depth view of the conditions that can affect your marketing, sales and communications plans helping you develop a more comprehensive understanding of your key market segment. 1.2.1.3 Professional Marketing Consulting Professional Marketing Consulting Offers analysis and experience-based advice for your complex business challenges. 1.2.1.4 Market Overview Report SM Market Overview Report SM Offers a customized approach to exploring specific market growth opportunities through analysis of your current subscriber base identifying targeted subscription expansion possibilities. 1.2.1.5 Market Segmentation Study SM Market Segmentation Study SM Identifies core and non-core markets and determines if you are underperforming in specific market segments through our time-tested, proprietary approach. It results in recommendations and strategies to address the specific growth opportunities identified. 1.2.1.6 Advanced Benchmarking Analysis Advanced Benchmarking Analysis SM Helps develop an appropriate subscription retention strategy by putting results from Non-Renewal Campaigns in context. Through regression analysis, we can provide robust benchmarking data focusing on the factors that are disproportionately influencing your renewal rate and address them.
    • 1.2.1.7 Library and Publishing Market Reports Library and Publishing Market Reports Illuminate current trends in the library and publishing market places for an analysis of how emerging issues impact your business. 1.2.2 Promotion Product Marketing, Sales, and Promotion Whether you are launching a new journal, revamping an online platform, shifting your editorial focus, PCG can help you communicate with your key markets. Using our research tools, we will help you identify the most appropriate institutions to target and coordinate every aspect of your promotion to generate more sales. From informing the decision-maker at each institution to handling all subsequent follow up or arranging free trials, PCG can facilitate every step. PCG’s publication marketing knowledge, sales talent and promotional expertise can help you to: • Expand the awareness of your publications or products to a carefully identified and strategically targeted audience. • Encourage librarians, academics, and researchers to initiate subscriptions or increase their current holdings. • Grow traffic to your online content increasing your renewal percentages and market share by drawing more users to it. Our Product Marketing, Sales and Promotion services extend your organization’s understanding of and reach into academic institutions, government agencies and corporate libraries worldwide. Some of these services include: Print and Electronic Sample Issue Promotion International Non-Renewal Service On-Site Visits/Sales Calls to Academic Libraries New Sales Telemarketing Call for Papers [Call out] Learn more about these services. Download (link to flyer PDF – Product Marketing Services) our information sheet or contact us. 1.2.2.1 Print and Electronic Sample Issue Promotion Print and Electronic Sample Issue Promotion Provides extensive market exposure at a minimal cost by promoting your product to targeted library selectors and faculty members. Our approach focuses on the most likely potential subscribers reducing the time and money spent reaching inappropriate institutions and contacts. 1.2.2.2 International Non-Renewal Service International Non-Renewal Service Increases the likelihood of recapturing lost subscribers and identifies trends that may impact future marketing plans.
    • 1.2.2.3 On-site Visits and Sales Calls to Academic Libraries On-Site Visits and Sales Calls to Academic Libraries Improve your visibility in North American, South American and European library markets without incurring the high cost of adding multi-lingual sales and research staff. Our staff’s library, research and sales expertise ensures that the visit agenda, execution and results reporting are in-line with your relationship- building and sales goals. 1.2.2.4 New Sales Telmarketing New Sales Telemarketing Promote your product directly with a high impact personal approach. Experienced professionals deliver information about your product's key features and content coverage while soliciting feedback from engaged prospects. 1.2.2.5 Call for Papers Call for Papers Contact leaders in your field and solicit submissions for your publication while generating a greater awareness of your product among respected researchers in the field. Our educated researchers also collect input from these high profile researchers. 1.2.3 Representation Representation Grow your business by using PCG to establish your own sales presence in another country. Extend your ability to generate leads, prospect and sell to academic libraries, government agencies, corporations and library consortia. PCG’s knowledgeable experienced library-facing sales professionals will add depth and reach to your sales efforts. Our sales account management staff has successfully negotiated sales resulting in more than $7 million dollars in revenue for our publishing clients. Our professional staff can: • Speak to your prospects in their language • Contact your leads and customers during their workday • Visit your current and potential institutional customers • Work with local third party vendors • Negotiate with regional consortia • Report on market trends • Attend local and regional conferences
    • PCG's Representation Services offer programs to publishers worldwide that minimize costs and provide customers easy, direct contact with you. Take advantage of our global presence and ability to provide this valuable service in both North and Latin America and Europe. We currently offer Content Sales Services and local Customer Service so you can respond to queries without time constraints and in your customer’s native language. This level of service will set you apart from your competitors and build stronger relationships with your existing customers. To discuss how PCG's services can address your changing needs, please contact us. (link to contact us page). [Call out]To learn more about these services, download (link to flyer PDF – Representation) our information sheet or contact us. [Call out] “We took great care in choosing a partner to act as an extension of our team and fit in with our global plan to expand access to our publications. PCG distinguished themselves early on with the credibility and expertise necessary to develop concrete sales, research, and marketing strategies, which recognize and address our needs. We are confident that PCG has the longevity, experience, market knowledge and connections essential to a successful partnership.” Rebecca Simon Associate Director University of California Press 1.2.3.1 Content Sales Content Sales Grow your business and create ongoing relationships with key library decision makers without adding staff, consuming precious management time and paying high overhead costs. Our content sales staff will develop a sales plan to meet your objectives, conduct prospecting activities, compose proposals, visit key decision makers, negotiate terms, secure sales and manage orders. [Call out] "We are all very pleased with these results and with the professionalism of your organization. We look forward to working with you on other projects in the future. Thanks!" Elizabeth V. Biggs CFO & Director of Administration Ecological Society of America, Inc. 1.2.3.2 Customer Service Customer Service Build closer relationships with your overseas markets by establishing local-language direct communication with customers. Our customer service center staff will answer incoming inquiries regarding pricing, product content, access, article submission and claims. Our local office serves
    • as your continental address, creating a near-by presence for your company. Meeting space at these locations for editorial, sales or marketing staff adds to your ability to reach markets abroad. 1.2.4 The Big Picture – ED: Could this be 1.2 instead with each part being linked to a page? The full range of marketing and sales services from Publishers Communication Group [Paul – Can you make this look good and link each part back to the relevant section?] Customer Needs Analysis: -Market Research -Gap analysis -Visits -Focus Groups -Calls -Country Reports -Analyse ROI Develop a Plan: -Campaign Plan Follow up and -Marketing Plan Debrief -Sales Plan -Debriefing -Future Planning and Priorities Implement the Plan: -Calls Promotional -Calls: Non renewal -Calls for Papers Analyse the -Site Visits Results -E-marketing Campaigns -Reports -Sales programs -General marketing plan 1.3 Research Research PCG's provides cutting-edge information and thought-leadership? in the form of independent market research reports, White Papers and other resources demonstrating our expertise in and commitment to the publishing and library markets. Be sure to check back often to stay abreast of the latest developments in this ever-changing marketplace or sign up for our newsletter for all new updates and published reports. Research (link to Research – 1.3.1) PCG regularly conducts research with the needs of scholarly publishers specifically in mind. These reports, when combined with PCG's other services, will inform your marketing and sales strategies and provide information that you will not be able to find elsewhere. Resources (link to Resources – 1.3.2) PCG provides free resources such as White Papers and other useful reports to address specific concerns of scholarly publishers. These resources provide an introduction and overview of topics that will help focus your sales and marketing planning. For a list of available research and to request a copy, click here. (1.3.1)
    • 1.3.1 Research Research Global Electronic Collection Trends in Academic Libraries As academic libraries continue to focus on and expand their electronic collections, it is vital for publishers to recognize the factors influencing this trend. Furthermore, the research presents demystifying information about the actual impact and influence of Open Access journals and content on library collections. Click here (link to research request form) to request an abridged version of the report. Resources White Papers Trends in Journal Subscription Renewals and Cancellations: A Look Back Over the Last Four Years The latest research report, an analysis of journal renewal trends in the scholarly information sector over the last four years (2003-2007) is now available by request. The study investigated over 32,000 cancellations of 65 different publishers. To request a copy of the report, please click here. (link to a request form) Trends in Journal Subscription Renewals and Cancellations: 2005-2006 This report provides a detailed example of trends effecting journal subscription cancellation and renewal for scholarly publishers as identified by Publishers Communication Group, Inc. between July 2005 and June 2006. Publishers can use this information and the strategic suggestions provided as a starting point for considering the impact of such research on their strategy. The results from July 2004 through June 2005 and July 2003 through June 2004 are also available. To request a copy of the report, please click here. (link to a request form) Annual Library Budget Survey Each year, PCG carries out a telephone survey at academic, corporate, medical, and government libraries. Institutes in North America, Europe and in the Asia Pacific Region are contacted. Librarians with control over and knowledge of library budgets for 2006 participated. During the most recent survey, 423 institutional libraries were included. Academic institutions were split into categories reflecting the size of their institute and the survey was supplemented with desk research that examined the history of serial expenditures at American Research Libraries (ARL) in the USA. To request a copy of the report, please click here. (link to a request form) Presentations Removing the Fat or Shifting the Weight Around: Results from Two Years of Study of Subscription Cancellations How have the reasons for library subscription cancellations varied over the last two years, and what effect have those cancellations had on publishers and librarians? This presentation addresses these concerns and also offers insight into the influence of electronic subscriptions on the overall journal subscription market.
    • Originally presented by Joshua Clarke at the 2005 Charleston Conference. To download the presentation, please click here. (link to a request form) Border Crossing: What academic publishers need to know about the geographic, socio-political, cultural, and financial boundaries that define the European library market As the European Union continues to expand and become more dynamic, many publishers seek to safeguard existing business while exploiting new opportunities in the marketplace. With its diverse traditions, languages, politics and cultures, marketing academic publications in Europe can provide an immense challenge for academic publishers. How are the libraries structured and what are the risks of doing business in these countries? What is the most effective approach for marketing scholarly publications in each country? Which nations could be on the verge of joining the market? Originally presented by Arend Küster at the 2004 Frankfurt Book Fair. To download the presentation, please click here. (link to a request form) Articles Calculating Pricing Models Choices: Rising to the Challenge Creating new prices for online content, combined content (print plus online) and consortia offers is complicated but can boost your publications' circulation and profitability. This article offers an analysis tool to help you begin to sort out whether it is worth the hassle. Originally published in Learned Publishing (2002)15, 199-203. For more information about this Article email inquire@pcgplus.com or to request a PDF copy of the document, please click here. (link to a request form) 1.3.2 Request Form Please complete the following form to request {Name of Report}. [There will have to be a specific request for each resource/report.] The following fields labeled in bold are required: First Name: Last Name: Job Title: Organization: Department: Email: Address 1: Address 2: City: County/State: Country: Postal Code: Telephone: Fax:
    • Would you like to receive “The Vantage” newsletter? Yes No thank you. Please define your organization: Publisher Library Industry Association Academic Institution Other (please indicate) Please take a few moments to provide some information so that we can better meet your needs. What areas are of greatest interest to you? Marketing Consulting Market Research Product Promotion Telemarketing Sales Representation Customer Service Representation Customer Relationship Management Other (please specify) How did you hear of PCG? Advertising Colleague Direct Mail/Email Trade Publication Google or Other Search Engine Please list keywords used: Other (please specify) Our pledge to you: Your email address will only be used for delivering the PCG newsletter per your request. PCG does not sell, loan or rent lists to any outside company without your expressed permission. View our Privacy Policy 1.3.2.1 Thank you page (There will have to be a specific Thankyou page for each resource/research report) Thank you for your interest in PCG’s research. Please find the report you requested by clicking on the link below.
    • www.pcgplus.com/........ Should you wish to discuss this report with us or have any questions, please contact us. 1.4 Newsletter The Vantage The Vantage is published three times a year and aims to provide in-depth research and interviews from active participants in the publishing and library communities. This electronic newsletter is a collection of articles on subjects most relevant to our industry. The Vantage has been distributed to our clients and by request for over 8 years. The full archives are freely available at 1.4.2 and to sign up to receive future editions, click here. The Latest Issue Issue 8: Spring 2007 Trends in Journal Subscription Renewal and Cancellation 2005-2006 Drawing from PCG's experience doing nonrenewal campaigns, we annually examine the most significant factors impacting subscription renewal decisions within the academic library market. A review of these annual reports shows how these factors have changed, particularly with regard to the increasing impact of electronic availability on print renewal decisions. The following article highlights the results from the 2005-2006 renewal cycle. Download the PDF Report An Interview with Dr. Ralf Schimmer of the Max Planck Digital Library in Munich Dr. Ralf Schimmer, of the Max Planck Digital Library in Munich explains how researchers at the Max Planck Institute have adjusted to the increase of available material online and how the library’s acquisitions policies are evolving. Ralf also shares his views on Open Access and key issues he would like to see addressed by publishers. An Interview with Lorraine Busby of the University of Western Ontario Library Lorraine Busby, Associate University Librarian explains how their library’s commitment to online resources has impacted their strategy over the last few years. Lorraine also provides some insight into the role of consortia in Canada, the future she foresees for eBooks and Open Access. Finally, she emphasizes the importance of a strong relationship between publishers, libraries and their intermediaries in order to optimize the content access. PCG News and Upcoming events • PCG is now part of Publishing Technology plc. In February 2007, Publishing Technology plc was formed following the merger of Ingenta plc, a leading provider of online services, and VISTA International, market leader in applications to support the print publishing
    • supply chain. The company is the largest provider of digital solutions for the publishing industry, and services eight out of ten of the world’s largest publishers. • PCG continues to build its sales team by welcoming Rachel Peckover and Hope Jansen to represent The Royal Society and CABI (for the full article, click here.) • Arend Kuester, Director – PCG Europe, will be one of the speakers doing the SSP Pre- Meeting Seminar in San Francisco. In his talk he will focus on the differences between European Library Consortia and North American Consortia, and how to take the differences into account when negotiating licences. The presentation will take place on Wednesday June 6, 2007 from 8 AM – 12 PM. • Arend Kuester will also be speaking at the upcoming ALA conference in Washington, D.C. The panel entitled "The European Union Today: Forging European Identity" is sponsored by the Western European Studies Section of ACRL, and is scheduled for 10:30-12:00 on Monday, June 25, 2007. Because of Arend's vast experience visiting libraries all across Europe, he will be speaking particularly about the implications for libraries of the expansion of Europe. For more information about the panel, go to http://www.dartmouth.edu. • Results from the 2006-2007 Non-Renewal campaigns will be available in the next issue of The Vantage. If you are not a Vantage subscriber and would like to request a copy, email your account manager or inquire@pcgplus.com. 1.4.1 Sign-up Sign Up for The PCG Vantage Name Title Organization Address 1 Address 2 Address 3 Phone Fax E-mail Website View our Privacy Policy (link to Privacy Policy – 1.1.4) 1.4.2 Archives The Vantage Archive Issues Issue 7: Spring/Summer 2006. In this issue, PCG examined many of the issues that have an impact on library budgets worldwide with the following features: Article: International Budget Trends: 2006 Download the PDF. Article: An Insider Look Into Library and End User Markets: Dispatches from the Balkans
    • Interview: An Interview with Abigail Bordeaux of the Binghamton University Libraries Past Report: PCG's Library Budget Survey Issue 6: November 2005. Status Check 2005: An Examination of the Trends and Influential Factors Contributing to Subscription Renewal and Cancellation In this issue, PCG examined many of the issues that have an impact on library acquisition and collection trends with the following features: Article: Trends in Journal Subscription Renewals and Cancellations: 2004-2005. Download the PDF. Article: An Insider Look Into Library and End User Markets: Library Advisory Groups and Focus Groups and Their Value for Publishers. Interview: An Interview with Stephen Haas of the University of Massachusetts, Boston's Healey Library. Presentation: Removing the Fat or Shifting the Weight Around: Results from Two Years of Study of Subscription Cancellations Issue 5: May 2005. Exploring New Markets and Developing Nations In this issue, PCG looks at the challenges and opportunities for publishers interested in growing new markets. Specifically, Developing Markets are studied and the insights provided regarding purchasing habits as well as budgets are invaluable resources for any organization exploring growth opportunities in these regions. Article: Border Crossing: What academic publishers need to know about the geographic, socio-political, cultural and financial boundaries that define the European library market Article: International Library Budget Trends: 2005 Interview: An Interview with Marika Meltsas of Tartu University and the ELNET Consortium of Estonia Issue 4: October 2004. Status Check: An Examination of the Trends and Influential Factors Contributing to Subscription Renewal and Cancellation In this issue, PCG examines the factors that have the most significant impact on subscription renewal decisions within the academic library market. The reasons why libraries cancel a subscription provide valuable insight into trends in the marketplace that directly impact publisher revenues. As academic libraries continue to focus on and expand their electronic collections, it is vital for publishers to recognize the factors influencing this trend. Furthermore, the research presents demystifying information about the actual impact and influence of Open Access journals and content on library collections. Finally, Karen Schmidt, Associate University Librarian for Collections at the University of Illinois, Urbana-Champaign, discusses journal acquisition, collection development, electronic resources and the impact of Open Access at the second largest academic library ranked according to total current serials by ARL. Article: Trends in Journal Subscription Renewal and Cancellation: 2003-2004 Article: Global Electronic Collection Trends in Academic Libraries Interview: An Interview with Karen Schmidt of the University of Illinois, Urbana-Champaign Issue 3: April 15, 2004. The Changing Corporate Library Market As the roles of corporate libraries and information centers in organizations change, so too must the way we
    • identify and define them. During conversations with corporate librarians and information professionals from a variety of industries, PCG has realized that no two corporate libraries are structured the same and as a result, each organization approaches decisions about subscriptions and collection development in a unique way. In fact, some corporations have eliminated the corporate library and have integrated subscriptions into each business unit or into the purchasing function. Issue 2: November 13, 2003. Global Perspectives on Electronic Journal Collections The introduction of electronic journals and the electronic availability of print titles has not only changed the world of scholarly publishing, but has also significantly influenced the library market. The electronic availability of journals changes how collections are developed and managed, influences user expectation, and as Dr. Carol Hansen Montgomery explained, "Changes the traditional role of the university librarian." Issue 1: May 1, 2003 The first electronic issue of The PCG Vantage features an informative interview with Dr. Margarida Vieira, the program director for CAPES at the Ministry of Education in Brazil. Dr. Vieira offers her insight into the development of the Brazilian Portal of Scientific Information and its future goals. 1.5 News University of Chicago Press chooses Publishers Communication Group to deliver increased revenues in Europe Cambridge, MA USA - August 7, 2007 Publishers Communication Group (PCG) is pleased to announce that it has entered an agreement with the University of Chicago Press to deliver a comprehensive European Sales and Marketing program. Pursuant to this agreement, PCG will work closely with the University of Chicago Press to expand the circulation of its 44 journal publications in European libraries, hospitals, medical schools, government agencies and research facilities. Publishers Communication Group to Represent University of California Press in Europe Cambridge, MA USA - August 7, 2007 Publishers Communication Group (PCG) is pleased to announce that it has entered an agreement with the University of California Press to deliver European Sales Representation. PCG will be providing a full-time, dedicated sales representative to UC Press, based in the United Kingdom and covering most of Europe. PCG Builds Sales Team Representing The Royal Society and CABI Cambridge, MA USA - April 26, 2007 Publishers Communication Group (PCG), a division of
    • Publishing Technology is pleased to announce that it has expanded its sales team and representation for publisher clients. Rachel Peckover is joining the PCG's content sales team as a Library Sales Manager, representing The Royal Society in North America. Hope Jansen joins as Regional Sales Associate and Customer Service Specialist with responsibility for CABI. VISTA and Ingenta merge to create Publishing Technology plc Cambridge, MA USA; London, UK - February 2, 2007 New company will unite print and online publishing and be the largest provider of specific software solutions to the publishing industry. The Royal Society Selects PCG to Provide North American Sales Representation Cambridge, MA USA; London, UK - January 16, 2007 Publishers Communication Group (PCG) is pleased to announce that it has been selected to provide North American sales representation for The Royal Society. Under the terms of the new agreement, PCG will recruit and manage a salesperson to be based in the company’s Cambridge, MA offices, whose responsibilities will include representation of the Royal Society to its institutional customers in the United States and Canada. PCG, ASM and CSIRO Announce Groundbreaking Initiative Cambridge, MA, USA; Washington, DC USA; Melbourne, Australia - March, 2006 Publishers Communication Group (PCG), the American Society for Microbiology (ASM) and the Commonwealth Scientific and Industrial Research Organisation (CSIRO) today announce a groundbreaking initiative which will see the publishing arms of these two organizations sharing two newly- enlisted sales representatives, to be recruited and managed by PCG, and based in PCG’s Cambridge, MA and Oxford, UK offices. Download the Press Release. PCG Launches Market Segmentation Study SM Cambridge, MA, USA - September, 2005 Publishers Communication Group is pleased to announce the formal launch of its new offering: the Market Segmentation Study SM . Janet Fisher Joins Publishers Communication Group as Senior Publishing Consultant Cambridge, MA, USA - January, 2005 Publishers Communication Group is pleased to announce the appointment of Janet Fisher to the newly developed position of Senior Publishing Consultant. 1.5.1 Individual Press Releases 1.6 Contact Us Contact Us
    • If Publishers Communication Group can be of service to you, please do not hesitate to contact us. Cambridge Office (USA) 875 Massachusetts Avenue, 7th Floor Cambridge, MA 02139 USA Tel: (617) 497-6514 Fax: (617) 354-6875 Oxford Office (UK) Directions Unipart House; Garsington Road Oxford, OX4 2GQ UK Tel: +44 (0) 1865 397891 Fax: +44 (0) 1865 397801 Directions All inquiries can also be emailed to inquire@pcgplus.com 1.6.1 Directions Directions To Cambridge, USA office (link to book marks below) To Oxford, UK office Cambridge, MA, USA From Logan Airport: Take the Ted Williams Tunnel ramp toward Boston. Merge onto I-90 W/Mass Pike (Portions toll). Take the exit- exit number 20- toward Cambridge/Somerville. Merge onto Cambridge St. Cambridge St. becomes River St. Turn Left onto Putnam Ave. Turn Right onto MA-2A E/Massachusetts Ave. Taxi: Approximately 20 minutes, $20-25. Ask for 875 Massachusetts Avenue, Central Square, Cambridge. (near the Post Office and City Hall) Subway: Take the Blue line inbound to Government Center (4 stops); Change to green line outbound and go to Park Street (1 stop); Change to red line outbound (Harvard/Alewife) and go to Central (3 stops). Upon exiting, follow Massachusetts Avenue towards City Hall and the Post Office to 875. From New York / Massachusetts Turnpike: Take I-95 North to I-91 North. In Hartford, CT follow signs to I-84 East and the Charter Oaks Bridge. Follow I-84 East to the Massachusetts Turnpike (I-90). Follow I-90 East toward Boston. Take the exit- exit number 18- toward Cambridge/Somerville. Merge onto Cambridge St. Cambridge St. becomes River St. Turn Left onto Putnam Ave. Turn Right onto MA-2A E/Massachusetts Ave.
    • Oxford, UK [Need to get directions but we an include a link to this map] http://www.ingenta.com/corporate/downloads/ingenta/map_oxford.pdf 1.6.2 Request Information Please let us know how we can be of service to you. Complete the form below and a representative will contact you to discuss your individual needs. The following fields labeled in bold are required: First Name: Last Name: Job Title: Organization: Department: Email: Address 1: Address 2: City: County/State: Country: Postal Code: Telephone: Fax: Comments/Question: Would you like to receive “The Vantage”? Yes No thank you. Please define your organization: Publisher Library Industry Association Academic Institution Other (please indicate) Please take a few moments to provide some information so that we can better meet your needs. What areas are of greatest interest to you? Marketing Consulting Market Research Product Promotion
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