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What DoubleClick Does? Enterprise Marketing Management MRM Workflow Management Campaign Management Cross – Media Planning MRM MediaVisor Brand and DR Advertising DFA, DART Search, DART Motif Website Analytics Analysis and Optimization Campaign and Website DFA ReportCentral, SiteAdvance Customer Data Integration Data solutions Data transfer Cross-Channel Remarketing Online, Email, Call center, Website Boomerang, DARTmail, Ensemble
Media Consumption Source: Online Publishers Association/MBIQ Media Consumption Study, May 2003 At Work
Reallocation = Same Budget, Better Results Originally Allocated % Online: Changed to Recommended % Online:
Results * Overall Increase in all Brand Metrics Source: Internet Advertising Bureau, (IAB) 13% Online 15% Online 1% 2% 7% 11% Online
Advertising Catalog/Other DM Telemarketing Email Online Advertising Website Retail/Outlet Stores Catalog/Mail Order Call Center Website Consumers exposed to integrated marketing messages in multiple channels which motivates them to purchase in others.
57% of multi-channel shoppers browsed in one channel, purchased in another
Online often sends shoppers to purchase at retail
Catalog Retail Store Online ?% 19% 5% 16% 43% 6% 11% Base = multi-channel shoppers buy browse DoubleClick Multi-Channel Shopping Study: Holiday 2003, January 2004
Triple-channel shoppers most valuable, spending over $1,000 Base = multi-channel shoppers DoubleClick Multi-Channel Shopping Study: Holiday 2003, January 2004
What’s the Challenge for Marketers, Publishers and Agencies?
D A T A
too much of it… what does it mean ?… will it integrate ?… how can I act on it… D A T A D A T A