schoenbachler_d.doc

Denise D. Schoenbachler Office Address: Home Address: Department of Marketing 7750 Vandenburg Ln. Northern Illinois University Monroe Ctr., IL 61052 DeKalb, IL 60115 (815) 393-3037 (815) 753-6225 denises@niu.edu EDUCATION: December 1992 UNIVERSITY OF KENTUCKY, Lexington, KY PH.D.-Marketing Supporting Field-Communications GPA-4.0 December 1988 UNIVERSITY OF LOUISVILLE, Louisville, KY MBA-Business Administration Graduated with High Honors, Dean’s Scholar GPA-4.0 December 1982 UNIVERSITY OF LOUISVILLE, Louisville, KY BSBA-Management Concentration-Finance Graduated with High Honors GPA-3.94 ACADEMIC EXPERIENCE: Chairperson, Department of Marketing, Northern Illinois University, DeKalb, Illinois (February 2002 to present) Full Professor, Department of Marketing, Northern Illinois University, DeKalb, Illinois (Fall 2003 to present) Associate Professor, Department of Marketing, Northern Illinois University, DeKalb, Illinois (Fall, 1997 to present: tenure granted). Assistant Professor, Department of Marketing, Northern Illinois University, DeKalb, Illinois (Fall, 1992 to 1997). Graduate Teaching Assistant, Department of Marketing, University of Kentucky, Lexington, Kentucky (Fall 1989-1992). Instructor, Jefferson Community College, Louisville, Kentucky (1989). JOURNAL PUBLICATIONS: Schoenbachler, Denise D., Geoffrey L. Gordon and Timothy W. Aurand (2004), Building Brand Loyalty Through Individual Stock Ownership, Journal of Product and Brand Management, 13 (7), 488-497. Singh, Tanuja and Denise D. Schoenbachler (2003), A Comparison of Information Content of Business-to-Business and Business-to-Consumer Advertising in India, The Kentucky Journal of Communication, 22 (1), 21-45. Schoenbachler, Denise D. and Geoffrey L. Gordon (2002), Trust and Customer 1

Willingness to Provide Information in Database-driven Relationship Marketing, Journal of Interactive Marketing, 16 (3), 2-16. Schoenbachler, Denise D. and Geoffrey L. Gordon (2002), Multi-Channel Shopping: Understanding What Drives Channel Choice, Journal of Consumer Marketing, 19 (Winter), 42-51. Singh, Tanuja and Denise D. Schoenbachler (2002), Women’s Advertising in Developing Nations: An Analysis of the Thematic and Information Content of Indian Magazine Advertisements, Journal of Asia-Pacific Business, 4 (2), 3-28. Gordon Craig C, Denise D. Schoenbachler and Geoffrey L. Gordon (2002), Going Off the Record with Reg FD, Council of American Survey Research Organizations 2002 Annual Journal,111-114. Aurand, Timothy, Carol W.DeMoranville and Denise D. Schoenbachler (2001), Improving the Success of Mass Customization Efforts Using A Reengineering Model, Journal of Contemporary Business Issues, 9 (1) 1-7. Carrell, Ann E. and Denise D. Schoenbachler (2001), Marketing Executive MBA Programs: A Comparison of Student and Sponsoring Organization Decision Considerations, Journal of Marketing for Higher Education, 11 (1) 21-38. Vogelheim, Paul, Denise D. Schoenbachler, Geoffrey L. Gordon and Craig Gordon (2001), What Savvy Companies Know: The Importance of Courting the Individual Investor, Business Horizons, 44 (1) 69-76. Ayers, Douglas J., Denise D. Schoenbachler and Geoffrey L. Gordon (2001), Integration and New Product Development Success: The Role of Formal and Informal Controls, Journal of Applied Business Research, 17 (2) 133-148. Singh Tanuja and Denise D. Schoenbachler (2001) Communication Strategies for Technology Products in Singapore: A Content Analysis, International Business Review, 10 (5) 551-570. Srivastava, Tanuja and Denise D. Schoenbachler (1999) An Examination of the Information and Thematic Content of Consumer Print Advertising in India, The Journal of International Consumer Marketing, 12 (2) 63-85. Aurand, Timothy, Denise D. Schoenbachler, and Betty Schroeder (1999), Perceived Reengineering and the Marketing Concept: Theory Foundations and Practitioner Perceptions, Journal of Marketing Theory and Practice, 7 (2), 124-135. DeMoranville, Carol W., Denise D. Schoenbachler, and Jim Przytulski (1998), Wellness at Work, Marketing Health Services, 18 (2), 14-24. Schoenbachler, Denise D., John S. Wagle, and Geoffrey L. Gordon (1997), Telemarketers’ Awareness and Knowledge of the FTC Telemarketing Sales Rule, Journal of the American Telemarketing Association, 2 (1), 8-15. Schoenbachler, Denise D., Geoffrey L. Gordon, Dawn Foley and Linda Spellman (1997), Understanding Consumer Database Marketing, Journal of Consumer Marketing, 14 (1), 5-17. Gordon, Geoffrey L., Denise D. Schoenbachler, Peter F. Kaminski and Kimberly 2

Bronchous (1997), New Product Development: Using the Sales Force to Identify Opportunities, Journal of Business and Industrial Marketing, 12 (1), 33-50. Aurand, Timothy, Denise D. Schoenbachler and Geoffrey L. Gordon (1996), Reengineering and the Marketing Function: Integration of Theory and Practice, Journal of Product and Brand Management, 5 (3), 6-21. Kaminski, Peter F., Denise D. Schoenbachler and Rick E. Ridnour (1996), Customer Satisfaction with Free Good Responses to Letters of Complaint, Journal of Business and Behavioral Science, 2 (2), 112-119. Schoenbachler, Denise D. and Tommy E. Whittler (1996), Adolescent Processing of Social and Physical Threat Communications, Journal of Advertising, 25 (4), 1-18. Drafke, Michael W., Denise D. Schoenbachler and Geoffrey L.Gordon (1996), Active and Passive Teaching Methodologies: Student Outcomes Over a Semester Course, Marketing Education Review, 6 (1), 1-9. Schoenbachler, Denise D., Douglas J. Ayers, and Geoffrey L. Gordon (1996), Adolescent Response to Anti-Drug Public Service Announcements: A Segmentation Approach, Journal of Applied Business Research, 12 (2), 9-21. Schoenbachler, Denise D., Rick E. Ridnour, and Kris Humes (1996), Sensation Seeking and the Effectiveness of Physical and Social Threat Drug Prevention PSA Messages, Journal of Nonprofit & Public Sector Marketing, 4 (1-2), 51-73. O’Brien, Terrence V., Denise D. Schoenbachler and Geoffrey L. Gordon (1995), Marketing Information Systems for Consumer Products Companies: A Management Overview, Journal of Consumer Marketing, 12 (5), 16-36. Schoenbachler, Denise D., Geoffrey L. Gordon, C. Anthony diBenedetto, and Peter F. Kaminski (1995), Destination Advertising: Assessing Effectiveness with the Split-Run Technique, Journal of Travel & Tourism Marketing, 4 (2), 1-21. Gordon, Geoffrey L., Denise D. Schoenbachler and Douglas J. Ayers (1995), Communicating Value for Business-to-Business Services, Journal of Promotion Management, 2 (3/4), 141-158. Gordon, Craig C., Denise D. Schoenbachler, Geoffrey L. Gordon and Thomas M. Rogers (1995), Taking A "Real-Time" Approach to International Marketing Research, Journal of Professional Services Marketing, 11 (2), 189-205. Rogers, Thomas, Peter F. Kaminski, Denise D. Schoenbachler and Geoffrey L. Gordon (1994), The Effect of Country-of-Origin Information on Consumer Purchase Decision Processes When Price and Quality Information are Available, Journal of International Consumer Marketing, 7 (2), 73-109. Hanna, Nessim, Denise D. Schoenbachler and Geoffrey L. Gordon (1994), Physician Choice Criteria:Factors Influencing Patient Selection of Generalists Versus Specialists, Health Marketing Quarterly, 12 (2), 29-42. 3

Schoenbachler, Denise D. (1993), Toward More Effective Televised Anti-Drug PSAs, Journal of Nonprofit & Public Sector Marketing, 1 (2/3), 163- 178. Schoenbachler, Denise D. and Margaret U. Dsilva (1993), The Dissemination and Content of Drug Prevention Public Service Announcemen ts, Journal of Nonprofit &Public Sector Marketing, 1(2/3), 179-192. CONFERENCE PROCEEDINGS PUBLICATIONS: DeMoranville, Carol W., Elisa Fredericks, Denise D. Schoenbachler and Laura Vazquez (2005), Reality Education: The Marketing Apprentice, Academy of Marketing Science Proceedings, forthcoming. Nill, Alexander and Denise D. Schoenbachler (2003) The Drivers of Online Education: a Causal Model, Frontiers in Direct and Interactive Marketing Research. Schoenbachler, Denise D. and Geoffrey L. Gordon (2002) Building Brand Loyalty: The Role of the Individual Investor, Marketing Management Association Proceedings, spring 2002, 178-184. Schoenbachler, Denise D. and Geoffrey L. Gordon (2000) The Role of Trust in Minimizing Privacy Concerns in Database Relationship Marketing, Frontiers in Direct and Interactive Marketing Research, 79-80. Schoenbachler, Denise D. and Lisa Eriksen (1999) Direct Marketing and Higher Education: A Content Analysis of Direct Mail Recruiting Communication, Frontiers in Direct Marketing Research, 47-48. Srivastava, Tanuja and Denise D. Schoenbachler (1999), A Content Analysis of the Thematic Content of Business-to-Business Advertising in India, Society of Marketing Advances Proceedings, 111-115. Srivastava, Tanuja and Denise D. Schoenbachler (1999), Consumer Advertising in India: An Analysis of the Information and Thematic Content, World Marketing Congress, 123-124. Weilbaker, Dan C. and Denise D. Schoenbachler (1996), Post-Sale Follow-Up: The Forgotten Phase in the Selling Process," National Conference in Sales Management, 18-20. Kaminski, Peter F., Denise D. Schoenbachler and Rick E. Ridnour (1996), Customer Satisfaction with Free Good Responses to Letters of 4

Complaint, American Society of Business and Behavioral Sciences Perspectives Proceedings, 115-120. Ayers, Douglas J., Denise D. Schoenbachler and Geoffrey L. Gordon (1995), An Examination of the Match up Hypothesis: Corporate Sponsorship of Auto Racing, Midwest Marketing Association Proceedings, 77-82. Gordon, Geoffrey L., Peter F. Kaminski and Denise D. Schoenbachler (1995), An Empirical Investigation of the Role of the Sales Force in the New Product Development Process, American Society of Business and Behavioral Sciences Perspectives Proceedings, 100-112. Gordon, Geoffrey L., Douglas J. Ayers and Denise D. Schoenbachler (1995), The Development and Use of Scales for Measuring the Value Inherent in Business-to-Business Service Innovations, Southwest Marketing Association Proceedings, 46-56. Schoenbachler, Denise D., Douglas J. Ayers and Geoffrey L. Gordon (1995), Consumption Symbolism: A Consumer Socialization Perspective, Southwest Marketing Association Proceedings, 70-77. Schoenbachler, Denise D., Dan C. Weilbaker and Douglas J. Ayers (1995), An Application of the CS-PMA in the Marketing Research Course, Atlantic Marketing Association Proceedings, 315-321. Ahlberg, Jennifer, Denise D. Schoenbachler and Geoffrey L. Gordon (1994), Overcoming the Complexities of Marketing to the Federal Government, Midwest Marketing Association Proceedings, 249-255. Gordon, Geoffrey L., Peter F. Kaminski and Denise D. Schoenbachler (1994), Fulfilling the Promise of Communications Technology: Marketing Strategy Recommendations for Buyers and Sellers, Southwest Marketing Association Proceedings, 174-182. Schoenbachler, Denise D. and Margaret U. Dsilva (1992), Persuasion and the News Media: Agenda Setting Effects on Consumer Behavior, Southern Marketing Association Proceeding, 83-88. Schoenbachler, Denise D. and Rick Conley (1991), Marketing Strategy Implementation: Implications for Future Research, Midwest Marketing Association Proceedings, 96-102. Schoenbachler, Denise D. (1991), Toward More Effective Televised Anti-Drug PSAs, American Marketing Association Winter Educators' Conference Proceedings, 158-164. Schoenbachler, Denise D., Mary Boguslaw and Monica Ganas (1991), Sensation Seeking Dimensions and Attention to Anti-Drug PSAs, American Marketing Association Summer Educators' Conference Proceedings, 210-218. PRESENTATIONS: Schoenbachler, Denise D. (1993), "The Effectiveness of Physically and Socially Threatening Fear Appeals in Anti-Drug Public Service Announcements," presented at the International Communication Association conference, Washington, D.C. 5

Mills, Dana, Linda Jennings and Denise D. Schoenbachler (1993), "What do Students Think About your UHS: Answering the $30,000 Questions for a Fraction of the Cost," poster session presentation at the Mid-America College Health Association Conference, SIU Carbondale. Schoenbachler, Denise D. (1996), Telemarketers’ Response to Privacy Legislation, Presented at the 1996 Direct Marketing Association Educators’ Conference, New Orleans, LA. Schoenbachler, Denise D. (1998), A Content Analysis of Print Direct Response Advertising in India, Presented at the Direct Marketing Association Educators’ Conference, San Francisco, CA. Schoenbachler, Denise D. (1999), Principles of Database Marketing” for Women in Direct Marketing International, April 22, 1999, Lombard, IL. Schoenbachler, Denise D. (1999), Privacy and Your Business, for Rockford Area Chamber Communications Council, October 10, 1999, Rockford, IL. Schoenbachler, Denise D. (2001), Teaching Exchange Facilitator, Direct Marketing Educational Foundation Educators’ Conference, Chicago, IL. Schoenbachler, Denise D. (2004), Essential Elements of CRM, for Rockford Area Insurance and Financial Analysts group, January 9, 2004, Rockford, IL. HONORS AND AWARDS: Research Awards Best Paper Award, American Marketing Association 1991 Summer Educators' Conference Best Paper Award, Southwest Marketing Association 1995 Conference Best Paper Award, Journal of Consumer Marketing, 1995 Teaching Awards Ideal Industries, Inc. Excellence in Business Teaching Award, 1994 College of Business nominee, University Excellence in Teaching Award, 1996, 1997, 1998, 1999, 2000, 2002 Delta Sigma Pi Outstanding Teacher of the Year Award, 1996 Grants Recipient, College of Business Summer Grant, 1993 Recipient, Graduate School Summer Grant, 1994, 1995, 1996, 1997, 1999 Co Principal, Intergraph Center of Excellence 1996-1998 $330,000 grant 1997 Curriculum Development Grant, Chicago Association of Direct Marketing Educational Foundation 1996 Faculty Internship, The Signature Group, funded by a grant from Chicago Association of Direct Marketing Educational Foundation 6

1998 NIU CIUE Grant for improvement of undergraduate education, Development of Business GIS Student Learning Resources. 1998 Robert B. Clarke Outstanding Direct Marketing Educator Award, Direct Marketing Educational Foundation. 1999 Motorola Strategic Alliance Research Grant, Promotional Strategies for Technology Products in Emerging Markets. Other 2001-present Hold named professorship: OTA/Off the Record Research Professor of Marketing Research PROFESSIONAL EXPERIENCE: 2004-2005 World Marketing Congress, North American IMC Track Chair. 2001-2002 Frontiers in Direct and Interactive Marketing 2002 Proceedings Editor. 2000-2001 Frontiers in Direct and Interactive Marketing 2001 Proceedings Editor. 1999-2000 Frontiers in Direct and Interactive Marketing 2000 Proceedings Co- editor. Project Manager, Northern Star 2000 Readership Study. Developed and managed student readership telephone survey for the campus newspaper. DMA 1999 Leaders’ Forum II attendee, Boca Raton, FL. Marketing Research Consultant for OTA/Off the Record Research, a San Francisco-based research company, April 1998-present. Project Manager, Northern Star 1996 Readership Study. Developed and managed student readership telephone survey for the campus newspaper Faculty internship with The Signature Group focusing on database marketing and management and developing predictive and segmentation models from database information, 1996. Marketing research consultant for Gallagher Bassett Services, Inc. Designed and implemented nationwide service awareness and perceptual mapping project, 1992. Assisted in data analysis and report preparation for internal market research, 1993-1994. Assisted in survey design, 1994. Assisted in data analysis and report preparation, 1995-1996. Marketing research consultant for Community Contacts, Incorporated. Conducted research to assess viability of new service launch, 1993-1994. UNIVERSITY SERVICE: Fall, 2004 Provost’s Department Chair Task Force on Diversity University Academic Planning Council, Subcommittee Chair 7

University Academic Planning Council, Agenda Committee Presidential Commission on the Status of Women College of Business Senate Faculty Advisor for Delta Sigma Pi Ex oficio member of Department of Marketing Curriculum committee, Portfolio committee, Scholarship committee 2003-2004 Provost’s Department Chair Task Force on Diversity University Academic Planning Council College of Business Senate College of Business Technology and Facility Committee Faculty Mentor Faculty Advisor for Delta Sigma Pi Ex oficio member of Department of Marketing Curriculum committee, Portfolio committee, Scholarship committee 2002-2003: Provost’s Department Chair Task Force on Diversity College of Business Senate College of Business Technology and Facility Committee College of Business Grand Opening Committee Dean’s Dissertation Designee Faculty Advisor for Delta Sigma Pi Department of Marketing Recruiting Committee (chair) Ex oficio member of Department of Marketing Curriculum committee, Scholarship committee 2001-2002: College of Business Curriculum Committee (fall) College of Business Barsema Hall Building Committee Department of Marketing Personnel Committee (fall) Department of Marketing Grade Appeal Committee Chair Department of Marketing Graduate Faculty Membership Committee Dean’s Dissertation Designee Faculty Advisor for Delta Sigma Pi Faculty Advisor for NIU Intercollegiate Equestrian Team Faculty Advisor for NIU Club Men’s Soccer Team 2000-2001: College of Business Curriculum Committee College of Business Barsema Hall Building Committee Department of Marketing Personnel Committee Department of Marketing Assessment Coordinator Department of Marketing Recruiting Committee Department of Marketing Grade Appeal Committee Chair Department of Marketing Graduate Faculty Membership Committee College of Business Commencement Marshall (December) Faculty Advisor for Delta Sigma Pi Faculty Advisor for NIU Intercollegiate Equestrian Team 1999-2000: University Committee on the Undergraduate Curriculum (CUC) Presidential Search Committee College of Business Curriculum Committee Department of Marketing Assessment Coordinator Department of Marketing Grade Appeal Committee College of Business Technical Services Search Committee Department of Marketing Graduate Faculty Membership Committee Department of Marketing Personnel Committee (1999) 8

Dean’s Dissertation Designee 1998-1999: University Committee on the Undergraduate Curriculum (CUC) College of Business Curriculum Committee College of Business Strategic Planning Council Department of Marketing Assessment Coordinator Department of Marketing Grade Appeal Committee Department of Marketing Scholarship and Banquet Committee Department of Marketing Graduate Faculty Membership Committee Department of Marketing Personnel Committee Dissertation Committee for Ann Carrell University Director of Development Search Committee College of Business Commencement Reader 1997-1998: University Committee on the Undergraduate Curriculum (CUC) College of Business Curriculum Committee College of Business Strategic Planning Council Department of Marketing Assessment Coordinator Department of Marketing Merit Plan Task Force Department of Marketing Grade Appeal Committee 1996-1997: College of Business Curriculum Committee College of Business Strategic Planning Council College of Business Career Preparation Initiative College of Business Summer Research Grant Evaluation Committee Commencement Marshall and Reader, Fall, 1996 Department of Marketing Assessment Coordinator Department of Marketing Scholarship Committee 1995-1996: University Committee on the Undergraduate Curriculum (CUC) Search Committee, Director of Registration and Records College of Business Curriculum Committee College of Business Strategic Planning Council Chair, College of Business General Business Education Action Group College of Business Summer Research Grant Evaluation Committee Commencement Marshall, Summer and Fall 1995 Department of Marketing Curriculum Committee Department of Marketing Assessment Coordinator Department of Marketing Scholarship Committee 1994-1995 University Committee on the Undergraduate Curriculum (CUC) University Assessment Subcommittee of the UCC College of Business Curriculum Committee College of Business Associate Dean Search Committee Commencement Marshall, Winter Department of Marketing Curriculum Committee Department of Marketing Assessment Coordinator Department of Marketing Development Committee Department of Marketing Scholarship Committee Department of Marketing Recruiting Committee 1993-1994 University Committee on the Undergraduate Curriculum (CUC) Commencement Marshall, Spring 9

Department of Marketing Curriculum Committee Department of Marketing Task Force on Personnel Guidelines Department of Marketing Faculty Secretary Department of Marketing Assessment Coordinator 1992-1993 Commencement Marshall, Winter and Spring Department of Marketing Faculty Secretary Department of Marketing Recruiting 10

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