WE WILL BE DIFFERENT! Target Audience Format Research and Content Technology Advertising
Target Audience Post College Young Adults 20’s and 30’s Male/Female Format Research The Music is the Star You'll hear alt, indie, & modern rock, some hip hop & reggae plus lots of great local bands/musicians/songwriters and local poets Technology Internet Stream Advertising Limited Commercial Avails Guerilla Marketing / lots of on site presence with audience Product Strategy
Street Intercept Research What do you NOT like about rock and alternative on radio? What would you suggest to improve radio and internet streaming?
Limited Music Variety
Street Intercept Research
Improved audio technology overcomes any resistance through internet stream with unlimited range and quality.
Lifestyle/Business: The Phillies, Dad Vail Regatta, Taste of Manayunk, MySpace, Philly Edge, DigPhilly.com, Manayunk Business, Roxborough Development, Grape Street, Live Nation Concerts
Community/Public Service: Peace For Philly, Colleges and Universities, Physicians for Social Responsibility, Inglis Foundation, PAL, American Cancer Society
Cultural: Local Musicians, Phila Theatre Alliance, Poets Societies, Manayunk Art Center
Local Community Partners
Website, E-Marketing, Telemarketing, Newspaper, Direct Mail, Billboards, Bus Boards, Remote Vehicles, Television