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  • 1. Company Overview Outsourcing marketing made easy
  • 2. Mission Statement <ul><li>Working arts designs, orchestrates and delivers tailored, comprehensive marketing services for a total marketing solution from one vendor </li></ul>
  • 3. The Marketing Gap <ul><li>No marketing strategy </li></ul><ul><li>No time to implement – too busy running a business </li></ul><ul><li>No resources allocated – sales and product development come first </li></ul><ul><li>No in-house marketing resources </li></ul><ul><li>No time to coordinate marketing programs </li></ul>
  • 4. Why working arts? <ul><li>You have an urgent need for marketing support </li></ul><ul><li>You are ready for the web and need help getting started </li></ul><ul><li>You need to update your sales and marketing collateral </li></ul><ul><li>You cannot justify hiring a marketing employee </li></ul><ul><li>You are ready to take your business to the next level </li></ul>
  • 5. You will succeed because… <ul><li>working arts knows marketing </li></ul><ul><ul><li>Over 12 years in product marketing, sales, product management and PR experience </li></ul></ul><ul><li>working arts knows digital arts </li></ul><ul><ul><li>Over 15 years of digital publishing experience </li></ul></ul>
  • 6. Products &amp; services <ul><li>Sales Tools </li></ul><ul><li>Marketing Tools </li></ul><ul><li>Public Relations </li></ul><ul><li>Partner Development and Support </li></ul><ul><li>Project Coordination </li></ul>
  • 7. Sales Tools <ul><li>Presentations </li></ul><ul><ul><li>Executive briefing, “elevator” pitch, business manager, competitive positioning, in-depth product presentation </li></ul></ul><ul><li>Sales Guides </li></ul><ul><ul><li>Positioning, Scenarios, In-depth product overview, Sales Pitch, Telemarketing scripts, FAQ, Competitive information/analysts, Price list </li></ul></ul>
  • 8. Marketing Tools <ul><li>Consulting services </li></ul><ul><ul><li>Strategic planning, corporate culture enhancements, promotion strategy and implementation </li></ul></ul><ul><li>Market Analysis </li></ul><ul><li>Creative production </li></ul><ul><ul><li>Company and product brochures </li></ul></ul><ul><ul><li>Web Site development, repair, update </li></ul></ul><ul><li>Marketing events </li></ul><ul><ul><li>Seminars, trade shows, focus groups </li></ul></ul>
  • 9. Public Relations <ul><li>Consulting services </li></ul><ul><li>Press release authoring/editing/distribution </li></ul><ul><li>Press tours (phone/travel) </li></ul><ul><li>Press coverage </li></ul><ul><li>Customer testimonials </li></ul><ul><ul><li>Press releases, articles, success stories, website… </li></ul></ul>
  • 10. Partner Marketing <ul><li>Consulting services </li></ul><ul><li>Launching/revising partner programs </li></ul><ul><li>Partner tools </li></ul><ul><ul><li>Partner Relationship Management </li></ul></ul><ul><ul><li>Cross reference tools </li></ul></ul><ul><ul><li>Reseller kits </li></ul></ul><ul><ul><li>Partner campaigns </li></ul></ul><ul><ul><li>Partner contracts </li></ul></ul>
  • 11. Project Coordination <ul><li>Working arts partner network </li></ul><ul><ul><li>Printers, mail houses, CD/DVD production, Video production, ISPs, etc. </li></ul></ul><ul><ul><li>working arts locates and orchestrates third party services </li></ul></ul><ul><ul><li>Seeks and presents competitive bids </li></ul></ul><ul><ul><li>working arts gets the job done! </li></ul></ul>
  • 12. Why choose working arts ? <ul><li>Silicon Valley experience at San Joaquin Valley prices </li></ul><ul><li>Free marketing programs evaluation </li></ul><ul><ul><li>Non-disclosure agreement </li></ul></ul><ul><ul><li>Marketing programs suggestions </li></ul></ul><ul><ul><li>Proposal </li></ul></ul>
  • 13. Contact information 559-662-1119 www.workingarts.com [email_address]

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