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Transcript

  • 1. Company Overview Outsourcing marketing made easy
  • 2. Mission Statement
    • Working arts designs, orchestrates and delivers tailored, comprehensive marketing services for a total marketing solution from one vendor
  • 3. The Marketing Gap
    • No marketing strategy
    • No time to implement – too busy running a business
    • No resources allocated – sales and product development come first
    • No in-house marketing resources
    • No time to coordinate marketing programs
  • 4. Why working arts?
    • You have an urgent need for marketing support
    • You are ready for the web and need help getting started
    • You need to update your sales and marketing collateral
    • You cannot justify hiring a marketing employee
    • You are ready to take your business to the next level
  • 5. You will succeed because…
    • working arts knows marketing
      • Over 12 years in product marketing, sales, product management and PR experience
    • working arts knows digital arts
      • Over 15 years of digital publishing experience
  • 6. Products & services
    • Sales Tools
    • Marketing Tools
    • Public Relations
    • Partner Development and Support
    • Project Coordination
  • 7. Sales Tools
    • Presentations
      • Executive briefing, “elevator” pitch, business manager, competitive positioning, in-depth product presentation
    • Sales Guides
      • Positioning, Scenarios, In-depth product overview, Sales Pitch, Telemarketing scripts, FAQ, Competitive information/analysts, Price list
  • 8. Marketing Tools
    • Consulting services
      • Strategic planning, corporate culture enhancements, promotion strategy and implementation
    • Market Analysis
    • Creative production
      • Company and product brochures
      • Web Site development, repair, update
    • Marketing events
      • Seminars, trade shows, focus groups
  • 9. Public Relations
    • Consulting services
    • Press release authoring/editing/distribution
    • Press tours (phone/travel)
    • Press coverage
    • Customer testimonials
      • Press releases, articles, success stories, website…
  • 10. Partner Marketing
    • Consulting services
    • Launching/revising partner programs
    • Partner tools
      • Partner Relationship Management
      • Cross reference tools
      • Reseller kits
      • Partner campaigns
      • Partner contracts
  • 11. Project Coordination
    • Working arts partner network
      • Printers, mail houses, CD/DVD production, Video production, ISPs, etc.
      • working arts locates and orchestrates third party services
      • Seeks and presents competitive bids
      • working arts gets the job done!
  • 12. Why choose working arts ?
    • Silicon Valley experience at San Joaquin Valley prices
    • Free marketing programs evaluation
      • Non-disclosure agreement
      • Marketing programs suggestions
      • Proposal
  • 13. Contact information 559-662-1119 www.workingarts.com [email_address]