Membership Development Leadership Training Institute
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Membership Development Leadership Training Institute






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Membership Development Leadership Training Institute Membership Development Leadership Training Institute Presentation Transcript

  • Membership Development Leadership Training Institute July 31, 2006 Linda Marsal, Associate Executive Director Susan Simmons, Director CEC Membership Services
  • Our Core Purpose
    • To champion professional excellence and advancement of special education for individuals with exceptionalities.
    The Voice and Vision of Special Education
  • Our Mission
    • …to improve educational outcomes for individuals with exceptionalities.
    • …by supporting special education professionals and others working on behalf of individuals with exceptionalities
    The Voice and Vision of Special Education
  • Mission (continued)
    • by advocating for appropriate governmental policies;
    • by setting professional standards;
    • by providing continuing professional development;
    • by advocating for newly and historically underserved individuals with exceptionalities;
    • and by helping professionals achieve the conditions and resources necessary for effective professional practice.
  • CEC History
    • The Council for Exceptional Children was founded on August 10, 1922 by a group attending the summer session at Teachers College, Columbia University (New York).
    • CEC has 40,000 members in the U.S., Canada, and world wide!
  • Why do professionals join CEC?
    • CEC is the most active and widely recognized association in the world representing special education professionals.
    • CEC has a strong knowledge base in special education.
  • 40,000 Members!
    • How does CEC recruit and retain its members?
    • … With your help!
    • CEC’s units and volunteer leaders help accomplish much of the work of the Council’s activities…especially membership outreach.
  • How? Just ROAR!
    • R ecruit
    • O rient
    • A ctivate
    • R etain
  • Step 1.
    • Recruit
  • Successful Recruiting
    • Using a personal approach, making CEC
    • visible, and circulating literature are all
    • important means for making recruitment
    • successful.
  • Recruit – CEC Activities
    • Direct mail membership campaigns twice per year
    • CEC Web site
    • Campaigns with state/provincial units and divisions
    • Make materials available to units
  • Recruit – Unit Activities
    • Tell us about your successes
    • Please share ideas you have that can be improved upon (a nice way of asking what did not work!)
  • I joined CEC as a member, and WOW…
    • I get tons of information from CEC in the journals, at CEC meetings, and on the CEC Web site,
    • I have opportunities to become a leader in CEC,
    • and I have access to special education professionals all over the world!
  • Step 2.
    • Orient
    • (Welcome)
  • Successful Orientation
    • Did you know that:
    • This initial contact with your new members
    • is one of the most important steps in
    • RETAINING members?
    • (more about this later)
  • Orient – CEC Activities
    • Membership card received by members 3-4 weeks after they join
    • Welcome e-mail directing them to Member Handbook on Web site
  • Orient – Unit Activities
    • Establish a “welcoming committee”
    • Personal letter/e-mail/phone call
    • Postcard/e-mail reminders about upcoming events
    • Newsletter
  • #1 Resource: Your Members!
    • There are jobs in all shapes
    • and sizes.
    • There’s something for everyone
    • who wants to help!
  • Jobs…Jobs…Jobs…Jobs…Jobs
    • Serve as an officer
    • Participate on a committee
    • Recruit new members
    • Bring snacks for meetings
    • “Bite size jobs”: make phone calls, copy flyers, send e-mails, proofread the newsletter, greet visitors at meetings
  • Step 3.
  • Successful Activation
    • The same people can’t run your unit
    • forever (although many try!). New
    • members need to know there are
    • opportunities to serve on committees
    • and help run activities, and they need
    • to be invited/encouraged to do so.
  • Activate – CEC Activities
    • Circulate information about activities and events of interest to members
    • Circulate information about CEC leadership opportunities
    • CEC Member Survey
  • CEC Member Survey: Purpose of the Survey
    • Listen to our members
    • Identify CEC services that are of value to the member
    • Respond to member needs
    • Examine membership demographics
    • Use the data for decision making
  • What do we know about our members?
    • 1/3 are teachers
    • Over ½ work in public schools
    • ½ have Master’s degrees
    • Over 70% plan to stay in special education for the foreseeable future
    • 72% of those responding belong to at least one division
  • Top 5 Reasons for Continuing CEC Membership
    • Enhancing my professional knowledge and skills (4.61).
    • Accessing the latest information in special education (4.58).
    • Improving special education teaching (4.57).
    • Continuing professional learning and development (4.43).
    • Supporting an organization that cares about students (4.33).
  • Activate – Unit Activities
    • Find out your members most want
    • Plan a calendar of events
    • Let people know about opportunities in your unit to get involved and ASK!
  • Step 4.
    • RETAIN
  • Retention – CEC Activities
    • New member e-mail
    • Mid-year “Can We Help?” e-mail
    • Renewal notices
    • Value of Membership flyers
    • Telemarketing campaign
    • Membership Round-Ups
  • Retention – Unit Activities
    • Throughout the year “remind” members about the Value of membership
    • Contact members prior to renewal to thank them for their membership and encourage them to renew
  • Successful Retention
    • Process starts when they join—not when they are about to expire
    • Members need to see VALUE
    • We see our success when our
    • membership grows!!
  • How to Contact Linda & Susan
    • Linda Marsal, Associate Executive Director
    • Susan Simmons, Director
    • CEC Membership Services
    • Linda: 800/224-6830 ext 497
    • Susan: 800/224-6830 ext 435
    • [email_address]