Marketing Research and Data-Based Marketing First, it is essential to know your customers and their needs. Second, it is essential to provide continuously superior customer services and value. Third, it is essential to develop and maintain a data-base of customer information in order to maximize profits.
Schedule and facility are the top motivators for attending collegiate baseball, basketball, and soccer games, while corporate sponsorships, special prizes and give-a-ways, and bands are the least important.
Other important factors are admission price and the team’s record.
High attendees value a winning record more.
Low attendees value lower admission prices more.
Males value food quality and special prizes and give-a-ways more.
Females value half-time entertainment more.
Food quality and food price is valued more by those not affiliated with the college.
College students value the schedule, spirit activities, participation games, and corporate sponsors more.