Luxury Hotel Portfolio

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Luxury Hotel Portfolio

  1. 1. An Invitation … to be part of our Elite Collection.
  2. 2. ELITE’s Luxury Portfolio <ul><li>England: </li></ul><ul><li>51 Buckingham Gate – London -(Luxury Suites & Apartments) </li></ul><ul><li>Switzerland: </li></ul><ul><li>Baur au Lac – Zurich </li></ul><ul><li>Kulm Hotel St. Moritz – St. Moritz </li></ul><ul><li>Palace Luzern – Lucerne </li></ul><ul><li>Victoria-Jungfrau Grand Hotel & Spa – Interlaken </li></ul><ul><li>Bellevue Palace – Bern </li></ul><ul><li>The Seiler Hotels – Zermatt: </li></ul><ul><li>Mont Cervin Palace </li></ul><ul><li>Hotel Monte Rosa </li></ul><ul><li>Hotel Schweizerhof & Residence </li></ul><ul><li>Partner Hotel: - Riffelalp Resort 2222m </li></ul><ul><li>Germany: </li></ul><ul><li>Hotel Alpenhof – Murnau (Bavaria) </li></ul><ul><li>GrandHotel Petersberg – Konigswinter/Bonn </li></ul><ul><li>Frankfurter Hof – Frankfurt </li></ul><ul><li>Austria : </li></ul><ul><li>Thurnhers Alpenhof – Zurs (Arlberg) - (Ski Resort) </li></ul><ul><li>Italy: </li></ul><ul><li>The Duke Hotel – Rome </li></ul><ul><li>Spain: </li></ul><ul><li>Hotel Puente Romano – Marbella </li></ul><ul><li>Czech Republic : </li></ul><ul><li>Hotel Yasmin – Prague </li></ul><ul><li>United States : </li></ul><ul><li>The Lombardy – New York City, New York </li></ul><ul><li>Four Seasons Hotel – Chicago, Illinois </li></ul><ul><li>Four Seasons Resort – Palm Beach, Florida </li></ul><ul><li>(Luxury Travel-Related Portfolio) </li></ul><ul><li>Alain Ducasse Country Collection </li></ul><ul><li>Italy – </li></ul><ul><li>L’Andana Tenute la Badiola – Grosseto (Tuscany) </li></ul><ul><li>France – </li></ul><ul><li>Ostape Une Auberge en Navarre – Biddarray (Basque Country) </li></ul><ul><li>Hostellerie de l’Abbaye de la Celle – La Celle (Provence) </li></ul><ul><li>Domaine des Andeols – Saint-Saturnin–les-Apt Luberon/Provence) </li></ul><ul><li>La Bastide de Moustiers– Moustiers-Sainte-Marie (Haute-Provence) </li></ul><ul><li>Exclusive Private Club </li></ul><ul><li>United States </li></ul><ul><li>Key Largo, Florida Ocean Reef Club </li></ul><ul><li>Accommodations include hotel and private homes) </li></ul><ul><li>Facilities: Two 18-hole golf courses; fishing; scuba diving; snorkeling; boating; swimming; tennis; spa; cooking classes; shopping; 12 restaurants; 30,000 square ft. meeting & function space; wedding destination; children’s program. </li></ul><ul><li>Luxury Italian Villas : </li></ul><ul><li>Tuscany, Umbria, Marches, Lazio, Campania, Apulia, Sardinia, Sicily and Rome. </li></ul><ul><li>Home In Italy (Note: can assist with weddings arrangements, cooking classes, etc.) </li></ul><ul><li>Luxury and Sports Car Rental </li></ul><ul><li>Frankfurt, Germany : </li></ul><ul><li>AutoExclusiv – (Note: Ferrari, Porsche, Maseratti, Mercedes, BMW and Audi; will pick-up and/or drop-off in any city in Central Europe; arrangements can be made for personal driver/guide on driving tour of Europe; customized driving plan. </li></ul>
  3. 3. The ELITE Team <ul><li>GREGORY J. SCHWAB </li></ul><ul><li>President </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>84 Clinch Avenue </li></ul><ul><li>Garden City, NY 11530 </li></ul><ul><li>Tel: 516-352-7538 </li></ul><ul><li>Toll Free: 877-437-1060 </li></ul><ul><li>Mobile: 516-662-9187 </li></ul><ul><li>Fax: 516-354-7455 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>GEORGE D. SCHWAB </li></ul><ul><li>Managing Partner & CFO </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>84 Clinch Avenue </li></ul><ul><li>Garden City, NY 11530 </li></ul><ul><li>Tel: 516-352-7538 </li></ul><ul><li>Toll Free: 877-437-1060 </li></ul><ul><li>Mobile: 516-297-4402 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Greg’s Bio </li></ul><ul><li>Gregory J. Schwab holds an MBA degree specializing in international marketing. He has combined a substantial sales and marketing career with valuable luxury hotel experience, including 7 years at The Leading Hotels of the World. </li></ul><ul><li>Greg manages the energy that drives sales for the Member Hotels & personally makes all the sales calls. </li></ul><ul><li>George’s Bio </li></ul><ul><li>George D. Schwab is a lifelong hotelier who spent 25 years with Four Seasons Hotels & Resorts, including a decade at the helm of Manhattan’s venerable Hotel Pierre. </li></ul><ul><li>A strategic thinker and visionary, George ensures that only those properties that fit the Elite Collection are accepted. </li></ul>
  4. 4. The ELITE Team <ul><li>LAURA WATT </li></ul><ul><li>Director – Hotel Events </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>32 Cottage Drive </li></ul><ul><li>Massapequa, NY 11758 </li></ul><ul><li>Tel: 516-799-2901 </li></ul><ul><li>Fax: 516-799-7772 </li></ul><ul><li>LUCY O. VLAHAKIS </li></ul><ul><li>Public Relations Manager </li></ul><ul><li>ELITE International Hotel Sales & Marketing </li></ul><ul><li>10821 Ashby Avenue </li></ul><ul><li>Los Angeles, CA 90064 </li></ul><ul><li>Tel: 310-254-6117 </li></ul>
  5. 5. Experience is one thing you can’t get for nothing. -- Oscar Wilde <ul><li>To succeed in today’s highly competitive, global hospitality industry, there is no substitute for experience. And that is among the key benefits Elite International Hotel Marketing & Reservations offers the independent hotelier: a combined 75 years of experience in the luxury hotel business. </li></ul><ul><li>Since 1992, Elite has provided sales, marketing and representation support to a select portfolio of deluxe hotels, and other travel-related services throughout Europe and the United States. </li></ul><ul><li>We invite you to join this distinctive collection, and assure you that, as your “ambassadors” Elite will give you the advantages you need to compete with the ever-increasing presence of luxury hotels and services. </li></ul><ul><li>Unsurpassed Service : Our boutique size allows us to provide a level of service the larger hotel companies or GSAs simply can’t deliver. Once a reservation is confirmed, we review every detail – attending to any special requests and familiarizing the hotel with the travel agency and customer, and otherwise ensuring a flawless experience for all involved. </li></ul><ul><li>Internet Presence/ E-Marketing : The Elite website (www.eliteluxurytravel.com) offers a wealth of information on each of the clients in our portfolio, including high-quality images, property descriptions and information on special promotions. </li></ul><ul><li>The Right Contacts : Over the years, we have developed strong relationships with the key decision-makers at most of the upscale travel agencies and travel-related companies in the North American market. They know our reputation, and trust Elite to match their customers with the hotel that best suits their individual tastes and needs. </li></ul><ul><li>The Right Price : Elite offers a cost-effective alternative to opening your own sales office in the U.S. </li></ul><ul><li>Experience : The principals of Elite have devoted their careers to the luxury hotel industry. </li></ul>
  6. 6. Direct Sales <ul><ul><li>Personal sales appointments , industry receptions (roadshows and showcases): </li></ul></ul><ul><ul><ul><li>Key Virtuoso, Signature and Ensemble consortium agencies. </li></ul></ul></ul><ul><ul><ul><li>Tourist offices, airline companies and tour operators. </li></ul></ul></ul><ul><ul><li>In-House PowerPoint Presentations Host breakfasts, lunches and afternoon seminars & workshops & Performed on a continual basis. </li></ul></ul><ul><ul><li>Sales Reports Provide monthly sales reports specifying company information, history of business (competition, type of clientele, trends), potential volume of business and contact information from each individual visited. </li></ul></ul><ul><ul><li>Introductions. Personally escort hoteliers on all sales appointments covering the Tri-State area: New York City, Westchester, Long Island, Connecticut, New Jersey. Note: upon request, will escort hoteliers to any North American market </li></ul></ul>
  7. 7. <ul><li>80/20 Rule (Business Theorem) : 80% of your business comes from 20% of your clients. </li></ul><ul><li>Primary markets : </li></ul><ul><ul><li>Los Angeles – 4 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Chicago – 2 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Florida – 2 weeks of sales appointments per year </li></ul></ul><ul><ul><li>Texas – 2 weeks of sales appointments </li></ul></ul><ul><ul><li>Tri-State – sales appointments continually throughout the year (New York, Connecticut and New Jersey) </li></ul></ul>Direct Sales
  8. 8. Direct Sales Travel Schedule 2007 <ul><li>Arizona: </li></ul><ul><ul><li>Phoenix </li></ul></ul><ul><ul><li>Scottsdale </li></ul></ul><ul><li>California: </li></ul><ul><ul><li>San Francisco </li></ul></ul><ul><ul><li>Los Angeles </li></ul></ul><ul><ul><li>Orange County </li></ul></ul><ul><ul><li>San Diego </li></ul></ul><ul><li>Connecticut (suburbs): </li></ul><ul><ul><li>Greenwich </li></ul></ul><ul><ul><li>Stamford </li></ul></ul><ul><ul><li>Westport </li></ul></ul><ul><ul><li>Riverside </li></ul></ul><ul><li>District of Columbia: </li></ul><ul><ul><li>Washington </li></ul></ul><ul><li>Florida: </li></ul><ul><ul><li>Boca Raton </li></ul></ul><ul><ul><li>Ft. Lauderdale </li></ul></ul><ul><ul><li>Jupiter </li></ul></ul><ul><ul><li>Miami </li></ul></ul><ul><ul><li>Naples </li></ul></ul><ul><ul><li>Tampa Bay </li></ul></ul><ul><ul><li>Ft. Myers </li></ul></ul><ul><ul><li>Hollywood </li></ul></ul><ul><ul><li>Palm Beach </li></ul></ul><ul><ul><li>Vero Beach </li></ul></ul><ul><ul><li>Orlando </li></ul></ul><ul><li>Georgia: </li></ul><ul><ul><li>Atlanta </li></ul></ul><ul><li>Illinois: </li></ul><ul><ul><li>Chicago </li></ul></ul><ul><ul><li>North Shore (suburbs) </li></ul></ul>
  9. 9. <ul><ul><li>Monthly Electronic Newsletter – detailing up-to-date hotel packages & promotions and destination information: exhibitions, festivals, concerts, fairs, etc. </li></ul></ul><ul><ul><li>Distribution : approximately 12,000 upscale travel-related personnel, including </li></ul></ul><ul><ul><ul><li>travel agency owners, managers and consultants, </li></ul></ul></ul><ul><ul><ul><li>corporate travel managers, </li></ul></ul></ul><ul><ul><ul><li>meeting & group planners, </li></ul></ul></ul><ul><ul><ul><li>incentive houses, </li></ul></ul></ul><ul><ul><ul><li>luxury tour operators, </li></ul></ul></ul><ul><ul><ul><li>corporate executives </li></ul></ul></ul><ul><ul><ul><li>direct consumers) </li></ul></ul></ul>“ ELITE INSIDER”
  10. 10. <ul><ul><li>Electronic marketing campaigns : includes advertising on all major search engines and posting links on the websites of other companies that are also leaders in the industry. </li></ul></ul><ul><ul><li>Targeted Markets . The ELITE database enables hotels to choose specific segments i.e. </li></ul></ul><ul><ul><ul><li>agencies specializing in spa or golf business, </li></ul></ul></ul><ul><ul><ul><li>Virtuoso agencies, </li></ul></ul></ul><ul><ul><li>Geographic Focus. Top travel agencies in, </li></ul></ul><ul><ul><ul><li>South America and Central America via monthly newsletter and promotional events sponsored by Virtuoso </li></ul></ul></ul><ul><ul><ul><li>Regional, </li></ul></ul></ul><ul><ul><ul><li>international. </li></ul></ul></ul>“ E-ELITE”
  11. 11. <ul><ul><li>Website. Daily maintenance of website: www.EliteLuxuryTravel.com . Website provides prospective consumers with current hotel package information. </li></ul></ul><ul><ul><li>Travel Agency Resource Center - enables travel consultants to review special promotions, hotel happenings, destination news, etc. </li></ul></ul><ul><ul><li>Independent Member webpage. This online brochure includes up-to-date information about the hotels’ services and facilities, rates, packages and special promotions. The webpage also enables each hotel to illustrate 24 images and have a direct link to the hotel’s own website. </li></ul></ul><ul><ul><li>Monthly analysis. Monitoring results of internet advertising. </li></ul></ul>“ E-ELITE”
  12. 12. <ul><ul><li>Direct Mail. Customized direct mail campaigns designed and executed to target markets with distribution of collateral to, </li></ul></ul><ul><ul><ul><li>travel agencies, </li></ul></ul></ul><ul><ul><ul><li>meeting & incentive companies </li></ul></ul></ul><ul><ul><ul><li>corporate travel offices </li></ul></ul></ul><ul><ul><li>Events Plan and organize industry receptions: annual showcase in New York City; Road shows in Los Angeles, Chicago, Palm Beach, Miami, San Francisco. Coordinate individual events </li></ul></ul><ul><ul><ul><li>press luncheon, </li></ul></ul></ul><ul><ul><ul><li>client reception/dinner, </li></ul></ul></ul><ul><ul><ul><li>product presentations, </li></ul></ul></ul><ul><ul><li>Tradeshows . Attendance/Participation in industry tradeshows (Virtuoso TravelMart, LHW, Relais & Chateau, Luxury Travel Expo, etc.). </li></ul></ul><ul><ul><li>Customised Strategies . Provide customized marketing strategies covering the North American market and assist in implementing the strategies. </li></ul></ul><ul><ul><li>Account identification , qualification and solicitation of new or prospective clients </li></ul></ul>General Services
  13. 13. General Services <ul><ul><li>MAPTA Affiliation . Immediate affiliation with the Metropolitan Association of Professional Travel Associates (MAPTA). Brochure Fulfillment </li></ul></ul><ul><ul><li>Telemarketing/Teleclientcare. Continuous telemarketing campaign/client feedback: contact travel agents and direct consumers after a reservation has been made and after the client has checked out of the hotel. </li></ul></ul><ul><ul><li>Fam Trips . Organize and participate in product familiarization trips for top travel-related decision makers. </li></ul></ul><ul><ul><li>Site Inspections . Encourage and organize individual site inspections for upscale travel agents. </li></ul></ul><ul><ul><li>Toll Free Telephone. Maintain a toll-free (800) telephone number accessible to the entire continental United States, Puerto Rico and Virgin Islands. </li></ul></ul><ul><ul><li>Cross Promotion . Inclusion of hotel information in all ELITE promotional literature. </li></ul></ul>
  14. 14. TeLeClient Care (TLC) <ul><ul><li>Arrange VIP courtesies for valued clients </li></ul></ul><ul><ul><ul><li>upgrade based upon availability </li></ul></ul></ul><ul><ul><ul><li>personal greeting from senior management upon arrival, </li></ul></ul></ul><ul><ul><ul><li>personalized welcome card signed by travel agent, </li></ul></ul></ul><ul><ul><ul><li>in-room amenity : chocolates, champagne, regional wine, canapés, flowers, regional gift, etc. </li></ul></ul></ul><ul><ul><li>Concierge Services : car transfers, restaurant reservations, theatre tickets, etc. </li></ul></ul><ul><ul><li>Assist with space clearing during busy travel periods. </li></ul></ul><ul><ul><li>Organize special amenities during birthdays, anniversaries and other special occasions. </li></ul></ul><ul><ul><li>Assist with rate negotiations for corporations and special groups. </li></ul></ul><ul><ul><li>Travel Agent Commission Request . </li></ul></ul><ul><ul><li>Organize travel industry rates and site inspections . </li></ul></ul><ul><ul><li>Coordinate familiarization trips . </li></ul></ul><ul><ul><li>Create unique itineraries and packages for individual travelers, families and corporations. </li></ul></ul><ul><ul><li>Provide up-to-date information about member hotels and destinations </li></ul></ul><ul><ul><li>Fulfill brochure requests and other hotel collateral. </li></ul></ul><ul><ul><li>Organize weddings, private parties, board meetings, incentive trips and other events. </li></ul></ul>
  15. 15. Package Categories on ELITE website Sports Activities Romantic/Honeymoon Golf Sightseeing Ski Holiday Cultural Business Culinary Seasonal Spa Family Weekend
  16. 16. Fee Structure / Representation Requirements <ul><li>TERM </li></ul><ul><li>(2) two-year contract . </li></ul><ul><li>F EE STRUCTURE </li></ul><ul><li>Seasonal Hotel / Hotel (50 rooms or less) USD - $1 2 , 5 00.00 per annum </li></ul><ul><li>Hotel (51 – 99 rooms) USD - $1 7 , 5 00.00 per annum </li></ul><ul><li>Hotel (100 rooms or more) USD - $2 2 , 5 00.00 per annum </li></ul><ul><li>Special rates are negotiable for representation of more than one hotel. </li></ul><ul><li>PAYABLE </li></ul><ul><li>50% fee payable upon execution of the contract </li></ul><ul><li>50% payable 6 months following </li></ul><ul><li>INCLUDES : </li></ul><ul><li>Implementation fee </li></ul><ul><li>All advertising for e-marketing and search engine “clicks” </li></ul><ul><li>All travel expenses within the North American market. </li></ul><ul><li>Integration: incorporate new hotel with ELITE website, newsletter, flyer and business cards. </li></ul><ul><li>Out-of-Pocket Expenses: telephone, facsimile, postage, courier, etc. </li></ul><ul><li>Monthly newsletter – “ELITE Insider”. </li></ul><ul><li>In-House Workshops: breakfast, lunch and cookie presentations </li></ul><ul><ul><li>Detailed PowerPoint presentation (focusing on destinations and hotels) and hotel collateral distribution </li></ul></ul><ul><li>E-marketing campaign: electronic marketing via advertising on the top search engines, direct links to other industry leaders' websites and monthly website analysis. </li></ul>
  17. 17. <ul><li>Additional Expenses include the following: </li></ul><ul><li>Initial Inspection: round-trip travel expenses, accommodations, and out-of-pocket expenses for meals and incidentals for (1) one ELITE executive to visit and experience the hotel. </li></ul><ul><li>(1) one visit every (2) years; round-trip travel expenses, accommodations and out-of-pocket expenses for meals and incidentals for (1) one ELITE executive to meet with the staff and review the hotel. </li></ul><ul><li>Optional Costs : </li></ul><ul><li>Special Direct Mail Campaigns: billed at cost of printing, postage, plus labor at $25.00 per hour. </li></ul>Fee Structure / Representation Requirements

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