When you profile your solutions and services, you can promote them to the more than 70,000 customers who search Microsoft.com for technology experts every month.
Site where your profile is populated:
Microsoft Communications Sector Directory
Microsoft Dynamics website
Microsoft Midsize Business Center
Microsoft People-Ready campaign
Solution Finder website
SQL Server website
Remember: who are you, what do you do, why do your customers love you?
#3: Executing Marketing Campaigns
Microsoft Ready-to-Go Campaigns are easy to use marketing materials and services that can help you identify sales opportunities, generate demand, and grow your customer base.
With these customizable direct marketing templates, event resources, and sales tools you can easily tailor a Ready-to-Go Campaign to the specific needs of your business.
Microsoft will handle list purchasing, printing, postage, sorting, and mailing.
Everything You Need, In One Place
Campaign Overview, List Selection, Communication Outreach, Lead Nurturing, and Sales Conversion material for a specific campaign… all in one place; you customize the material, and the Ready-to-Go Campaign will help you get it out the door.
The Right Content For Your Business Needs
Microsoft has tailored a Ready-to-Go version for you, based on your marketing and business needs as you profile yourself, using multiple tactics and touches (Direct Mail, Email, Events, Telemarketing, Online and Web).
Targeted Prospect Criteria and Lists
Access to exclusive Microsoft approved and used list sources with access to over 15.7 million potential contacts to go to market more efficiently.
RTG Content Description
Quick reference cards
Website content and online marketing
Web buttons and banners
Paid search campaigns
Mailing Formats (postcard, letter, email)
Telesales Call Guide
Ready-to-Go Microsoft Dynamics Financials Letter
How I Would Use RTGs
Wealth of downloadable resources I can customize
Offers for my marketing campaigns such as Evaluating Financial Management whitepaper and new CRM product guides, CRM customer showcase video, etc.
Very little customization partners can make to the direct mail pieces.
Difficult to “sell” the offer in the letter since there’s little space for it (but mentions Microsoft Dynamics CRM eight times).
Financial Management campaign has one offer, CRM campaign doesn’t have any.
Difficult to nurture prospects if you use RTGs for a one-time campaign. Best option is to upload your own list.
#5: Microsoft Partner Events
Microsoft Partner Events program provides tools, content, and services to help you plan, deliver, and measure your own events
Jump Start webcasts
Jump Start Webcasts
How many deliver regularly scheduled webcasts to your prospects and customers?
It can be a challenge. You have to…
Purchase and setup the meeting software
Develop a topic
Create the presentation
Practice delivering the presentation
Execute the lead generation efforts to drive registrants/ attendees
Create a registration landing page
Not any more!
Jump Start Webcasts
Use the Jump Start Series to Add Prospect Webcast Events to Your Marketing Mix and Accelerate Your Pipeline
“ Jump Start” webcast series allows you to quickly and easily set up a confidential “Click-to-Attend” personalized registration site for any of the webcast topics.
Any prospects and customers you drive to the events remain private on your Click-to-Attend site and are not at risk to be reassigned to other partners.
Webcast presenters are Microsoft Dynamics Partner Technical Specialists with a deep knowledge of their topic and years of presentation experience.
“ Setting up our own webcast program would be too time consuming, and we don’t really have the resources to set up our own webcasts.” Jump Start has made it easy to focus time, and marketing dollars, on getting the message in front of the prospect.
Jump Start Webcasts
How Microsoft Dynamics GP Can Help If You Have Outgrown QuickBooks
Microsoft Dynamics GP Can Help If You Have Outgrown Your Current Accounting Software
Grow Your Business with Microsoft Dynamics CRM
Session 1: Use Microsoft Dynamics AX to Improve Your User's Productivity with Familiar Tools
Session 2: Use Microsoft Dynamics AX to Manage Rapidly Changing Demands That Affect How You Compete
Session 1: Use Microsoft Dynamics NAV to Effectively Manage Operations (Finance through Production Planning) by Leveraging an Integrated Business Solution
Session 2: Learn how Microsoft Dynamics NAV Can Help You Leverage Technology to Optimize and Connect Your Business
Jump Start Webcasts
Use the Jump Start webcast Series to…
Reach a larger number of potential prospects and customers in your target market.
Add monthly webcasts to your marketing calendar to fill any gaps in your marketing strategy and increase awareness of the solutions you deliver.
Leverage the professionally developed and presented topics to drive your prospects to the close.
Lastly, there’s no cost to participate!
Learn more and view the monthly schedule at: https://mbs.microsoft.com/partnersource/communities/marketing/marketingreadiness/JumpStart.htm
Click to Attend Registration Site
Free website you can use to take registrations for events such as Jump Starts, User Groups, Lunch-n-Learns or any other event.
Just set up your event on www.microsoftpartnerevents.com and Click to Attend will automatically be populated with your information.
#6: Customer Campaigns on the Partner Marketing Center
Site for “self-service” marketing tools, templates, and planning resources.
Designed for all partners
Profile Your Company’s Marketing Needs and Experience
Excellent online marketing resources, such as SEO and SEM
http://microsoft.mrmpslc.com/USISV / GREAT!
Online Marketing Resources
Save on Insider’s Guide to Search Engine Marketing
Learn how to achieve better search-engine rankings, how to set up and manage a pay-per-click advertising program, and more. Take this self-paced course by SEMPO Institute, a US$399 value offered exclusively to Microsoft partners for US$25. Use coupon code MSWWP08.
Vertical marketing is not the same as vertical sales.
Given a finite set of resources (money & time being at the top of the list), you can only market to a certain number of prospects.
However, you can SELL to whomever you want!
Before I Wrap…#10
Campaign Development Funds
U.S. Gold Certified and Certified Microsoft Partners with the MBS Competency as of January 1, 2008 are eligible to earn Campaign Development Funds.
Campaign Development Funds (CDF) are intended to provide assistance for marketing activities. Eligible campaign activities include advertising, direct mail, telemarketing, tradeshows, customer events and seminars that support the sale of Microsoft Dynamics solutions.
Enter your FY09 YEAR-LONG plan by October 31, 2008 to avoid forfeiting your funds.