If it’s perfect (or close to perfect) put it in the upper middle column (a la Amazon.)
If it’s not, place it in the top of the lefthand column, under the e-mail sign-up box. (The e-mail sign-up box should disappear if you have already collected their e-mail address.)
What is the average number of FS and what can I do about it?
Failed searches account for about 2/3 of searches on an average B2B site.
You can help fix them with generic recommendations for no finds, improving your search results presentation, developing a dictionary and a thesaurus, using an abandoned search program (test e-mails and telemarketing) and so on….
Searchers have #2 highest propensity to buy.
What is this BTF line that usability folks always talk about?
The Below-the-Fold line is critical when it comes to web design.
Web designers design pages. Users see views. They are incredibly different.